Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms?

ACCC probes consumer concerns, competition in the social-media market

Inside Retail

Australian businesses and consumers are encouraged to share their views on social media services as the Australian Competition and Consumer Commission (ACCC) prepares the sixth interim report in its Digital Platform Services Inquiry.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation.

Investing in Video & Social Media in 2023

Retailing Insight

Many independent retailers and manufacturers want to better use social and digital media tools to connect with customers. Ready to improve your social media game next year? Invest In Social and Digital Media.

Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

Amazon targets fraudsters posting fake reviews on social media

Inside Retail

Our teams stop millions of suspicious reviews before they’re ever seen by customers, and this lawsuit goes a step further to uncover perpetrators operating on social media,” said Dharmesh Mehta, Amazon’s VP of selling partner services.

Local retailers advised to make better use of social media as restrictions return

Talking Retail

More than half of customers think that local retailers could make better use of social media, according to a leading insurer. This story continues at Local retailers advised to make better use of social media as restrictions return. Industry News NFU Mutual Social media

WKD kicks off festive social media campaign

Talking Retail

WKD is launching a Christmas social media campaign to “help people celebrate their friendships and reconnect with mates”. This story continues at WKD kicks off festive social media campaign.

HoMie launches social media campaign to end youth homelessness

Inside Retail

Pearce founded HoMie with his friends Marcus Crook and Rob Gillies in 2015 as a social enterprise to support young people experiencing homelessness. The post HoMie launches social media campaign to end youth homelessness appeared first on Inside Retail.

Social media assets

Parker Design

A collection of social media assets that highlights Dematic’s commitment to sustainability, diversity and inclusion amongst its workforce. We filled the social media campaign with strong visuals that command attention in the busy online space.

Covid-19 drives 700% jump in social media shopping in Australia

Inside Retail

The amount Aussies are spending through social media shopping has soared 700% over the past two years, with Gen Z and Millennials leading the way. One-in-seven Aussies make a purchase via social media at least once per month.

How transphobia on social media inspired Bonds’ UnGenderwear Project

Inside Retail

The post How transphobia on social media inspired Bonds’ UnGenderwear Project appeared first on Inside Retail. It began like any other relationship between a brand and an influencer. Deni Todorovi?,

10 Ways to Do Restaurant Design for Social Media

Mindful Design

In the last decade, a new reality gradually became clear: Restaurant designers have to re-evaluate the way they create their interiors, and pay attention to their appeal to social media users.

Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

IR: What about social media? The post Petal & Pup marketing lead talks US expansion and social media tactics appeared first on Inside Retail.

7 Tips To Improve Your Store Sales Via Your Website And Social Media

The Retail Doctor

I remember when a local business group asked me to present for half a day and the focus became social media. Marketing Social Media webdesign facebook Retail Marketing Strategy

11 Ways to Promote Your Trade Show Booth on Social Media 

Trade Show Booth Companies - Trade Group

The post 11 Ways to Promote Your Trade Show Booth on Social Media appeared first on The Trade Group. Blog ideas Social Media Trade Show Booth Trade Show Booth Design Trade Show Display trade show exhibit Trade Show Tactics Trade Show Tips Trade Shows

Jisp partners with Maybe* to help retailers boost social media engagement

Talking Retail

Jisp, the home delivery and click-and-collect app, has partnered with social media management platform Maybe* to “maximise the social support” it provides to retailers. In addition, This story continues at Jisp partners with Maybe* to help retailers boost social media engagement.

Social Media Strategy: A Case of Success

Retailing Insight

SEO & Social Media. Patchett feels social media has provided brands and companies like hers an opportunity to connect to a larger audience. “I The post Social Media Strategy: A Case of Success appeared first on Retailing Insight Magazine.

Florette joins forces with social media star this winter

Talking Retail

Bagged salad brand Florette is partnering with a social media personality to launch a winter campaign. This story continues at Florette joins forces with social media star this winter.

IRDC 2021: Social media influencers and your brand…

VMS

Breakout Session: The Social Experience – Influencers’ Role in Creating Popular Retail Engagements. The post IRDC 2021: Social media influencers and your brand… appeared first on Visual Merchandising and Store Design. Events experience influencer IRDC 2021 social media

Snickers supports football sponsorship with social media campaign

Talking Retail

The “Bothlands” campaign features a short film running across social media throughout June. This story continues at Snickers supports football sponsorship with social media campaign.

6 Reasons Why Marketing Through Social Media is a Must For Every Small Business

Snap Retail

If you are a small business owner, and you still haven’t established a social media presence for your business, what have you been doing? An average person spends approximately 2 hours and 25 minutes on social media every day.

