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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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Here’s what retailers need to know about social media use in Apac: Report

Inside Retail

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. So retailers need to realise that social media is not only for the young,” he said.

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ACCC probes consumer concerns, competition in the social-media market

Inside Retail

Australian businesses and consumers are encouraged to share their views on social media services as the Australian Competition and Consumer Commission (ACCC) prepares the sixth interim report in its Digital Platform Services Inquiry. Interested stakeholders are advised to submit their views to the commission by September 9.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation. Influencer marketing is another key tactic behind the brand’s social media success.

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels.

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Why General Pants is looking to stores, social media to grow in 2023

Inside Retail

The post Why General Pants is looking to stores, social media to grow in 2023 appeared first on Inside Retail. “I think a return to some sort of normality would be on the top of my 2023 wish list.” This article was originally published in the 2023 Australian Retail Outlook, powered by KPMG. Download here.

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Amazon targets fraudsters posting fake reviews on social media

Inside Retail

Our teams stop millions of suspicious reviews before they’re ever seen by customers, and this lawsuit goes a step further to uncover perpetrators operating on social media,” said Dharmesh Mehta, Amazon’s VP of selling partner services.

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Covid-19 drives 700% jump in social media shopping in Australia

Inside Retail

The amount Aussies are spending through social media shopping has soared 700% over the past two years, with Gen Z and Millennials leading the way. According to the report, spending on social media shopping in Australia is up 700%, compared to 2019, with 25% of Aussies saying they now use social media for shopping.

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FTC Announces Orders to Address Deceptive Advertising on Social Media and Video Streaming Platforms

Hunton Andrews Kurth

The inquiries reflect a focus by the FTC on the extent of deceptive advertising on social media and video platforms; how the platforms create and monitor ads; and how they help consumers distinguish advertising and other commercial messages from other types of content.

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HoMie launches social media campaign to end youth homelessness

Inside Retail

The post HoMie launches social media campaign to end youth homelessness appeared first on Inside Retail. As part of the campaign, the brand is selling a limited-edition sweatshirt designed by Australian comedian and television personality, and HoMie ambassador, Tommy Little.

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10 Ways to Do Restaurant Design for Social Media

Mindful Design

In the last decade, a new reality gradually became clear: Restaurant designers have to re-evaluate the way they create their interiors, and pay attention to their appeal to social media users. The post 10 Ways to Do Restaurant Design for Social Media appeared first on Mindful Design Consulting.

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Social media assets

Parker Design

A collection of social media assets that highlights Dematic’s commitment to sustainability, diversity and inclusion amongst its workforce. We filled the social media campaign with strong visuals that command attention in the busy online space. Background.

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Investing in Video & Social Media in 2023

Retailing Insight

Ready to improve your social media game next year? Here’s a primer on how to make 2023 your best year when it comes to maximizing your social media engagement. If it’s learning a new social media platform and you feel overwhelmed, break it down into actionable steps. Create a Plan and Work Your Plan.

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How to Use Social Media for Small Business: 6 Simple Tips

Snap Retail

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Plan it Out. Use them wisely! Quality Content.

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How transphobia on social media inspired Bonds’ UnGenderwear Project

Inside Retail

The post How transphobia on social media inspired Bonds’ UnGenderwear Project appeared first on Inside Retail.

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Social media darling no more. On Instagram, which is the brand’s main social platform and was immensely instrumental to its initial success, Glossier’s account has been losing followers constantly since the ‘Outta The Gloss’ debacle in July of 2020. As a result, Glossier’s brand value has taken quite the hit.

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Zara and New Look top social media performance for fashion retailers over Christmas

Retail Times

An analysis of the performance of the major fashion retailers on social media in the run-up to Christmas has shown that Zara and New Look topped the list for more engaging social media posts during December.

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WKD kicks off festive social media campaign

Talking Retail

WKD is launching a Christmas social media campaign to “help people celebrate their friendships and reconnect with mates”. This story continues at WKD kicks off festive social media campaign. Or just read more coverage at Talking Retail.

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11 Ways to Promote Your Trade Show Booth on Social Media 

Trade Show Booth Companies - Trade Group

The post 11 Ways to Promote Your Trade Show Booth on Social Media appeared first on The Trade Group.

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High-Impact Murals for Your Restaurant’s Social Media Wall

Mindful Design

Creating a social media wall with easy-to-apply wallpaper is a perfect solution when considering your artistic options. The post High-Impact Murals for Your Restaurant’s Social Media Wall appeared first on Mindful Design Consulting. Given the impressive selection […].

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Florette joins forces with social media star this winter

Talking Retail

Bagged salad brand Florette is partnering with a social media personality to launch a winter campaign. This story continues at Florette joins forces with social media star this winter. Or just read more coverage at Talking Retail.

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Local retailers advised to make better use of social media as restrictions return

Talking Retail

More than half of customers think that local retailers could make better use of social media, according to a leading insurer. This story continues at Local retailers advised to make better use of social media as restrictions return.

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Snickers supports football sponsorship with social media campaign

Talking Retail

The “Bothlands” campaign features a short film running across social media throughout June. This story continues at Snickers supports football sponsorship with social media campaign. The entry deadline for. Or just read more coverage at Talking Retail.

