How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation.

Covid-19 drives 700% jump in social media shopping in Australia

Inside Retail

The amount Aussies are spending through social media shopping has soared 700% over the past two years, with Gen Z and Millennials leading the way. One-in-seven Aussies make a purchase via social media at least once per month.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

IR: What about social media? The post Petal & Pup marketing lead talks US expansion and social media tactics appeared first on Inside Retail.

IRDC 2021: Social media influencers and your brand…

VMS

Breakout Session: The Social Experience – Influencers’ Role in Creating Popular Retail Engagements. The post IRDC 2021: Social media influencers and your brand… appeared first on Visual Merchandising and Store Design. Events experience influencer IRDC 2021 social media

How to Use Social Media for Small Business: 6 Simple Tips

Snap Retail

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan!

Florette joins forces with social media star this winter

Talking Retail

Bagged salad brand Florette is partnering with a social media personality to launch a winter campaign. This story continues at Florette joins forces with social media star this winter.

Social Media Strategy: A Case of Success

Retailing Insight

SEO & Social Media. Patchett feels social media has provided brands and companies like hers an opportunity to connect to a larger audience. “I The post Social Media Strategy: A Case of Success appeared first on Retailing Insight Magazine.

Jisp partners with Maybe* to help retailers boost social media engagement

Talking Retail

Jisp, the home delivery and click-and-collect app, has partnered with social media management platform Maybe* to “maximise the social support” it provides to retailers. In addition, This story continues at Jisp partners with Maybe* to help retailers boost social media engagement.

7 Tips To Improve Your Store Sales Via Your Website And Social Media

Retail Doc

I remember when a local business group asked me to present for half a day and the focus became social media. Marketing Social Media webdesign facebook Retail Marketing Strategy

6 Reasons Why Marketing Through Social Media is a Must For Every Small Business

Snap Retail

If you are a small business owner, and you still haven’t established a social media presence for your business, what have you been doing? An average person spends approximately 2 hours and 25 minutes on social media every day.

Snickers supports football sponsorship with social media campaign

Talking Retail

The “Bothlands” campaign features a short film running across social media throughout June. This story continues at Snickers supports football sponsorship with social media campaign.

How social media filters are designed

DesignWeek

But you probably know her best for her work creating augmented reality (AR) social media filters for some of the world’s biggest brands. ” The post How social media filters are designed appeared first on Design Week

What’s The Relationship Between SEO And Social Media Marketing?

Snap Retail

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. Social media can help you rank better on SERPs.

Vestal Vodka teases rival brands with social media campaign

Talking Retail

Vestal Vodka has launched a social media campaign to “poke fun” at other rival vodka brands. This story continues at Vestal Vodka teases rival brands with social media campaign.

Swanky new social media campaign drives consumer awareness of Eldorado

Retail Times

Eldorado Tonic Wine has launched a new social media campaign as it ramps up awareness of the brand and reaches out to new and existing fans. Manufacturer news Eldorado

Sex no longer sells at OnlyFans: What does it mean for retail?

Inside Retail

The social media platform added that it will allow creators to post content containing nudity but only if it is consistent with OnlyFans’ policies. But Hill points to now-defunct social networking site Pheed which tried this nine years ago and failed.

Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand.

Want the juicy goss on your customers? It’s time to use social listening

Inside Retail

Bar tracking down where your customers go for coffee and trying to eavesdrop (which we generally don’t recommend), a good way to research your market is by doing some social listening. Social listening is also a highly effective way to gather feedback on your performance.

Knowledge, time and fear preventing 72% of UK independent retailers from being active on social media, Maybe* round table finds

Retail Times

Knowledge, time and fear are the key barriers preventing the 72% of UK independent retailers not active on social media on any given day from using platforms like Instagram and Facebook, even though 66% of consumers spend three hours a day on social media.

Klarna launches experiential consumer activation in Manchester to educate on social media advertising guidelines

Retail Times

Klarna, the leading global banking, payments and shopping service, is launching an experiential activation in the heart of Manchester to raise awareness amongst consumers and inuencers regarding social media advertising guidelines.

Why Social Media Matters to Brands

Retailing Insight

According to an article published in Social Media Today , Toronto-based web design company Branex includes visual storytelling as one its five tips to increase brand awareness and grow business using social media.

Westfield hands over shop windows to social media brands that originated as side hustles in 2020 to support SMEs

Retail Times

In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting social media brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens.

Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

Tim Hill, co-founder and CEO at social analytics platform Social Status, believes the move is a “decent band-aid to a very complex problem” that influencer marketing faces. “We This] relates more broadly to the mother of all challenges for social networks – moderation.

How beauty brands are powering growth on Tiktok

Inside Retail

Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. s Camo CC Cream following its December 2020 debut, other content creators rushed to try out the new release, resulting in conversation across social platforms.

