Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

OCTOBER 16, 2023

Brands such as Boat, Wow Skin Science, Sugar Cosmetics, Lenskart , Licious, and Mamaearth have carved out a niche in the Indian retail market by connecting directly with consumers. Estimates suggest that India is now home to over 800 DTC companies, with the ecosystem’s market value reaching about US$12 billion in 2022.

Social Media 130

Social Media Beauty and Health Consumer Electronics Consumer 130

Inside Retail

MAY 31, 2023

With an ambitious vision, disruptive strategy and impressive growth trajectory, Temu has established itself as a major contender, achieving milestones that Shein has only imagined during its 15 years of operation. Temu’s marketing strategy relies heavily on social media and fosters a community whilst building a commerce channel throughout.

Social Media 130

Social Media Consumer Fashion Marketing 130

Retail Bound

APRIL 23, 2024

With the help of data analysis, retailers can understand their target audience better and personalize their products and marketing strategies accordingly. Product startups can leverage data analytics to gain a competitive edge in the retail market. Ready to launch your product startup in the retail industry?

Consumer 52

Consumer Social Media Promotion Marketing 52

Inside Retail

APRIL 11, 2024

Our products also available through JD.com, Tmall and social media channels also play a role,” he noted. The Generation Z demographic Interestingly, Rheinboldt said that Steiff is strategically aligning its product offerings and marketing tactics to effectively capture the attention of the growing Chinese Gen Z demographic.

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Tailored Gifts Social Media Marketing 130

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. However, business owners often go slack with this part of running their retail ventures. This article highlights actionable strategies that can help retail businesses win the customer service game.

Social Media 130

Social Media Perspective Tailored Strategy 130

Inside Retail

MAY 5, 2022

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . So, what are the solutions available for retailers under these conditions?

Customer Retention 147

Customer Retention Advertising Social Media Strategy 147

Inside Retail

APRIL 14, 2024

With over 2700 stores across 35 countries and a booming e-commerce presence worldwide, Sephora is one of the leading omnichannel beauty retailers in the industry. Those doubts were born out as Sephora was unable to gain traction in the highly competitive beauty retail market of South Korea, after years of heightening losses.

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Location Social Media Department Stores Marketing 130

Retail Bound

JANUARY 30, 2024

Clearly defining your goals will help you determine the appropriate strategies and tactics for your launch. Step 2: Understand Your Target Audience Knowing your target audience is crucial for any successful retail product launch. Use this feedback to improve your product and marketing strategies for future launches.

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Planning Social Media Engagement Strategy 52

Retail Bound

DECEMBER 26, 2023

As a result, retailers are expected to place a stronger emphasis on e-commerce channels for product launches in the future. This means creating a seamless online shopping experience, investing in virtual try-on technology, and utilizing social media platforms for marketing and promoting new products. Happy launching!

Social Media 52

Social Media Promotion Tailored Strategy 52

Retail Focus

APRIL 2, 2024

Looking at current activity in the market, Cano said certain trends are standing out for the team at Propability. Primarily, this is that more stores are investing in props and displays in order to create moments that can be shared on social media.

Visual Merchandising 147

Visual Merchandising Merchandising Display Social Media 147

Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

OCTOBER 9, 2023

Venturing into new overseas markets potentially spreads the risk of trading downturns, but, more significantly, it can offer stronger growth prospects than the mature and highly competitive Australian retail market. However, there tends to be a risk-averse culture in business.

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Expansion Social Media Marketing Management 264

Inside Retail

FEBRUARY 6, 2022

I think we’ve really differentiated ourselves by being customer-obsessed, social media-driven and, what we call ourselves, a content powerhouse. KZ: In Australia, we already have a [large] share of the retail market, but the US is a huge market and opportunity for us. That’s difficult.

Social Media 130

Social Media Fashion Strategy Expansion 130

Inside Retail

OCTOBER 11, 2023

Instead of the standard 30-40 percent trade margin that traditional retailers were factoring in as a cost of selling products, DNVBs went straight to consumers, often through social media, short viral videos, and simple go-to market products, such as Dollar Shave Club’s subscription razors and All b irds ’ sustainable sneakers.

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Engagement Strategy Consumer Marketing 130

Creative Displays Now

JANUARY 17, 2023

Your marketing strategy determines your business’ success. Effective marketing is customer-focused and often involves multiple channels. 5 Reasons to Use Custom POP Displays in Your Retail Marketing Strategy. In-store advertising allows you to go head-to-head with your competitors to entice customers.

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Display Advertising Promotion Strategy 98

RetailMinded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Facial Recognition . Cashierless Stores .

