Inside Retail

MARCH 26, 2024

Australian luxe-for-less beauty brand MCoBeauty launched into the US market this week and is now stocked in over 1,800 Kroger Co stores. Inside Retail: How did MCoBeauty approach entering into the US market? It is a tried-and-tested model for the brand; influencer marketing is a major element of the launch strategy.

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Inside Retail

FEBRUARY 2, 2024

The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.

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Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

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Inside Retail

JANUARY 8, 2024

Craveable Brands has named Ben Simmons as the new marketing director for Oporto Australia, effective from late last year. Simmons was previously the GM of marketing and operations for Taco Bell at Restaurant Brands Australia and the senior marketing manager at KFC.

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Inside Retail

JANUARY 30, 2023

Sydney’s Paddy’s Market is at the centre of a debate over its redevelopment with some traders and members of the public opposing plans to give the venue a significant facelift. With the market occupancy rate down to 60 per cent, Latham says Doltone’s precinct would boost that to “close” to 100 per cent.

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Inside Retail

JANUARY 31, 2024

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

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Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

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Inside Retail

APRIL 17, 2024

The gaming app market is booming, particularly in Apac, where 48 per cent of all gaming app installations occurred last year and users spend 35 minutes per session, according to a report by measurement and analytics company Adjust. Tayson has some advice for marketers who are interested in this area of growth.

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Inside Retail

JANUARY 18, 2024

Performance in Asia Pacific – where sales jumped 13 per cent – was fuelled by the 25 per cent sales growth of the Mainland China, Hong Kong and Macau businesses, more than offsetting softer performance in other Asian markets. Last month, the luxury group said it had scrapped the deal to sell a 47.5

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Inside Retail

OCTOBER 22, 2023

The company said on its website that it plans to increase investment and “drive meaningful growth” in its core markets – the US and Canada. The Posh Credit for these markets will expire after October 25, while unshipped orders will be automatically cancelled on October 28. billion last year.

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Inside Retail

MARCH 12, 2024

Lego increased sales of its colourful plastic bricks last year despite a decline in China and grabbed market share in what it called the most downbeat toy market in 15 years, the Danish toymaker said on Tuesday. Recently it teamed up with Fortnite maker Epic Games who has launched a Lego branded version of the survival mode videogame.

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Inside Retail

FEBRUARY 18, 2024

I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. The concept of selling and marketing a product, and brand became second nature and a part of my identity. When I finished school I turned down a law degree to continue alongside Hannah in the business.

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Inside Retail

OCTOBER 9, 2023

They all contribute to the multibillion-dollar market for physical and digital collectables. A report by market research and consultancy firm Market Decipher states that the global collectables market was valued at US$426 billion in 2022 and is predicted to reach US$1 trillion by 2032. million in 2020 to US$17.7

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Inside Retail

FEBRUARY 20, 2024

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Inside Retail

OCTOBER 7, 2022

Melbourne’s Queen Victoria Market has cracked down on the sale of inauthentic Aboriginal and Torres Strait Islander souvenir products, ahead of new laws which come into force next year. The land on which the market stands, and the surrounding area, belong to the Wurundjeri People of the Kulin Nation, who are the traditional owners.

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Inside Retail

SEPTEMBER 21, 2023

JD Sports Fashion said it considers Australia a principal market in Asia Pacific on the back of the inauguration of the flagship store in Sydney, which the company says is its most successful new store opening globally. Meanwhile, it closed eight stores in the region during the period as it withdrew from the South Korean market.

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Inside Retail

APRIL 12, 2024

Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy. “As

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Inside Retail

OCTOBER 11, 2023

Comparatively, the Australian furniture market is worth $10.9 The United States is key to the King Living global expansion strategy and the market provides us with an unparalleled growth opportunity,” Woollcott said. “We According to Statista, the US furniture retail category is worth $379.6 per cent between 2023 and 2028.

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Inside Retail

DECEMBER 12, 2021

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The post Social media marketing trends for 2022 appeared first on Inside Retail.

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Inside Retail

SEPTEMBER 7, 2023

According to Statista , the second-hand market’s value in Australia exceeded $60 billion in 2022, with 85 percent of Australian households having unused or unwanted items. The resale furniture market in particular appears to be experiencing a boom period. Buying seconds, first.

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Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Meet the new players Meta’s Facebook and Instagram, alongside TikTok, have had a chokehold on performance marketing, but there is a new cohort of social media apps ready to offer a new platform for brands to leverage.

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Inside Retail

APRIL 8, 2024

In an exclusive interview, Sharmeen Looi, chief marketing officer and co-founder of iMotorbike, delves into the company’s origin story and its vision for the future. The online marketplace Southeast Asia’s motorcycle market is expected to reach US$31.75 billion in revenue this year and grow at a CAGR of 2.37 billion by 2028.

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Inside Retail

SEPTEMBER 7, 2023

per cent growth this year reaching a market value of $2.67 According to Research and Markets, the trend of social buying and shopping is expected to record “significant expansion” in coming years with the gross merchandise value of such transactions predicted to reach $5.17 The post Australia’s social commerce market tipped to top $2.67

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Inside Retail

NOVEMBER 3, 2021

The post Grill’d marketing deemed “extremely inappropriate” appeared first on Inside Retail. In both cases, the Standards Board were alerted to Grill’d advertising through customer complaints.

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Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

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Inside Retail

SEPTEMBER 6, 2023

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

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Inside Retail

APRIL 10, 2024

The secondhand market is an exciting solution, offering quality, often designer items, at a fraction of the original price. The bigger picture According to Zuniga, the secondhand market is evolving in fascinating ways across the globe, driven by the awareness around sustainability and corporate environmental responsibility. “In

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Inside Retail

SEPTEMBER 27, 2021

After a successful trial period Woolworths is opening its online marketplace offering, Everyday Market, nationwide starting today. We’re starting out with a small group of partners and it really is just the beginning,” said Everyday Market general manager Lance Eerhard. “We

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Retail Focus

FEBRUARY 15, 2024

Capturing the attention of the student demographic is both a significant opportunity and a challenge for marketers in today’s retail landscape. Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation.

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Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. CFOs demand greater demonstrable value from every dollar spent.

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Inside Retail

MAY 4, 2022

Fresh produce chain Harris Farm Markets is set to launch a flagship store at the Majura Park retail precinct in Canberra. The Majura Park location will mark Harris Farm Markets’ 29th store, joining other retail giants at the precinct including Costco, Woolworths and Aldi.

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Dezeen

MARCH 27, 2024

Architecture studio Linehouse has wrapped a food market in a Shanghai laneway neighbourhood around a central atrium informed by Victorian greenhouses. The interior of the market was designed to resemble a greenhouse, with shops and cafe's arrranged around a central, double-height atrium.

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Inside Retail

MAY 30, 2023

The brand has its roots in a local market in Burleigh. Further reading: How Pangaia delivers what sustainable fashion should be The post Kivari, born in a market, opens two more stores appeared first on Inside Retail. Australian fashion label Kivari has opened two new retail stores – at Bondi Junction and Burleigh Heads.

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