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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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Sydney Fish Market ‘on the brink of collapse’ – report

Inside Retail

Sydney Fish Market might be on the brink of collapse after failing to publish its financial report, with sources saying it will reveal a significant loss during the last fiscal year. During the 2022-23 period, Sydney Fish Market reported a $6.3

Marketing 239
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How Holme Beauty is disrupting traditional makeup marketing tactics

Inside Retail

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. The post How Holme Beauty is disrupting traditional makeup marketing tactics appeared first on Inside Retail Australia.

Marketing 263
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Composable Commerce Reference Architecture 2024 Edition

Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Differentiating The bricks-and-mortar beauty retail market in Australia is becoming crowded, with Wesfarmers’ new beauty offering Atomica joining Chemist Warehouse’s Ultra Beauty, homegrown cult-favourite Mecca and international import Sephora.

Marketing 250
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H&M’s sales drop after cold weather affected key markets

Inside Retail

H&M Group has booked lower sales in the fiscal third quarter amid cold weather in many key European markets. We are strengthening the H&M brand by investing in products, the shopping experience and marketing, which we are already seeing start to make an impact and which will contribute to increased sales and profitability.”

Marketing 246
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Retail's Next Frontier: Exploring and Proving the Value of AI

It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. AI is everywhere. But not every use of AI provides the same value to your brand.

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How to Maximize ROI of Your Composable Commerce Transformation

Using Sephora as a case study, this webinar walks through a composable commerce migration and looks at: How Sephora made the switch to composable commerce How a flexible and agile composed solution can help you overcome economic and market uncertainties How you can create revenue through an incremental composable commerce implementation

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

Distinguish credible vendors from the pretenders in a crowded market. Gradually upgrade your systems for continuous improvement. Debunk myths about modular strategies and understand their simplicity. 📅 June 20, 2024 at 9:30 am PT, 12:30 pm ET, and 5:30 pm GMT

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. Whether you’re refining your customer journey or exploring ways to personalize engagement, we’ll provide insights that help you create adaptable models that move as fast as the market does.

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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

Ryan will cover the multitude of benefits that cloud technology brings to retailers, including: Empowering retailers to transform their operations Becoming more adaptable, efficient, and agile Improving response to ever-changing market dynamics Don't miss out! Save your seat today! July 26th, 2023 at 9:30am PDT, 12:30pm EDT, 5:30pm BST

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

In this session you’ll learn: The integral relationship between payment experience and customer satisfaction Proven methods for optimizing the checkout journey Leveraging payments data for personalized marketing and enhanced customer loyalty Gain invaluable insights into consumer behavior across online and offline channels through data 📅 June (..)