Inside Retail

NOVEMBER 27, 2024

Webjet is facing legal proceedings for allegedly misrepresenting the minimum price of airfares on its app, email marketing, and social media posts.

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Inside Retail

DECEMBER 4, 2024

Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 Gen Z covers the ages through 12 to 27— meaning the majority of the generation won’t be affected by Australia’s new social media ban for under 16 year olds. billion Bitmoji avatars globally.

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Social Media Fashion Strategy Target Market 277

Inside Retail

DECEMBER 3, 2024

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. In winter sports and snowboarding is a key growth opportunity for the brand.”

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Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. That’s why they had an explosion in terms of their ad revenue over the last sort of 12 months as well, he added.

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Inside Retail

DECEMBER 8, 2024

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63 billion by 2029.

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Social Media Strategy Balance Space 130

Inside Retail

APRIL 15, 2025

Sephora fosters a sense of belonging through social media, online forums, and loyalty programs. The brand uses social media platforms to connect with customers, share content, and run interactive campaigns. This could involve using social media, creating online forums, or hosting virtual events.

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Social Media Engagement Tailored Strategy 173

Retail Times

FEBRUARY 24, 2025

Aldi is tapping into the growing world of social media wine enthusiasts with the launch of itsWinefluencer Club– an initiative that makes wine tasting more accessible and fun. Today, a new wave of wine lovers are taking to social media to share their […] If you want more information Retail Times get in touch!

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Social Media 59

Inside Retail

JANUARY 22, 2025

As a supporter of Clothing the Gaps’ Not a Date to Celebrate campaign, in addition to not observing the public holiday in its retail store, Homie will be lending its brand to the petition website, sharing content across its own social media channels and displaying the campaign poster in its shop window.

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Social Media Fashion Display Merchandising 246

Retail Focus

APRIL 15, 2025

These can be separated into two key illustrative sections, coding standards and social media platform success. Social media trends can be especially useful if your retail store chases specific online demographics. No web page is perfectly secure, and as each new vulnerability is discovered, it will need to be patched.

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Inside Retail

JANUARY 8, 2025

Share the data and show your customers what happens to returned items and their environmental footprint simple campaigns on email, social media or even at the checkout process can highlight these facts, Woodward elaborated.

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Gifts Social Media Line Space 276

Inside Retail

JUNE 19, 2024

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

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Inside Retail

JANUARY 14, 2025

The Wendys brand was built on doing things differently, from square hamburgers to being one of the most talked about brands on social media, Leahy said. Lauren Leahy, the groups chief transformation officer, said the US burger chain brings a fresh approach to the Australian food scene.

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Social Media Location Expansion Planning 264

Inside Retail

NOVEMBER 3, 2024

Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming social media career with 300,000 followers. During this time, my social media profile grew – brands, including LSKD, approached me to collaborate.

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Balance Social Media Management Marketing 130

Inside Retail

MARCH 3, 2025

Is social media the answer? Last years Australian Retail Outlook1 recorded a huge increase in the proportion of retailers who said TikTok was their most effective social media channel the figure rose to 40 per cent, up from 14 per cent in 2023.

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Social Media Promotion Engagement Consumer 130

Inside Retail

MAY 6, 2025

We recently started to invest in social media advertising, and the results have surpassed our expectations. Shout Digital is an expert digital advertising agency, specialising in SEO, paid and social media advertising and e-commerce.

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Social Media Advertising Marketing Planning 130

Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. No-one wants their social media experience to be rudely interrupted by boring ads.

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Social Media Advertising Engagement Management 325

Inside Retail

DECEMBER 2, 2024

The centre-left Labor government has targeted Big Tech’s influence, and parliament passed a law last week that banned social media for children aged under 16. Meta Platforms’ Facebook and Instagram together supplied 79 per cent of social media services in the country.

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Social Media Consumer Planning Marketing 130

Inside Retail

JUNE 19, 2024

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

Social Media 264

Social Media Curate Consumer Marketing 264

Inside Retail

DECEMBER 18, 2024

Here are the most popular animal-based skincare products and brands trending on social media. While consumers expect colour cosmetics to be cruelty-free and vegan, there seems to be a contradiction when it comes to skincare. Begging the question: Will vegan beauty products still be in demand in 2025?

