Retail Focus

JUNE 3, 2021

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. Data science has a key role to play in achieving that vision for retailers in the all-important price, promotion and markdown cycle.

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Creative Displays Now

MARCH 18, 2024

WOM marketing has a high chance of success because potential clients receive the message from people they already know and trust. Below, we discuss everything you need to know about this strategy in retail. What Is Word-of-Mouth Marketing? WOM marketing has outstanding, largely untapped potential.

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RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Take it a step further: For a relatively hands-off online strategy, it doesn’t get much easier than using Amazon’s Fulfillment by Amazon (FBA) program. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

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Inside Retail

JULY 19, 2022

The pandemic had of course hit the retail market in Singapore with movement restrictions for the last two years, and the management saw this an opportune time to recalibrate and refresh its retail offerings. The post Revealed: Raffles’ strategy to lure back in luxury customers appeared first on Inside Retail.

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CAAD

JANUARY 15, 2024

Retail branding has become one of the most effective ways to create an emotional connection with customers and differentiate yourself from the competition. In this article we will delve into its benefits and strategies for applying it to physical retail. What is retail branding? What values do you want to convey?

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Inside Retail

MARCH 25, 2024

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals.

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Retail Bound

APRIL 11, 2022

Good retail alignment means you’ve mapped out retailers and channels that are ideal for you at different stages of your company’s growth. It is closely aligned with your go-to-market strategy and provides a roadmap that supports controlled growth over an extended period. Retail Marketing Channels.

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Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Adapt and tweak your strategies based on data-driven insights.

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RetailMinded

FEBRUARY 24, 2021

Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies. Fortunately, data tells us that with text message marketing, this is possible. And for that matter, when was the last time you received a message and did not review it?

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Retail Times

JULY 6, 2021

Casino Group, Google Cloud and Accenture announced today a strategic collaboration to accelerate the technological developments of Casino Group, digitally transforming the leading French mass-market retail brand and the retail market as a whole.

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Inside Retail

FEBRUARY 14, 2022

. “We’re so excited to officially enter into travel retail with a global power player like Heinemann,” said Vida Glow founder Anna Lahey. “They clearly understood our brand goal and global strategy, and worked so diligently with us to bring our vision to life.”

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Inside Retail

MARCH 22, 2022

EG’s head of capital transactions, Sean Fleming, said Grand Plaza mall will benefit from the anticipated capital growth and cap rate compression across Australian retail markets this year. . Value can be extracted from this asset with an active asset management strategy to enhance the retail offering and tenant mix,” he said.

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Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48

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Inside Retail

DECEMBER 7, 2023

A benefit of this strategy is the ability to bypass regulatory filings, or the funding to go public. In the case of Chemist Warehouse, the acquisition would position it as a superpower in the Australian pharmaceutical market, dominating the wholesale and retail markets through vertical acquisitions across the value chain.

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Inside Retail

APRIL 11, 2024

The power of collective learning The sharing of knowledge, insights and best practices is not common among rival retailers, however, Bunnings knows timely innovation requires collaboration.

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Retail Times

AUGUST 17, 2021

which found significant gaps between brand strategy, consumer desire and the channels that best foster meaningful consumer-retailer engagement.

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Inside Retail

MARCH 20, 2023

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. One key aspect of this is our focus on efficiency.

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Inside Retail

FEBRUARY 28, 2024

The change aims to maximise the full market potential of the brand as Australia and New Zealand are considered key retail markets. The existing team will continue to run the business in the two markets. The company expects the transition to be completed by the second half of this year.

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Retail Bound

FEBRUARY 20, 2024

Take Competitors into Account It’s crucial to research and analyze your competitors’ pricing strategies when determining the best price for your product. Consider Different Pricing Strategies There are various pricing strategies that you can utilize to determine the best price for your product.

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Inside Retail

APRIL 11, 2024

Moreover, Steiff is prioritising its marketing efforts by investing in digital platforms, ensuring a strong presence on popular channels such as WeChat, Red, Kidsland and Tmall. China represents a primary focus for Steiff, and establishing a strong presence in this market is crucial for our global expansion strategy,” he said.

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RetailMinded

MARCH 29, 2024

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. Retail marketers quickly realize how video transcription could save them time when presenting something new to their target audience.

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Retail Focus

FEBRUARY 6, 2023

The exhibitors in the Retail Technology dimension help to shape perspectives and future fields of retail through the driving force of intelligent technology. EUROSHOP, PAST AND PRESENT: 1966 EuroShop launches in Düsseldorf, in association with EHI Retail Institute, with 331 exhibitors taking part.

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Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. Retailers today, not only have to adapt to this new reality but also need to understand that the new consumer journey is always connected across a multitude of devices, regardless if they’re shopping online or in-store.

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Inside Retail

OCTOBER 26, 2023

But while the brand enjoys strong recognition with both Americans and international consumers alike — thanks to its iconic flagship store located in the heart of New York City’s Herald Square and the Thanksgiving parade it hosts every year — that hasn’t necessarily been helping the retailer survive the tough retail market.

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Retail Bound

APRIL 23, 2024

With the help of data analysis, retailers can understand their target audience better and personalize their products and marketing strategies accordingly. Product startups can leverage data analytics to gain a competitive edge in the retail market. Ready to launch your product startup in the retail industry?

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Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

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Inside Retail

AUGUST 20, 2022

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . This allows businesses to evaluate and continuously evolve their customer engagement strategies to grow their brand. Take Ticketek , for example.

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Retail Focus

APRIL 20, 2023

Since our inception, we have prioritised innovation to ensure our solutions are evolving alongside the ever-changing needs of today’s retail market,” said Kristin Naragon, Chief Strategy and Marketing Officer at Akeneo.

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Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. However, business owners often go slack with this part of running their retail ventures. This article highlights actionable strategies that can help retail businesses win the customer service game.

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Inside Retail

MAY 5, 2022

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . So, what are the solutions available for retailers under these conditions?

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Inside Retail

APRIL 16, 2023

Levi’s expansion strategy in Asia doesn’t look like it’s slowing down anytime soon. Another milestone According to Jain, the opening of its latest store in Bangalore is another ‘proofpoint’ of its direct-to-consumer strategy and another opportunity to deliver memorable brand experiences to consumers in an immersive manner.

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Inside Retail

APRIL 28, 2021

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. Fortunately it has been very successful for our business and also quite cost-effective,” Lee said.

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Inside Retail

NOVEMBER 28, 2022

Indeed, even Sydney Fish Market now has its own online commerce site. Yet for retail marketers, handing over these keys to the kingdom is no easy feat. During the pandemic’s first 14 months, Australia’s e-commerce market grew from around 9 per cent of the overall retail market share to 13 per cent.

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Retail Bound

MARCH 14, 2024

For product startups, trade secrets may be an integral part of their business strategy. However, it is crucial for protecting their unique ideas and designs in the retail market. Are you a product startup looking to break into the retail market? This can include formulas, recipes, and other proprietary information.

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Inside Retail

MAY 29, 2023

Recent reports suggest that Walmart is beating Amazon in India’s fast-growing online retail market, which is expected to be worth $200 billion by 2026. It also helps to spread risk ensuring that they have access to reliable, quality and affordable items at all times despite world events,” he told Inside Retail.

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Inside Retail

OCTOBER 11, 2023

The Covid-19 pandemic created further challenges for DTC start-ups, as major retailers turned to online channels and modified their own business models to adapt, reducing some of the advantages that digital-native brands had previously enjoyed. But could it still be a beneficial way for some smaller brands to launch into a market?

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Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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