Brand Management Related Topics 
Retail Focus
NOVEMBER 7, 2022
Several decades ago, some brands saw an opportunity to showcase sustainable products in their offerings. Additionally, customers wanted to be closer to brands to understand and learn how to integrate their sustainability processes into their models. . Fashion brands and sustainability.
Inside Retail
JULY 11, 2022
Brown has been a brand manager at True Alliance since 2009, most recently managing the Ben Sherman brand. In that role, he was responsible for product sourcing, buying, design, marketing, wholesale and retail sales, brand positioning and organisational development.
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Instore Design
AUGUST 9, 2022
It’s a big question for brand managers: are stock or custom point-of-purchase displays better for my products? Here’s everything you need to determine whether your brand merits a stock POP display or custom display
Talking Retail
NOVEMBER 30, 2021
John McDougall, brand manager at KP Snacks, said: “Hula Hoops is an iconic brand and continues to be a dominant player in the crisps, This story continues at Hula Hoops unveils refreshed packaging.
Talking Retail
FEBRUARY 23, 2022
Nancy Galvin, brand manager for Cadbury, said: This story continues at Cadbury to launch Caramilk buttons. Cadbury is to launch a Caramilk version of its chocolate buttons.
Inside Retail
JUNE 5, 2022
Global brand management firm WHP Global has bought a 70 per cent stake in Isaac Mizrahi from Xcel Brands, in a deal valuing the American designer label at US$68 million. Through the acquisition, WHP Global now owns and operates brands with a combined turnover of more than $4.2
Talking Retail
DECEMBER 16, 2022
Mentholated lozenge brand Jakemans is to launch a sugar-free variant in January. Elizabeth Hughes-Gapper, brand manager, said: “It is important we offer our customers a variety of flavours and we are absolutely thrilled we are absolutely thrilled to be.
Talking Retail
JULY 20, 2021
Confectionery manufacturer Swizzels has launched a summer campaign for its Squashies brand. Clare Lynch, Squashies brand manager at Swizzels, said: ‘‘Squashies continues to.
Talking Retail
AUGUST 25, 2021
Indian snacking brand Cofresh has launched a multi-pack format for the back-to-school season. Cofresh brand manager Jon. The packs contain 5x20g bags of Cofresh Grills in Sweet Chilli, Peri Peri and Chilli Cheese flavours, retailing at 70p.
Talking Retail
MARCH 17, 2022
Camisha Zinke, Smirnoff brand manager, said: “Following the launch. Smirnoff has launched a pre-mixed can of vodka flavoured with raspberry and lemonade. The new 250ml format is available from 6 April and will be in either a single slimline can or a price-marked pack.
Retail Focus
NOVEMBER 28, 2022
Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. .
Talking Retail
OCTOBER 19, 2021
Nestlé Confectionery is launching a limited edition caramelised biscuit variant for its KitKat brand. Alicia Gardner, assistant brand manager for KitKat, said: “With its warming spiced caramel flavour, our newest two-finger KitKat is.
Talking Retail
MARCH 17, 2022
Laura Scott, senior commercial brand manager, said: “The new Starbucks multi-serve variants respond to our consumers’ evolving consumption habits. Starbucks ready-to-drink chilled coffee has added a 750ml multi-serve carton to its range.
Talking Retail
JULY 27, 2022
Kitkat has launched a new, limited-edition caramel version of its Chunky range, Callum Smith, assistant brand manager for KitKat, said: “We think fans will be delighted with our latest innovation.
Talking Retail
OCTOBER 28, 2021
Whisky brand The Famous Grouse has kicked off a global campaign to “inspire consumers to share, savour and enjoy The Famous Grouse together”. Lewis Bright, global senior brand manager at The Famous Grouse said: “The ‘Join Us By.
Talking Retail
AUGUST 19, 2021
Nestlé Confectionery is set to launch a Mojito & Mint flavour for its After Eight brand. Debbie Bowen, senior brand manager for After Eight said: “Last year’s limited edition Gin & Tonic After.
Talking Retail
JULY 14, 2021
Nancy Moore, brand manager for Cadbury Gifting, said: “The last year. Cadbury Dairy Milk is launching limited edition chocolate gifting bars this summer.
Talking Retail
MARCH 18, 2022
Sasha Storey, senior brand manager for Extra, said: “Following the successful. Mars Wrigley’s Extra gum has launched two new fruit flavours – apple and blueberry.
Talking Retail
AUGUST 25, 2021
Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.
Talking Retail
APRIL 27, 2021
Adam Georgiou, brand manager from Spar UK, This story continues at Spar gets ready for summer with new wine launches. Alcohol alcohol spar Spar Brand symbol groups wineSpar is rolling out four new wines for its own-label range ahead of the summer.
Talking Retail
MAY 17, 2022
Flavoured milk brand Yazoo is running its ticket promotion with the Merlin group for the third summer running. Maren Fuhrich, Yazoo’s brand manager, said: “With the summer months approaching, we wanted to shake up the mundane so.
