Is EDLP a better strategy during tough times?
Inside Retail
SEPTEMBER 5, 2024
While sales might be up for brands that adopt a high/low pricing strategy like JB HiFi, their bottom line isn’t looking so rosy. Going all-in on EDLP In its purest form, prices don’t fluctuate within an EDLP strategy. If you’re a small retailer, this likely isn’t going to be the strategy for you. EDLP not for you?
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