Inside Retail

JANUARY 14, 2024

Fake fashion e-shops According to researchers at Avast, an internet security company, more than 4000 fake e-shops were set-up to exploit consumer spending in the post-festive season sales. Nationally in the year prior, over $9 million was lost to online shopping scams according to the National Anti-Scam Centre.

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Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

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Inside Retail

AUGUST 3, 2021

In fact, since my childhood, I loved to make clothes and accessories for dolls, and at 10, I designed and sewed clothes for a play that I directed for the children in my family. Dressing modestly shouldn’t be a barrier to being stylish, but there are a few more considerations we need to make when we go shopping. Image: Supplied.

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Inside Retail

NOVEMBER 7, 2023

Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. Lookbooks are also mini storefronts that users can buy items from. In addition, with smartphone penetration in Southeast Asia reaching 326.3

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Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

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Inside Retail

MARCH 12, 2024

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. Currently, the business strategy is social-first, which guides how the brand initially engages with customers. “We’re

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Inside Retail

APRIL 25, 2023

A key one, he said, is personalisation, as the demand for a tailored and customised shopping experience becomes higher over time. And] with the help of immersive technologies like AR and VR, there will be a reinvention of deep shopping experiences so customers can purchase products that best suit their needs and lifestyles.”

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Inside Retail

JANUARY 19, 2023

Beyond financial considerations, consumers have adopted a ‘buy less, buy better’ mentality and are actively living and consuming based on social and ethical values. This shift will see shoppers engaging more with brands that have strong environmental and social credentials.

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Inside Retail

MARCH 27, 2024

Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson. million followers.

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Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. Covid-19 changed the way we purchase products and services.

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Retail Focus

OCTOBER 25, 2023

This early phase prioritized a personalized shopping experience, setting the foundation for what was to come. They offer one-on-one experiences and employ guerrilla retailing and marketing to engage with their customers on a personal level. Retail’s evolution has not been limited to the customer-facing aspects.

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Inside Retail

SEPTEMBER 6, 2022

The digital fashion collection can be experienced in two ways: live via AR or by uploading a full-body picture so that items can be overlaid onto the image, which can be shared on social media. Snapchat was one of the first social platforms to enhance its AR capability to handle clothing and accessories.

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Inside Retail

MAY 2, 2022

Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D versions of their products, and enable users to ‘try on’ clothes and accessories and make purchases, without ever leaving the Snapchat app. Can you put them in context of what was available previously?

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Inside Retail

SEPTEMBER 29, 2021

Libby Page: The Vanguard Education Fund is an extension of the Vanguard program – for this initiative, we’ve partnered with the British Fashion Council (BFC) to engage with a network of universities to encourage more diverse talent and help students embark on their professional journey in the industry.

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Inside Retail

JANUARY 24, 2024

With a focus on the digital landscape, Bata Thailand strategically harnessed the power of social media, employing influencers to generate perception-altering content on digital platforms. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.

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Inside Retail

MAY 22, 2023

Formula 1 and Puma recently inked a deal that will make Puma the official supplier at F1 races, granting the brand the right to produce F1-branded apparel, footwear and accessories for both F1 staff at the track and fans. billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media.

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Inside Retail

SEPTEMBER 17, 2023

An estimated 20 per cent of the population identify as neurodivergent and navigate daily barriers in everyday scenarios including shopping. Shopping at a physical store is a sensory nightmare for me,” she said. I enjoy shopping for fun occasionally but have to reduce my activities before and after.

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Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). There’s a bit more of a community aspect to these platforms.

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Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. What is the metaverse? Another dimension for shoppers.

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Inside Retail

JUNE 20, 2021

Almost a third of consumers report better online shopping and delivery experiences during the pandemic and more than 20 per cent report that in-store experiences improved. Shopping locally and buying Australia-made products is a good example of another value that consumers acquired during the pandemic and will likely persist.

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Inside Retail

JUNE 10, 2021

Digital showrooms and interactive virtual spaces are becoming the norm in retail as entirely new channels to engage and showcase products. When we’re not confined by physical walls, we have the potential to craft experiences that redefine brand engagement and can touch people anywhere in the world. And…back to clicks.

