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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Now, the US$15 billion retailer has taken the title of the leading shopping app globally, with an estimated 17.52 In fact, Shein’s combined downloads from the App Store and Google Play is more than double that of Amazon Shopping’s total downloads. Social media sensation. Retailers in particular use this tactic a lot.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

We also worked on developing an app with Tapcart because we wanted to make sure that we were front and centre whatever way our customer wants to shop. IR: What about social media? The post Petal & Pup marketing lead talks US expansion and social media tactics appeared first on Inside Retail.

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Why General Pants is looking to stores, social media to grow in 2023

Inside Retail

He’s also looking at adjacent categories, including accessories, to help General Pants achieve its growth goals. Multichannel is essential to the General Pants offering because it allows customers to shop when, how, and where they want. They’re clearly both important and we don’t think of them as separate channels,” he said.

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TikTok launches online shopping in the US

Inside Retail

TikTok has officially rolled out its e-commerce business in the US after months of testing, according to a blog post on Tuesday, as its Chinese-owner ByteDance looks to capitalise on the popularity of the social media app. The post TikTok launches online shopping in the US appeared first on Inside Retail Australia.

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How transphobia on social media inspired Bonds’ UnGenderwear Project

Inside Retail

Are they going to ask if I’m shopping for my mum? The post How transphobia on social media inspired Bonds’ UnGenderwear Project appeared first on Inside Retail. And currently I do [feel judged]. When I walk into a women’s store, I constantly have to screen the store: Is the sales assistant going to be nice to me?

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Thriving In The Niche: Running A Retail Store Specializing In Apple Watch Accessories

RetailMinded

For entrepreneurs drawn to the tech-savvy and fashion-forward crowd, specializing in Apple Watch accessories presents a unique opportunity. Accessories like durable stainless steel and metal bands for Apple Watch cater to this desire, offering both durability and a touch of elegance.

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What the ‘Euphoria effect’ reveals about Gen Z shopping habits

Inside Retail

The oldest people in Gen Z are already 25, earning their own income and making their own shopping decisions. . If retailers want to embrace Gen Z, they need to embrace this generation’s fluidity in their shopping habits. A new generation of social marketing.

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