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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Woolworths, Petbarn forced to suspend pet insurance after Asic probe

Inside Retail

It cited “deficiencies in the target market determinations (TMD) for the products” adding that it had conducted a “risk-based and targeted review” of insurance TMDs. Asic was concerned that the insurers failed to appropriately define the target market for these products using objective and tangible parameters.”

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Shopping centre industry alarmed by merger reforms

Inside Retail

The SCCA believes such a requirement goes beyond the original intent to target market concentration and will unnecessarily capture other markets. There is also a lack of clarity as to how the ACCC notification process would operate or the factors that will be considered, the council added.

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NT retailer forced to stop offering credit to First Nations customers

Inside Retail

Given the nature of its business, the retailer must comply with the design and distribution obligations, which require firms to design financial products that meet the needs of consumers in an identified target market. “Protecting First Nations consumers from harm and misconduct remains a priority,” it stressed.

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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

Brands that embrace these regulations and position themselves as reliable and responsible gain a competitive edge in the market. Targeted Marketing and Brand Loyalty Programs Personalised marketing campaigns and loyalty programs are becoming increasingly important for vape juice brands.

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Asic orders Urban Rampage stores to end Centrepay credit arrangements

Inside Retail

Asic said the credit arrangements are not suitable for consumers in the target market as they are inconsistent with their financial situation, putting them at risk of financial hardship. Coral Coast targeted First Nations consumers who received Centrelink payments.

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How teen sensation Bubble Skincare is bursting  into the Australian market

Inside Retail

million followers on TikTok since launching in 2020 and is poised to surpass nine figures in annual revenue this year, thanks to its steadfast target market of tweens and teens. Social frenzy Bubble has amassed over 2.7 By stocking Bubble locally, Priceline will be hoping to drive younger shoppers into its stores.

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