Inside Retail

JUNE 10, 2024

The Canadian yoga wear maker, which relies largely on targeted marketing, reported a 45 per cent growth in China, its second-largest globally, in the first quarter, countering a slackening demand in the United States where sales grow just 2 per cent.

Target Market 246

Target Market Hobbies Apparel Social Media 246

Inside Retail

SEPTEMBER 26, 2022

Focusing on the physical and mental benefits of being outdoors, while changing up the brand messaging to be more fun and lighthearted, has made the business more approachable to its target market: the millennial outdoor enthusiast. We’ve realised it’s important to cut through and drive home our repositioning,” Barrett said.

Outdoor 245

Outdoor Advertising Social Media Expansion 245

Retailing Insight

NOVEMBER 10, 2022

Ready to improve your social media game next year? Here’s a primer on how to make 2023 your best year when it comes to maximizing your social media engagement. For any business or marketing plan to work, you want to have a plan in place. Video is no longer a nice to have in your social media posts.

Social Media 52

Social Media Engagement Planning Marketing 52

Inside Retail

SEPTEMBER 15, 2021

Similarly, don’t wait to be publicly shamed on social media for your lack of inclusivity. A surprising number of brands fall short when it comes to considering the customer experience their target market enjoys from them. Be proactive and show leadership in your industry. How inclusive is your customer experience?

Advertising 246

Advertising Social Media Target Market Marketing 246

Inside Retail

FEBRUARY 20, 2024

Embracing omnichannel commerce ensures that your customers can transition effortlessly between various touchpoints, whether it’s your website, social media channels, mobile app, or brick-and-mortar store. 1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. It appears retail has left behind the Baby Boomer generation along with its disposable income and brand loyalty.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

NOVEMBER 13, 2022

Entering new markets is an excellent way for an app to gain visibility and increase its user base. This part of the guide offers the three major steps to launching an app in a new target market: translation, localisation and internationalisation. . Effective for reaching target markets.

Target Market 130

Target Market Social Media Strategy Marketing 130

Inside Retail

OCTOBER 9, 2024

Social frenzy Bubble has amassed over 2.7 million followers on TikTok since launching in 2020 and is poised to surpass nine figures in annual revenue this year, thanks to its steadfast target market of tweens and teens. By stocking Bubble locally, Priceline will be hoping to drive younger shoppers into its stores.

Marketing 130

Marketing Target Market Social Media Strategy 130

Inside Retail

AUGUST 22, 2024

Marketing and branding opportunities Brands that leverage the Olympics and create targeted marketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement. This led to a 12 per cent increase in sales and a 25 per cent rise in social media engagement.

Unity 260

Unity Engagement Social Media Apparel 260

Inside Retail

MARCH 17, 2025

As e-commerce, smartphones and social media have become a bigger part of consumers everyday lives, retailers have embraced solutions and technology to provide a seamless shopping experience for consumers across all channels, from in-store to mobile to online. This is critical to achieving real-time visibility.

Social Media 165

Social Media Target Market Tailored Shopping 165

Inside Retail

APRIL 28, 2021

It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. The huge number of smaller scale influencers involved in the programme means that on any given day, social media will be overrun with glowing reviews of Shein’s fashion.

Fashion 162

Fashion Social Media Target Market Consumer 162

Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My By analysing market research, consumer surveys, and sales data, they can identify patterns, preferences, and emerging trends.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

JULY 21, 2021

As a broadcaster or content producer, podcasting has many advantages over YouTube and other types of social media because there’s no need for a camera, makeup, lighting equipment, video editing skills or even to show your face. “I think it comes down to the fact that podcasts are easily accessible and mostly free,” Lee said. “As

Social Media 246

Social Media Light Target Market Marketing 246

Inside Retail

SEPTEMBER 15, 2021

British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia.

Social Media 246

Social Media Shopping Target Market Other 246

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencers have large, devoted followings on social media and can easily get the word out about new products and endorse them. Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok. Here’s some hot tips on how to collaborate with influencers. What is an influencer?

Marketing 94

Marketing Social Media Engagement Target Market 94

Inside Retail

MARCH 27, 2024

“Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

NOVEMBER 14, 2022

“It’s still a young market, compared to other hubs like Hong Kong, Singapore, Bangkok and Tokyo, which have been around for longer, there is still a long way to go for Macau. So we work a lot on social media, making sure we have Instagram-able moments and so on. So there is a lot of potential for the future,” he stated.

Social Media 130

Social Media Shopping Target Market Perspective 130

Inside Retail

OCTOBER 1, 2024

Melissa Minkow, a director of the retail strategy at CI&T, noted that shoppers have become much more familiar with overseas brands due to the nature of social media and content consumption today. We as humans buy with emotion first and justify with logic later.”

Social Media 130

Social Media Apparel Fashion Consumer 130

Inside Retail

OCTOBER 17, 2022

Yusof is no different in this area, and her brands are always using social media heavily. We have like a list of 200 social media influencers that we actually work with. Brands like Lilit are really celebrated on social media, because we have a 10 size pack. Instagram, Tik Tok, we have to be there.