VMS
DECEMBER 3, 2021
million to purchase the assets of Sean John, the fashion brand he founded, out of bankruptcy, reports Bloomberg. Brand management firm GBG USA Inc. owns 90 percent of the brand via a joint venture with Combs, according to court papers.
Inside Retail
SEPTEMBER 19, 2021
Master franchisee Seagrass Hospitality is opening the long-awaited fast food brand at the Penrith Panthers Leagues Club on the busy Mulgoa Road. Robby Andronikos, brand manager of Five Guys Australia, said “It’s been an incredibly fun journey to bring the Five Guys opening to this point.
Talking Retail
JANUARY 28, 2022
Meg Miller, brand manager for Kit Kat, This story continues at Nestlé announces new launches for spring. Nestlé is to launch a series of new confectionery products for the spring, including Kit Kat Bites and Aero in the form of a chocolate button.
Inside Retail
APRIL 8, 2021
Curious about how the world’s most inclusive fashion brand manages inventory for all shapes and sizes? Ever wondered how Ikea manages to roll out innovative campaigns globally in record time? Business Careers HR Leadership Management Marketing Professional leadership marketing
Retail Focus
SEPTEMBER 27, 2021
The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the band. The Champion collection features unisex T-shirts and sweatshirts, with a nod to the fashion brand’s heritage.
Retail Focus
OCTOBER 22, 2021
Quality Street brand manager Cat Mews said: “We know how much people missed our pick and mix stations at John Lewis last year, so we are delighted to announce that they are back for 2021.
Talking Retail
JANUARY 18, 2022
French biscuit brand LU is launching into the UK in four varieties. each) will offer shoppers a “quintessential taste of France to enjoy at home” Charlotte Parkes, senior brand manager for LU, said: “It’s not every day that you can say.
Talking Retail
MAY 24, 2021
Chilean wine brand Cono Sur has kicked-off a digital campaign focusing on its sustainability credentials. Cono Sur senior brand manager Heather Jones said: “We know from research.
VMS
DECEMBER 8, 2022
Brand management company WHP Global (New York) will spend a total of $260 million to acquire a 7.4 The brand manager will also spend $25 million to acquire 5.4 percent stake in struggling fashion retailer Express Inc. Columbus, Ohio).
Talking Retail
MAY 4, 2022
Lucia Gimson, brand manager at Eat Natural, said: “Our vision is to enable consumers to reconnect with nature, providing the authentic taste. Snack bar maker Eat Natural is launching its first-ever multi-media advertising campaign this month.
Talking Retail
JUNE 23, 2021
Laura Branch-Parker, senior brand manager at Nestlé. Nescafé has launched its Gold Iced Coffee products into convenience stores. Nescafé Gold Iced Cappuccino and Nescafé Gold Iced Latte Salted Caramel contain seven sachets per box, retailing at £2.98
Talking Retail
JANUARY 7, 2022
Adam Georgiou, Spar’s brand manager for own-label alcohol in the UK, said: “More than half a million people took part. Spar has launched a range of own-label vegan wines, the first grocer to do so.
Talking Retail
MAY 18, 2021
Amber Topalcik, senior brand manager at Diet Coke, said: “With a broad, passionate, and loyal fanbase, this. Diet Coke has launched a media campaign to “shine a light on individual authenticity”.
Talking Retail
JULY 12, 2021
Godelieve Crawford, Magners senior brand manager, said: “Summer is always an exciting season for cider and it is the perfect time to bring ‘When Time Bears. Magners Irish Cider is kicking off its first advertising campaign in four years.
Retail Focus
SEPTEMBER 21, 2021
The new store, created in partnership with Bravado , Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the band. The Champion collection features unisex T-shirts and sweatshirts, with a nod to the fashion brand’s heritage.
Inside Retail
OCTOBER 20, 2022
At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category.
Trade Show Booth Companies - Trade Group
DECEMBER 21, 2021
In March 2021, WHP Global, a brand management company, acquired a controlling interest in Tru Kids. Connect activitiesto your brand. Companies ‘ biggest mistake when creating trade show experiential activations is not connecting their brand to the event.
Retail Focus
JUNE 29, 2021
Our retail brand, and the way it’s experienced by the customer, is now recognised as one of the biggest differentiators in the business. Brands mean business. . A consistent brand experience, in every store. The employee and customer experience are intrinsically linked.
Retail Focus
JULY 5, 2022
Brand Your Business. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically.
Inside Retail
AUGUST 5, 2021
Williams names retail general manager. Williams has appointed Steven Woolley as its new general manager for retail. Daniel Grieder, the new CEO of Hugo Boss, is now officially on board and will be joining the brand’s managing board. Clothing and footwear company R.M.
Inside Retail
DECEMBER 4, 2022
LVMH-owned cognac brand Courvoisier recently served up some uniquely French ‘joie de vivre’ at a highly attended pop-up in Hong Kong , as part of its campaign to revive cocktail culture in the market.
Inside Retail
NOVEMBER 28, 2021
Luxury Swiss watch brand Piaget opened the doors to its very first standalone store in Sydney earlier this month, at Westfield in Pitt Street Mall. How important is it for the brand to have that direct connection with its customer base?
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