Unilever’s restructure reflects the challenges of engaging with COVID-concerned consumers, says GlobalData
Retail Times
JANUARY 25, 2022
New product launches and specialized products will likely see less consumer engagement, and sales will ultimately slow. Following the announcement that Unilever will cut 1,500 management jobs; Ramsey Baghdadi, consumer analyst at GlobalData, a leading data and analytics company, offers his view: “Although COVID-19 restrictions have been alleviated in many countries, 45%* of consumers are still concerned about the pandemic when visiting shops, according to a survey by GlobalData.
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