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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Curated Makers Market look to host Manchester’s newest showcase of Independent and Creative Businesses

Retail Focus

Curated Makers hosted their first Curated Makers Market on the 19th and 20th of March, showcasing eleven independent local businesses and their handmade products to the shoppers of Trinity Leeds. Curated Makers are now determined to expand their market portfolio and be able to provide cities with more destinations for shopping small.

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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. This isn’t just about selling products; it’s about creating a brand that people genuinely want to engage with. Independent retailers must meticulously curate this identity to carve a niche in the competitive market.

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Landscape’s “optimistic” rebrand of COVID testing and vaccine start-up Curative

Design Week

Meanwhile the shift to lowercase hopes to convey a “warmer and more approachable dimension to the organisation’s community engagement efforts”, says Weiss. San Francisco-based design studio Landscape has rebranded Curative with an ambition to position the U.S Food and Drug Association (FDA).

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Sónar+D 2023: a journey into the future of creativity with the event curator Antònia Folguera

Design Wanted

At Sónar+D, you might encounter an influential thinker engaged in a talk about the impact of AI on the creative industry; nearby, others are presenting their […] The post Sónar+D 2023: a journey into the future of creativity with the event curator Antònia Folguera appeared first on DesignWanted.

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The brands that have consumers buying jewellery brands

Inside Retail

The By Charlotte’s brand is renowned for creating and curating collections that compliment its existing pieces so consumers can thoughtfully collect over time. The founder sees her personal jewellery collection as a curation of keepsakes symbolising her most precious memories which heavily informs her design process. “To

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How social commerce platform Smthgood is reinventing eco-fashion in Asia

Inside Retail

Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. We want to advocate ethical consumerism differently through a discovery led, gamified user journey on our mobile app,” he noted.

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