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6 Reasons Why Marketing Through Social Media is a Must For Every Small Business

Snap Retail

If you are a small business owner, and you still haven’t established a social media presence for your business, what have you been doing? Social media have been taking the world by storm, providing growth opportunities for businesses and individuals that could potentially propel your profits beyond your imagination.

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How social media filters are designed

DesignWeek

But you probably know her best for her work creating augmented reality (AR) social media filters for some of the world’s biggest brands. “Everything is new in AR” The scope of social media filters is considerable – Galinari’s work has so far gained more than 400 million impressions across platforms. .

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Lotus Biscoff set to launch Pancake Day social media campaign

Talking Retail

Lotus Biscoff has announced its first social media led campaign to coincide with Pancake Day. Launching three weeks prior to the feast day (21 February), the campaign aims to encourage consumers to upload their Biscoff-created pancakes to social media with the hashtag #ShowOffWithBiscoff.

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Aldi anything but “crepe” on social media – as it tops supermarket table with nearly 600k pancake day Instagram views

Retail Times

With supermarkets taking to social media to promote their Pancake Day offerings, discounter Aldi emerged as the most engaging, new analysis has shown, with an Instagram recipe reel on caramel protein pancakes chalking up an amazing 247,000 views and nearly 2,700 likes and two of its other pancake-related reels securing nearly 350,000 views between (..)

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Aldi tops supermarket social media performance as practical tips & human-interest angles win through over Christmas

Retail Times

An analysis of the performance of the major supermarkets on social media in the run-up to Christmas has shown those using the platforms to reflect human interest stories, provide practical support or suggest cost-saving ideas resonated most with users.

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Social Media Strategy: A Case of Success

Retailing Insight

Patchett had been slowly growing her social media presence on Facebook but when she saw an online boutique host a Facebook Live, a feature on Facebook that uses a computer or mobile device to broadcast real-time video to Facebook, she knew that she had to give it a try, no matter how challenging it would be. SEO & Social Media.

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What’s The Relationship Between SEO And Social Media Marketing?

Snap Retail

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. Because if you think about it, search and social media both solve the same problem for your target audience: information discovery.

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Jisp partners with Maybe* to help retailers boost social media engagement

Talking Retail

Jisp, the home delivery and click-and-collect app, has partnered with social media management platform Maybe* to “maximise the social support” it provides to retailers. In addition, This story continues at Jisp partners with Maybe* to help retailers boost social media engagement.

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Nisa offers stores help to promote products via social media

Talking Retail

To support retailers with their continued commitment to the Co-op range, a bank of new digital assets has been created and made available for use on social channels during. This story continues at Nisa offers stores help to promote products via social media. Or just read more coverage at Talking Retail.

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New social media data shows John Lewis’ Christmas campaign is British public’s favourite advert

Retail Times

Today, social media management and analytics company Sprout Social released new social media data that found ‘The Beginner’ Christmas advert from John Lewis has received over 21,000 mentions on Twitter, allowing for an enormous 367 million potential impressions.

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IRDC 2021: Social media influencers and your brand…

VMS

Breakout Session: The Social Experience – Influencers’ Role in Creating Popular Retail Engagements. The post IRDC 2021: Social media influencers and your brand… appeared first on Visual Merchandising and Store Design. But how do you leverage these influencers effectively to help share your story?

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“Fed up with being sold to”:  Why influencers are coming under scrutiny

Inside Retail

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Young people shop for products on social media just as much as they do on Google, study finds

Retail Times

Artios’ survey revealed that when looking for new products or services, younger generations (aged 16-24) turn to social media just as often as they do Google.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Knowledge, time and fear preventing 72% of UK independent retailers from being active on social media, Maybe* round table finds

Retail Times

Knowledge, time and fear are the key barriers preventing the 72% of UK independent retailers not active on social media on any given day from using platforms like Instagram and Facebook, even though 66% of consumers spend three hours a day on social media.

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New Social Media Course for Interior Designers Draws Interest

VMS

Among the new CEU course lineup this year was Staying in Front of Customers with Social Media During and After COVID-19 which was presented by Jim Nowakowski. “I A copy of the presentation Staying in Front of Customers with Social Media During and After COVID-19 is available by emailing to bernie@interlinegroup.com.

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Swanky new social media campaign drives consumer awareness of Eldorado

Retail Times

Eldorado Tonic Wine has launched a new social media campaign as it ramps up awareness of the brand and reaches out to new and existing fans.

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Vestal Vodka teases rival brands with social media campaign

Talking Retail

Vestal Vodka has launched a social media campaign to “poke fun” at other rival vodka brands. This story continues at Vestal Vodka teases rival brands with social media campaign. This story continues at Vestal Vodka teases rival brands with social media campaign.

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Westfield hands over shop windows to social media brands that originated as side hustles in 2020 to support SMEs

Retail Times

In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting social media brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens.

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Stop interrupting, start inspiring: 3 social commerce trends on the rise

Inside Retail

Enter the acceleration of social commerce. The role of social media is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. No-one wants their social media experience to be rudely interrupted by boring ads.