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Beauty and Health Social Media Consumer Other 246

Inside Retail

APRIL 28, 2025

A big part of that continuous growth was from TikTok and the brand being seen through social media. The founder also noted that a large part of the brands American growth has come from its virality on TikTok, which caused a 2000 per cent spike in sales from December 2024 to March 2025.

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Inside Retail

FEBRUARY 20, 2025

On social media platform X, Federal Workplace Relations Minister Murray Watt said he will stop the big retailers from slashing penalty rates. . “We are simply proposing that any employees who prefer to take an early mark can opt into that.”

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Inside Retail

MARCH 30, 2025

The AI-generated clones will then be used in select social media posts and campaigns, with permission from the models they duplicate. H&M’s AI-generated models will appear in social media content with watermarks to indicate their digital nature.

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Social Media Fashion Marketing Strategy 130

Inside Retail

JANUARY 2, 2025

Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through social media. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections.

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Boutique Fashion Social Media Tailored 278

Inside Retail

MAY 5, 2025

In the age of omnichannel retail and ever-expanding social media channels, retail marketing has never been more complex than it is today. The continuing evolution of social commerce One noticeable trend in the world of retail marketing in recent years has been the rise of social commerce.

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Planning Marketing Social Media Engagement 130

Inside Retail

MAY 8, 2025

Potential buyers will have until May 29 to lodge interest for Jeanswests IP, including registered trademarks, apparel design, garment patterns, domain names, social media assets with customer data, and supplier relationships.

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Social Media Pattern Apparel Form 130

Inside Retail

JULY 23, 2024

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

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Social Media Tailored Engagement Consumer 288

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Social Media Advertising Fashion Consumer 246

Inside Retail

APRIL 10, 2025

Here, we speak with #8, Tara McKeon, founder of Proud Poppy Clothing, about creating an inclusive fashion label, how social media plays a role in the customer experience and what’s next for her $20 million lifestyle brand. Another impactful aspect is how we integrate social media into the customer journey.

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Social Media Fashion Boutique Space 147

Inside Retail

MARCH 20, 2025

Five billion people now use social media, and retailers cant ignore the progressive shift to shopping on social channels. The earlier a business can learn to stand out via social, the better they will be positioned in the years to come.

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Social Media Apparel Shopping Consumer 147

Inside Retail

NOVEMBER 12, 2024

Good design is influential In what might be a surprising revelation given its heavy social media presence, Shevoke doesn’t pay for influencers to wear its eyewear. Within 48 hours of the Shevoke team sharing the paparazzi photos across its social media pages, the featured sunglasses sold out. “We

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Social Media Gifts Fashion Design 147

Retail Focus

NOVEMBER 6, 2024

Alongside Adjoa Andoh, the film also features two renowned beauty social media influencers, who work with Boots on an ongoing basis, @soph and @snatchedbywill , both helping Mrs. Claus by testing all the amazing Boots beauty products as her trusty ‘elf-fluencers’.

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Gifts Social Media Strategy Curate 130

Inside Retail

JULY 1, 2024

Retail NZ, together with online social media platform TikTok, has launched an initiative to entice youth into retail careers. The campaign, 7 Jobs in 7 Days, will feature social media influencers interviewing young retail leaders, showcasing various career pathways in the sector.

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Social Media Management Shopping Marketing 278

Inside Retail

MAY 29, 2024

Social media has presented an easy way for scammers to reach consumers, by promoting fake websites and e-commerce businesses next to legitimate ones to create a false sense of consumer trust. To get ahead of fraudulent activity, e-commerce businesses can build social proof by tapping into social media conversations. “As

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Social Media Advertising Shopping Consumer 286

Inside Retail

SEPTEMBER 7, 2023

Australia’s social commerce industry is expected to register a 12.2 Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. per cent growth this year reaching a market value of $2.67 billion by 2028. billion by 2028.

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Marketing Social Media Customer Engagement Expansion 264

Inside Retail

FEBRUARY 2, 2025

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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Social Media Beauty and Health Pattern Engagement 130

Inside Retail

OCTOBER 30, 2024

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. The company now boasts more than 450 retail stores and achieved global sales of US$871 million last year.

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