Social Media 98

Social Media Marketing Promotion Shopping 98

Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

Retail Sales 98

Retail Sales Promotion Social Media Engagement 98

Inside Retail

JUNE 27, 2022

Strengthening our retail footprint by enhancing the retail marketing and visual merchandising experience, our product line, and our product distribution is going to be of prime importance,” Singh said. These measures have helped them determine general trends and even developed targeted marketing strategies and sales activities.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

JUNE 20, 2022

The social media giant also just announced it will be launching a digital clothing store where customers can purchase designer outfits for their avatars from brands such as Balenciaga, Prada and Thom Browne. Fairfull believes the biggest implication for the APAC marketplace is that retailers risk being left behind. “I

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Art Social Media Strategy Reimagine 130

RetailMinded

MARCH 29, 2024

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. Retail marketers quickly realize how video transcription could save them time when presenting something new to their target audience.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Retail Bound

FEBRUARY 8, 2022

From funding to product development, delivery, support, shelf-space growth, and channel diversification, the goal at Retailbound is to be a one-stop-shop for companies who are serious about making the retail journey. I heard about Retailbound through social media.

Social Media 52

Social Media Strategy Retail Chains Marketing 52

Creative Displays Now

JUNE 30, 2021

It’s crucial for small and large businesses throughout the retail industry to know what’s next. Here’s a look at retail market trends in 2021 and beyond. What Are Retail Trends and How Do You Look Out for Them? 10 Retail Trends to Watch Out For in 2021 and the Coming Years.

Social Media 52

Social Media Display Consumer Shopping 52

Creative Displays Now

DECEMBER 30, 2020

Humanize your website and social media strategy. Write your social media messages and emails the way a person talks. Respond to comments on your social media channels, answer questions and create posts to inspire conversation. Your social media, email and other platforms are communication tools.

Color 76

Color Display Social Media Marketing 76

Inside Retail

SEPTEMBER 13, 2022

Our headquarters is in Singapore, and all the designs come from here,” Janice Tan, Cellini’s regional retail marketing director and shareholder, told Inside Retail. When the pandemic first hit the Asian markets, Tan explained that the company was preparing for the economic downturn that would follow.

Social Media 130

Social Media Marketing Texture Pattern 130

CAAD

MAY 13, 2021

Holistic retail design is the sector’s commitment to reconfigure purchases by introducing common strategies and improving retail experiences. To understand what holistic retail design is, we must first remember the definition of retail. Clinique Retail Focus. What exactly does it consist of?

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Retail Design Design Visual Merchandising Concept 52

CAAD

MAY 13, 2021

Holistic retail design is the sector’s commitment to reconfigure purchases by introducing common strategies and improving retail experiences. To understand what holistic retail design is, we must first remember the definition of retail. Clinique Retail Focus. What exactly does it consist of?

Retail Design 52

Retail Design Design Visual Merchandising Concept 52

Frank Mayer

MAY 27, 2022

Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions.

Display 76

Display Merchandising Advertising Location 76

VMS

JUNE 3, 2021

Being a high involvement purchase, a phygital strategy comprising appointment-based selling, home visits, video and WhatsApp consultations by jewelry advisors, is helping serve customers across cites where the retailer has a physical presence and even in some where they’re not.

Jewelry 83

Jewelry Boutique Curate Social Media 83

Rose

MARCH 24, 2020

to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. See some traditional examples, as well as some next-generation visual merchandising techniques and strategies, in the sections below.).

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

CAAD

NOVEMBER 9, 2022

It encourages customers to use social media , as it is a fundamental element of retailer marketing. The omni-channel retail strategy that has gained the most momentum in the pandemic is buy online and collect in-store or at an assigned point. And then there is the opposite case.

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Line Shopping Accessories Accessories 52

Retail Focus

SEPTEMBER 17, 2023

One of the most important factors that retailers should consider when promoting their products is putting in the effort required to put together effective marketing displays as well as create stunning windows that feature their brand. Experiential retailing is a vital aspect of the retail marketing industry.

Display 130

Display Merchandising Social Media Visual Merchandising 130

Inside Retail

NOVEMBER 18, 2021

Before 2020, when travel was easy and diplomatic relations were cordial, I placed great emphasis on the need to build trusted relationships on the ground in China as the foundation of a successful market entry strategy. Research the right market. The future of China’s retail market is all about e-commerce.

Marketing 130

Marketing Beauty and Health Social Media Consumer 130

Retail Bound

APRIL 17, 2022

Retail product launches need more than a few well-placed ads to succeed. Every aspect of doing business combines into a multi-faceted strategy all aimed at selling products as much as possible. Marketing involves so many different potential strategies and individual tasks.

Marketing 52

Marketing Social Media Strategy Tailored 52

Greater Group

DECEMBER 24, 2019

When catering to the social media driven generation, it is imperative for brands to make their product, service or experience as a whole as attractive as possible. The value of social media as a marketing tool is beyond measure. The best part?

Social Media 52

Social Media Concept Gifts Color 52

Inside Retail

MARCH 21, 2023

You don’t have to invest in a huge strategy, but your strategy should be leaving room to dabble in new, inspiring and creative platforms. The retail market is fierce, but by adopting these six membership engagement approaches you can stand out from the crowd and build a strong and loyal customer base.

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Curate Engagement Space Social Media 130