Fashion 130

Fashion Social Media Gifts Promotion 130

Inside Retail

MARCH 12, 2024

Delivering orders to customers within three days is pivotal for the business to reach its target market of women who work in corporate environments and require mainstay basics to interchange as part of a staple wardrobe. Currently, the business strategy is social-first, which guides how the brand initially engages with customers.

Social Media 130

Social Media Tailored Pattern Fashion 130

Inside Retail

AUGUST 26, 2024

Although 60 per cent of Australians discovered a new brand through social media and online, 56 per cent are uncomfortable making purchases through these platforms and trust in social media is ranked lower than other industries,” Gray, the founder of I Got You consultancy, told Inside Retail.

Social Media 113

Social Media Strategy Concept Form 113

RetailMinded

JULY 9, 2021

You can partner with other businesses just to target your brand name to gain traction among your target market. Leverage Social Media. Social media platforms are consumer-centric networks that you can tap into to find ideal merchants for your business. Consider Partnerships.

Strategy 98

Strategy Marketing Social Media Advertising 98

Snap Retail

APRIL 20, 2021

Take Advantage of Social Media. Another effective marketing that you can use in your arsenal is social media. You can integrate various social media tools into your marketing strategy. Doing so can help expand your market and or specifically address customer service issues.

Social Media 81

Social Media Target Market Planning Promotion 81

Inside Retail

AUGUST 6, 2024

By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences. Building brand communities through social media, customer clubs, and events strengthens these bonds. It motivates curiosity and exploration.

Shopping 130

Shopping Outdoor Target Market Engagement 130

RetailMinded

JULY 8, 2021

To fully measure how vital digital marketing is for your retail business, this article will provide you with different reasons. Most companies will develop stronger relationships with their customers, broaden their target market, and play more competitively in a market full of solid players with the help of digital marketing. .

Marketing 106

Marketing Social Media Strategy Customer Retention 106

Inside Retail

MAY 1, 2023

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Younger consumers in particular, who will eventually become the majority market as they mature and grow in earning capacity, require a particularly individualised “white glove” service.

Tailored 130

Tailored Social Media Target Market Marketing 130

Inside Retail

FEBRUARY 24, 2022

Larger brands may not be able to justify going after a smaller target market or a niche, Benson argued, and said that there were opportunities all over beauty for smaller players to exploit. Representation within beauty is a huge talking point, and a point of friction within the market,” Benson said.

Beauty and Health 130

Beauty and Health Social Media Target Market Marketing 130

Inside Retail

MARCH 27, 2024

Lim believes that this will involve implementing targeted marketing initiatives, leveraging social media platforms, and forming strategic partnerships to enhance visibility and brand recognition. parallel, our strategy includes fostering a robust brand presence,” he elaborated.

Expansion 130

Expansion Social Media Target Market Form 130

Inside Retail

AUGUST 31, 2023

According to him, the brand was attracted to the city’s vibe, and that was more of a pulling factor than just trying to break into a new market. Jordan emphasised that the brand will continue to serve the skateboarding marketplace, but said there is also room to scour the archives and reissue some classic collections. “If

Balance 130

Balance Fashion Social Media Target Market 130

Inside Retail

JUNE 27, 2022

Singh also noted that Sugar’s target market likes to experiment and explore products from different brands to evaluate the best suited ones for their needs and requirements. These measures have helped them determine general trends and even developed targeted marketing strategies and sales activities.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

OCTOBER 5, 2022

At the same time, Pilgrim listens closely to what the local market wants. These days with social media, we can have a continuous dialogue with our consumers. As a brand, Pilgrim is trying to bridge the gap and bring a level of authenticity to its products for this target market.” . Looking to expand.

Beauty and Health 130

Beauty and Health Social Media Consumer Marketing 130

Creative Displays Now

APRIL 4, 2023

Understand Your Target Market When deciding on a design for your CPG retail displays, it is helpful to break down your target audience and conduct research about their shopping habits and in-store behavior. Explore questions like: What does my target customer value? Create a design with your ideal customer in mind.

Display 90

Display Target Market Color Advertising 90

RetailMinded

AUGUST 31, 2022

However, despite the obvious nature of social media advertising, it can be very difficult to focus on a specific target market. An email marketing campaign allows you to provide comprehensive information about your product to one or more niches that your research has identified.

Advertising 98

Advertising Social Media Circulation Promotion 98

Retail Times

APRIL 6, 2021

As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and social media is now much more than a social platform — it is part of a retail experience. Data protection and fraud prevention.

Shopping 104

Shopping Consumer Social Media Strategy 104

Retail Bound

OCTOBER 8, 2024

Starting a business can be challenging, especially in today’s fast-paced and competitive market. With the rise of technology and social media, it seems like everyone is starting their own business and attempting to make it big. This will help you tailor your products and marketing strategies to better appeal to them.

Marketing 52

Marketing Target Market Social Media Strategy 52

Retail Bound

DECEMBER 19, 2023

These include traditional retail channels, social media platforms, and e-commerce websites. Social media platforms, on the other hand, allow for targeted marketing to specific demographics and can be cost-effective for smaller businesses. Each of these options has its own set of advantages and disadvantages.

Social Media 52

Social Media Target Market Advertising Marketing 52

Retailing Insight

MAY 2, 2024

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

Marketing 52

Marketing Social Media Advertising Outdoor 52