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The impact of gamification on retail customer engagement

Inside Retail

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Gaming can help marketers: Collect valuable customer data. Increase customer engagement. Consumers want to be entertained. Enhance brand awareness and reputation.

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How retailers are wasting technology at the cost of customer engagement

Inside Retail

Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors. In reality, he says, the reverse is usually true. “If

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How TikTok’s demographic shift could reshape Australian retail spaces

Inside Retail

Australia’s TikTok landscape is undergoing a demographic transformation with implications extending far beyond social media into commercial property markets. What makes this demographic shift particularly significant for Australian commercial property is the engagement intensity. million active users spending 1.5

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Lessons in retail tech from Sephora that companies can steal

Inside Retail

Its not just selling makeup and skincare; its using marketing technology to build relationships and make customers feel special. For Australian retailers looking to boost customer engagement and drive sales, Sephora’s approach offers some valuable lessons. Encourage customer interaction and engagement.

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Australia’s social commerce market tipped to top $2.67 billion this year

Inside Retail

Australia’s social commerce industry is expected to register a 12.2 Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. The post Australia’s social commerce market tipped to top $2.67 billion by 2028.

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Five retail leaders discuss how to deliver value in a spending slump

Inside Retail

How has customer behaviour changed? We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. Is social media the answer?

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Digital trends, AI, TikTok: Here’s what Aussie retailers can learn from Europe

Inside Retail

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery.