Inside Retail

AUGUST 27, 2023

By personalising your campaigns, automating your follow-up, and communicating to customers in the post-sale stages, you’re building a two-way relationship with your customers. There are plenty of ways you can optimise your customer engagement this BFCM. Get in front of your customers (or in their pocket).

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Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

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Engagement Customer Engagement Social Media Strategy 130

Inside Retail

OCTOBER 5, 2021

Talkdesk Research found that 81 per cent of retailers currently hold agents accountable to KPIs that include new revenue generated, but within five years, nearly nine in 10 say that agent KPIs will include agent influence on future relationship growth with a customer.

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Social Media Customer Engagement Engagement Management 246

Retail Focus

JUNE 16, 2023

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty. It has designed popup stores with Instagram-worthy moments in mind.

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Retail Focus

NOVEMBER 22, 2023

Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period.

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Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

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Inside Retail

JANUARY 2, 2024

You can also spur customers to share their experiences with your brand and shopping experience on social media, perhaps incentivising such posts with a coupon that can be put towards future purchases. Develop automated email campaigns triggered by specific customer actions, like browsing a product without purchasing.

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Strategy Marketing Social Media Engagement 130

Inside Retail

JULY 11, 2023

Now, by adding a larger focus on social media into the mix, Rive Gauche is reaching a new audience. “We We are attracting a much younger crowd now, it used to be only the over 35 demographic, but now we are getting more traction on social media, so it’s great that we are connecting to a much broader audience,” she enthused.

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RetailMinded

SEPTEMBER 19, 2022

Steph Bechard, Retail Social Media Strategist, Crystal Media. Sessions on the agenda include: Mysteries Unveiled: Lessons in Marketing, Customer Engagement & How to Win More Sales. How Independent Retailers are Driving Sales & Profits with Social Media.

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Social Media Flow Customer Engagement Engagement 98

Inside Retail

NOVEMBER 24, 2021

Taking customer-first to the next level. This level of customer engagement is standard for LSKD, which takes the phrase customer-first to a whole other level. Earlier this year, the brand started a closed group for its customers on Facebook, and it already has over 38,000 members.

Social Media 130

Social Media Engagement Customer Engagement Marketing 130

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My We will also invest in targeted marketing campaigns, leveraging digital platforms and social media to engage with the region’s tech-savvy population,” he noted.

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Inside Retail

JUNE 5, 2023

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I

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Social Media Shopping Form Promotion 130

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget). The next battleground is retail media.

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Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Efficiency redefined.

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Inside Retail

APRIL 23, 2023

NFTs, on the other hand, provide a unique and verifiable way to represent loyalty program rewards and incentives, making them more difficult to duplicate and enabling businesses to offer one-of-a-kind rewards to their customers. They can then redeem their tokens for discounts, free products, or other perks.

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Gifts Engagement Social Media Art 130

Retail Bound

APRIL 2, 2024

By delivering exceptional customer service, you can foster customer loyalty and encourage repeat purchases, leading to long-term success on Amazon. Utilize social media and other marketing strategies While Amazon is a powerful platform for selling products, it’s essential not to rely solely on it for marketing your product.

Social Media 40

Social Media Advertising Strategy Customer Engagement 40

Retail Focus

NOVEMBER 7, 2023

A survey by IBM and the National Retail Federation reveals that around 56% of Gen Z global shoppers visit physical stores for the sake of a “fun” experience, which includes capturing set designs for social media sharing. Personalized recommendations and interactive displays enhance customer engagement.

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Engagement Customer Engagement Layout Display 147

Inside Retail

APRIL 27, 2022

This suggests that retailers should be offering more inspiration and product discovery opportunities across multiple channels in order to catch the increased volume of customer engagement. Direct brand shoppers are more likely to fall into a younger age group, many of whom are discovering their desired products via social media.

Social Media 130

Social Media Engagement Consumer Shopping 130

Inside Retail

MAY 19, 2023

Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. Consumer engagement Walker sees the ‘equipment room’ concept in the store as another interesting aspect that deserves attention. This changes the classic retail model of purchasing and reselling.

Sporting Goods 130

Sporting Goods Marketing Social Media Engagement 130

VMS

NOVEMBER 10, 2021

It can be further defined as the impact of every customer interaction from the welcome mat at the front entrance, and the character of the in-store sales associates, to website navigation and content on social media. Is there a business that wouldn’t benefit from an enhanced customer experience?

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Social Media Customer Engagement Visual Merchandising Engagement 92

VMS

NOVEMBER 10, 2021

It can be further defined as the impact of every customer interaction from the welcome mat at the front entrance, and the character of the in-store sales associates, to website navigation and content on social media. Is there a business that wouldn’t benefit from an enhanced customer experience?

Social Media 88

Social Media Customer Engagement Visual Merchandising Engagement 88

Retail Bound

NOVEMBER 7, 2023

Do they report to your head of marketing or do they report directly to your CEO/executive leaders? This can help you realize how to allocate the funds to support PR efforts.

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Social Media Promotion Customer Engagement Advertising 52

Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world.

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Social Media Fashion Strategy Engagement 231

Creative Displays Now

MARCH 4, 2024

Digital marketing: Online marketing can use organic or paid ads to reach your target audience through multiple online platforms like emails, texts and social media posts. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

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Retail Marketing Strategy Marketing Social Media 52

Inside Retail

JUNE 22, 2023

While it can depend on the role, some fundamental attributes are essential when working with customers. Empathy In a post-pandemic world of increasing automation, artificial intelligence and self-service, the way customers engage with organisations is also changing.

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Social Media Engagement Customer Engagement Management 130

RetailMinded

JANUARY 10, 2024

From a texting perspective, it almost forces you to keep things clear and concise – a winning duo when it comes to customer communication. Thanks to Sellfy, businesses of all sizes are easily creating additional revenue streams through Sellfy websites that allow you to sell products via website or even social media.

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Social Media Strategy Engagement Jewelry 86

RetailMinded

JULY 29, 2023

To effectively captivate customers, businesses should consider integrating interactive features into their stores, such as virtual or augmented reality displays. These elements play a crucial role in sustaining customer engagement and interest. Indie retailers should track key metrics to get insights into their level of success.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

To effectively captivate customers, businesses should consider integrating interactive features into their stores, such as virtual or augmented reality displays. These elements play a crucial role in sustaining customer engagement and interest. Indie retailers should track key metrics to get insights into their level of success.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

JULY 12, 2021

For example, you may want to verify a customer’s identity if they log in with a new device or place an order above a certain value. Using social media logins is one way to avoid your customers’ needing to remember another email/password combo, in turn making your service easier and more appealing.

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Social Media Perspective Customer Engagement Art 147

Inside Retail

JUNE 5, 2023

He pointed out that the team has incorporated several engaging, digital touchpoints in the SSS flagship Raffles City store, like the 3D foot scanner and LED plinths with levitating shoes on display, to create a retail experience that excites shoppers. “We

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Expansion Engagement Social Media Consumer 130

RetailMinded

APRIL 5, 2024

Social media platforms and online marketing can be effective tools in showcasing your range of metal bands for the Apple Watch. High-quality images that highlight the elegance and detail of your stainless steel watch band designs can attract potential customers.

Accessories 52

Accessories Accessories Curate Fashion 52

Parcel Pending

MAY 3, 2023

Here are five retail trends to keep in mind to ensure your business can fulfill customer needs and stand apart from the competition in 2023. 2 Mobile-first cohorts like Zoomers (Gen Z) are a key group influencing consumer trends as they relate to the direction of social commerce and the omnichannel retail equation.

Social Media 52

Social Media Consumer Shopping Marketing 52

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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Inside Retail

AUGUST 17, 2021

“This provides the framework for choosing the tech that provides them with the capabilities, data and insights, helping them enhance their products and services to keep customers engaged and excited about what they are doing.”. These become assets in your digital wardrobe and used as content for social media.

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Fashion Customer Engagement Beauty and Health Engagement 130

Trade Show Booth Companies - Trade Group

AUGUST 28, 2023

At trade shows, you can Get exposure to new markets Showcase innovations and products Directly interact with potential customers Analyze the competition’s offerings Exhibiting at automotive trade shows can significantly contribute to business success by facilitating brand exposure, customer engagement, and competitive analysis.

Social Media 52

Social Media Customer Retention Engagement Strategy 52

Retail Focus

DECEMBER 12, 2023

Assessing the ROI of Christmas windows requires assessing not only immediate sales but also factors such as brand recall, social media engagement, and customer loyalty. Measuring the Return on Investment (ROI) Retailers are not only focused on the bottom line, but also on the aesthetic impact.

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