article thumbnail

From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

The post From product to practices: how fashion “sustainability” is finding its natural place in brand management practices. The study thoroughly analyzed 6 luxury sustainable pop-up stores and their practices to understand their impact on customer experience. . appeared first on Retail Focus - Retail Design.

article thumbnail

Daoxiangcun Concept Store by Blackbird Brand Management

Retail Design Blog

In designing the Beijing Sanhe Daoxiangcun pastry shop, we pursued the idea of injecting modern elements into the century-old brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

New brand manager appointed at Mighty Fine Confectionery to inject creativity into the honeycomb manufacturer

Retail Times

Mighty Fine, the UK’s favourite honeycomb brand, has announced the appointment of Brand Manager, Olivia De Juan. As the brand manager for Mighty Fine, De Juan will be responsible for bringing innovative and creative solutions to the business as well as being involved with long-term strategic planning.

article thumbnail

Von Dutch sold. New owners promise to expand global footprint

Inside Retail

Hollywood fashion and lifestyle brand Von Dutch has been sold to brand management firm WSG Brands and is set for further global expansion. Former owners Groupe Royer and its subsidiary Royer Brands International completed the transfer of ownership last month.

Expansion 239
article thumbnail

Canada Goose to launch into Australia

Inside Retail

Canada Goose is set to make a foray into Australia under a brand management agreement reached with Brand Collective. The brand will roll out retail stores this year in Melbourne and Sydney, and open an e-commerce platform, to be augmented by selected wholesale distribution.

article thumbnail

What is a Shopper Marketing Event?

Shopperations

It sits in between and overlaps with brand management, sales, e-commerce and media teams. Omnichannel shopper marketing is a dynamic, constantly evolving discipline. This makes shopper marketing very diverse and full of nuances and gray areas.

Marketing 103
article thumbnail

Hallenstein Brothers gets new CEO

Inside Retail

Brown has been a brand manager at True Alliance since 2009, most recently managing the Ben Sherman brand. In that role, he was responsible for product sourcing, buying, design, marketing, wholesale and retail sales, brand positioning and organisational development.