Four key pricing strategies to optimise trade plans
Inside Retail
JUNE 23, 2025
Price responsiveness (elasticity) forms the foundation of understanding and improving your trade strategy. The more elastic a product is, the more it responds to price changes, which is critical to building your pricing strategies and deciding how best to allocate your trade spend. Use econometric modelling to determine both base (shelf price) and promotional elasticities, which together help identify the price management strategy that best suits each item in your portfolio.
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