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Inside Retail

APRIL 6, 2023

As traditional bricks-and-mortar stores face new challenges and e-commerce continues to grow, retailers are looking for innovative ways to reach consumers and provide engaging shopping experiences. technology, there will be an increase in metaverse activity through immersive shopping,” she speculated.

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Inside Retail

SEPTEMBER 7, 2023

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. It overlays the shopping experience with the idea of “shopping like a billionaire” – which also aligns with its value-based strategy.

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Retailing Insight

JANUARY 23, 2021

Though retailers may feel as if they are facing an uncertain future, particularly because stay-at-home advisories are being reimplemented as the pandemic surges again in the winter months, the good news is that the traditional, in-person shopping experience is still valued by the majority of consumers. One-of-a-Kind Items.

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Inside Retail

JUNE 17, 2021

Online and the use of social media has really enabled the Nookie brand to reach far and wide with a very committed and engaged following of #nookiegirls around the globe. We engage with an amazing community of makers in the greater Sydney area with quality working environments and support for their teams.

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Inside Retail

AUGUST 17, 2021

Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods. Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods. Farfetch epitomises the future of retail.

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Inside Retail

JANUARY 27, 2022

Launching in Australia next month, the one-stop shop for plus-size fashion plans to offer personalised sizing recommendations and a fit guarantee to differentiate itself in the notoriously underserved market. “It It doesn’t take a rocket scientist to work out that when you’re shopping online, fit is a pain. Focus on fit.

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Inside Retail

MAY 13, 2021

A year into the Covid-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion world, from how we dress, to how we shop, to how the industry itself operates. Unfortunately, virtual events aren’t always as enticing to influencers as in-person celebrations. Don’t underestimate the power of fun.

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Inside Retail

FEBRUARY 15, 2024

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. The other one was a three-way partnership between Fendi, Hiroshi Fujiwara and Pokémon, consisting of bags, t-shirts and luxury accessories and NFTs for Pokémon Go.

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Inside Retail

MAY 25, 2021

Before Angus was brought on board in 2015, the family business didn’t have anyone focused specifically on sales and marketing, and it lacked an e-commerce site and social media presence. . “Before I joined the business, a rural brand like Akubra would never even think to be in a surf shop,” Angus said.

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Inside Retail

SEPTEMBER 5, 2023

We engaged with brand influencers and we got in touch with the best sneaker stores in the world. The brand’s latest store at Adidas DXB in the Dubai Mall has a range of services for ‘sneakerheads’, including technicians that offer shoe care expertise and express cleaning services in barber-shop style chairs.

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Inside Retail

JULY 19, 2021

For example, we saw core categories like women’s fashion go down, because people were not inclined to shop for dresses and other apparel in the beginning, but we saw other categories that were more lockdown friendly growing tremendously. Our beauty category saw a huge spike in sales, and other new categories [e.g.,

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Inside Retail

MAY 12, 2021

It’s counterintuitive but consumer shopping behaviour for jewellery during Covid has dramatically increased,” Marty Hurwitz, founder and CEO of data and research company MVI Marketing Ltd., Fairfax & Roberts managing director Irene Deutsch said the company saw a rise in wedding and engagement rings during the past year. “I

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Design Week

JUNE 21, 2021

Two features of the store incorporate AR technology as a way to drive engagement, according to the designer. The “semi-private” area is removed from the customer flow as privacy was preferred when browsing for the accessory, according to the designer. In the shop windows, multiple rotating video screens have been installed.

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Inside Retail

FEBRUARY 6, 2022

I think we’ve really differentiated ourselves by being customer-obsessed, social media-driven and, what we call ourselves, a content powerhouse. IR: The womenswear market is flooded with so many different brands now, especially on social media. We have great engagement on the [SMS] channel.

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CAAD

NOVEMBER 9, 2022

Although for decades and decades it has been a minor issue in the retail sector , the check-out process has become the new battleground for retail operations to engage and retain customers. This is part of the ongoing need to improve the customer experience in the physical shop and of course in the digital store.

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Inside Retail

OCTOBER 17, 2021

Earlier this year, much-loved Australian jewellery brand Mimco turned 25, and to celebrate, the retailer launched a limited-edition collection of accessories and published a coffee-table book detailing its history. Have you seen a big uptake of online shopping among your customers? It’s a beautiful story because it’s just authentic.

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