article thumbnail

Shopper Marketing Operations Manager Job Description

Shopperations

Marketing operations, or MOPS for short, is a promising career in the CPG space. About a year ago, I wrote why shopper marketers are perfect candidates for emerging marketing ops roles. Specifically, she wanted to know the job description for a shopper marketing operations manager.

article thumbnail

An ad agency creative’s take on how to boost your BAU marketing

Inside Retail

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals. Creative agency suit: OK, great.

Marketing 245
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lego appoints Justine McKenny as marketing chief for ANZ

Inside Retail

The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.

Marketing 261
article thumbnail

Oporto Australia gets a new head of marketing, Ben Simmons

Inside Retail

Craveable Brands has named Ben Simmons as the new marketing director for Oporto Australia, effective from late last year. Simmons was previously the GM of marketing and operations for Taco Bell at Restaurant Brands Australia and the senior marketing manager at KFC.

Marketing 278
article thumbnail

How AI is set to revolutionise inventory management

Inside Retail

Great product diversity, changing consumer demands, and the expansion of e-commerce have turned inventory management into a major pain point for retailers. Poor inventory management results in overstocking and under-stocking, impaired cash flow, and losses from theft and spoilage. Here are some reasons why: 1.

article thumbnail

Liquor Marketing Group buys loyalty marketing company

Inside Retail

Off-licence retailer Liquor Marketing Group (LMG) has strengthened its loyalty armoury and reach by acquiring Adelaide-based digital marketing software company Zen Global. LMG supports 1400 independent operators in the liquor market under banners including Bottle Mart, SipnSave, Harry Brown and WA’s Thirsty Camel.

Marketing 246
article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290