Social media stars enter world’s first food creator house in project devised by plant-based brand, Squeaky Bean

Retail Times

Seven UK social media stars have this week entered the Squeaky House, the world’s first food creator house – a multi-million pound mansion on the Jurassic Coast in Dorset.

Social media marketing tips for the snowy season

Firefly Store Solutions

However, there is one handy tool that can help you out tremendously when it seems like fewer people are out shopping in the snow: Social media. Here are some quick and effective tips for social media marketing during the winter – and beyond.

Analysis: The many faces of social commerce in China

Inside Retail

These tactics also highlight the influence and impact social media has on creating and converting demand. Also common on social media feeds are people sharing the adventurous behavior of shoppers, as push turns to shove in order to get hold of items that fit.

The surprising impact Apple’s latest update has had on Facebook campaigns

Inside Retail

By aggregating our clients’ data across 100 accounts, we have been able to discover the impact to over $2 million worth of media spend in the first two months of the update. However, there are promising signs that marketers can still have a measurable impact using social giants like Facebook.

VIDEO: The marketing secrets behind Pupnaps, The Oodie and Calming Blanket

Inside Retail

Business Marketing Professional Video social media marketingAdelaide friends and dog owners Jye de Zilva and Davie Fogarty joined forces in 2019 to launch their own passion project Pupnaps, a line of calming dog beds designed to reduce anxiety, stress and improve sleep quality in dogs.

How voice is forcing brands to rethink social targeting

Inside Retail

Just a few short months after talk of audio-based platform Clubhouse lit up news feeds across social media, Facebook has taken the plunge into audio, last week announcing a range of new products to challenge the newcomer. Social media is completely dominated by news feeds.

How Vestiaire Collective’s new initiative drives fashion activism

Inside Retail

It’s no secret that in recent years, consumers are now looking to support businesses with social and ethical values, particularly those in the fashion industry.

How is social media helping designers to make a name for themselves? Interview with Alberto Pallaoro

Design Wanted

Young entrepreneur Alberto Pallaoro is using the power of social media to expand his passion for design through various mediums and services. How can you establish yourself as a designer through social media today?

Listen up, here’s how to make Clubhouse work for your brand

Inside Retail

Recently catapulted into the mainstream by Elon Musk, Clubhouse is the latest social network app changing the way we connect with others. The same rules apply as with most other social media platforms: to grow an audience, provide value.

How to Grow Your Instagram Following

Snap Retail

As we all know, SEO and social media are strongly interlinked and the best marketers use this relation to their advantage. Use a social media calendar. This is where a social media calendar can help avoid the mistake thousands of other growing content creators make.

3 foodie brand tips for feeding the TikTok beast

Inside Retail

Business Food & beverage Marketing Professional Sectors Top Stories brand marketing social media Tiktok

Clicks and mortar retail – can social media help the high street?

Barber Design

But even if a shop does have a website or even a Google Business page, a recent survey by PwC suggests that social media could be the new key to increasing retail footfall – as social networks are now the number 1 source of inspiration for purchases.

What 10 Creative Retailers Are Doing Now to Attract Customers Back to Stores

Retail Doc

Retailers in particular are anxious to look for new local store marketing ideas because direct to consumer (DTC) brands are targeting their formerly loyal customers through social channels. Marketing Social Media Attract customers

Search begins for High Street Champions

Talking Retail

Industry News convenience stores high street Local rewards Maybe* Social mediaThe team behind Local Rewards, the service that aims to help retailers recover from the impact of the pandemic, is searching for 3,600 people to become the champions of their local high streets.

How to make LinkedIn work for retail

Inside Retail

To help you make the most of your business’ presence and improve the time and money ROI from managing your socials, here is a list of top LinkedIn tips for retailers: Keep your company page up to date. Business Latest Marketing Professional LinkedIn social media marketing

Mall Hosts TikTok Video-Populated Popup

VMS

The house-style format will highlight trends that emerged on the social media platform and visitors are invited immerse themselves in this virtual world within a physical space. Headlines Latest News Top London mall social media tiktok westfield

How to Expand your Small Business

Snap Retail

With the rise of social media, luckily for us, we get to see them online each day more and more. A very helpful tool to use nowadays is social media. Here are two simple steps: Step 1 : Social Media. Step 1: Use Social Media.

How to Get Started on Instagram: 5 Quick Steps

Snap Retail

Instagram is quickly growing to become one of the most used social platforms worldwide. With over 1 billion users, it trails Facebook closely as the most popular social network.

5 Steps to Boost Sales This Mother’s Day

Snap Retail

Schedule social media and email campaigns ahead of time so you can focus on your customers as the holiday approaches. Consider launching a social media contest to giveaway your favorite Mother’s Day product to a lucky winner.

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