High-Impact Murals for Your Restaurant’s Social Media Wall

Mindful Design

Creating a social media wall with easy-to-apply wallpaper is a perfect solution when considering your artistic options. The post High-Impact Murals for Your Restaurant’s Social Media Wall appeared first on Mindful Design Consulting.

Nisa offers stores help to promote products via social media

Talking Retail

To support retailers with their continued commitment to the Co-op range, a bank of new digital assets has been created and made available for use on social channels during. This story continues at Nisa offers stores help to promote products via social media.

How social media filters are designed

DesignWeek

But you probably know her best for her work creating augmented reality (AR) social media filters for some of the world’s biggest brands. ” The post How social media filters are designed appeared first on Design Week

How beauty brand Glossier went from social media darling to social outcast

Inside Retail

After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive. Social media darling no more.

What’s The Relationship Between SEO And Social Media Marketing?

Snap Retail

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. Social media can help you rank better on SERPs.

Vestal Vodka teases rival brands with social media campaign

Talking Retail

Vestal Vodka has launched a social media campaign to “poke fun” at other rival vodka brands. This story continues at Vestal Vodka teases rival brands with social media campaign.

New social media data shows John Lewis’ Christmas campaign is British public’s favourite advert

Retail Times

Today, social media management and analytics company Sprout Social released new social media data that found ‘The Beginner’ Christmas advert from John Lewis has received over 21,000 mentions on Twitter, allowing for an enormous 367 million potential impressions.

Protected: Social media video advertising

Parker Design

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The Importance of Cohesive and Consistent Content for Brands Across Social Media

Retail Bound

When it comes to establishing engagement on your social media pages, you want to have as few barriers as possible. With the advent of social media in marketing efforts, brand voice is more important than ever to stand out from the multitude of digital buzz.

New Social Media Course for Interior Designers Draws Interest

VMS

Among the new CEU course lineup this year was Staying in Front of Customers with Social Media During and After COVID-19 which was presented by Jim Nowakowski. “I

Swanky new social media campaign drives consumer awareness of Eldorado

Retail Times

Eldorado Tonic Wine has launched a new social media campaign as it ramps up awareness of the brand and reaches out to new and existing fans. Manufacturer news Eldorado

Young people shop for products on social media just as much as they do on Google, study finds

Retail Times

Artios’ survey revealed that when looking for new products or services, younger generations (aged 16-24) turn to social media just as often as they do Google.

Want the juicy goss on your customers? It’s time to use social listening

Inside Retail

Bar tracking down where your customers go for coffee and trying to eavesdrop (which we generally don’t recommend), a good way to research your market is by doing some social listening. Social listening is also a highly effective way to gather feedback on your performance.

Sex no longer sells at OnlyFans: What does it mean for retail?

Inside Retail

The social media platform added that it will allow creators to post content containing nudity but only if it is consistent with OnlyFans’ policies. But Hill points to now-defunct social networking site Pheed which tried this nine years ago and failed.

Knowledge, time and fear preventing 72% of UK independent retailers from being active on social media, Maybe* round table finds

Retail Times

Knowledge, time and fear are the key barriers preventing the 72% of UK independent retailers not active on social media on any given day from using platforms like Instagram and Facebook, even though 66% of consumers spend three hours a day on social media.

Vaping firm launches attacks on illegal social media sites selling fake products

Talking Retail

Geek Bar, the vaping manufacturer, has continued its campaign against counterfeit suppliers by cracking down on social media sites that pretend they are official Geek Bar channels. This story continues at Vaping firm launches attacks on illegal social media sites selling fake products.

Omni Talk: Ask An Expert | Social Media’s Impact on the New Retail Landscape

Parcel Pending

The retail industry is caught in the throes of supply chain bottlenecks, labor shortages, and material scarcity – all while consumers are really starting to embrace social media for online shopping. The Gap Between Inspiration and Conversion on Social Media.

Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand.

Klarna launches experiential consumer activation in Manchester to educate on social media advertising guidelines

Retail Times

Klarna, the leading global banking, payments and shopping service, is launching an experiential activation in the heart of Manchester to raise awareness amongst consumers and inuencers regarding social media advertising guidelines.

Why Social Media Matters to Brands

Retailing Insight

According to an article published in Social Media Today , Toronto-based web design company Branex includes visual storytelling as one its five tips to increase brand awareness and grow business using social media.

Opinion: The clock is TikToking for supply chains

Inside Retail

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 While social commerce can provide greater reach and deeper engagement with customers, it also presents issues around supply-chain management.