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Declining returns push brands to diversify advertising channels

Inside Retail

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. Brands seeking to break away from the Google-Meta duopoly in the digital advertising market need to be agile and adaptable to match today’s digital landscape.

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Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Peeling back more layers, one reason for Meta’s strong performance, in particular, is that most brands analysed on the platform were getting the advertising basics right. . I’ll have the extra pad see ew , thanks.

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How retailers are getting more out of TikTok advertising

Inside Retail

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

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Lendlease takes in-mall digital advertising in house

Inside Retail

Property group Lendlease has taken the management of small-format digital advertising displayed in its shopping malls and urban retail precincts in house, rather than contracting the task out to advertising agencies. The post Lendlease takes in-mall digital advertising in house appeared first on Inside Retail.

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How to include disability in your advertising – without getting cancelled

Inside Retail

The inclusion of disabled talent in advertising is no longer considered simply a socially responsible thing that can boost a brand’s feel-good factor periodically. Unfortunately it happens even though brands had nothing but the best of intentions by trying to include disability in their advertising. So I would like to help.

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TGA fines JSHealth for ‘unlawful advertising’

Inside Retail

The TGA says the brand’s advertising included claims such as its ability to treat serious health conditions like cancer and Alzheimer’s, without obtaining prior permission from the regulator. . The post TGA fines JSHealth for ‘unlawful advertising’ appeared first on Inside Retail. It is sold in 408 stores nationwide.

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What Bill Clinton’s doughnut hole can teach us about advertising

Inside Retail

But talking like that weird dinner party berk is how advertising seems to talk these days. A great example of using common words to say uncommon things isn’t from advertising, but politics. If copywriting is a conversation with the consumer, would you like to sit next to advertising at dinner? And you’d be right.

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5 Must-Have Products to Advertise Your Business for 2022

RetailMinded

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Rising digital advertising costs are motivating retailers to build brand

Inside Retail

The Australian digital advertising industry grew by a record 24.2 The post Rising digital advertising costs are motivating retailers to build brand appeared first on Inside Retail. By now, we’ve all heard about the rapid growth of online shopping during the Covid-19 pandemic. per cent in FY21 to reach $11.4

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FTC Announces Orders to Address Deceptive Advertising on Social Media and Video Streaming Platforms

Hunton Andrews Kurth

The inquiries reflect a focus by the FTC on the extent of deceptive advertising on social media and video platforms; how the platforms create and monitor ads; and how they help consumers distinguish advertising and other commercial messages from other types of content.

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Retailers Must Be Careful With Private Label Credit Card Advertising

Hunton Andrews Kurth

The FTC unanimously approved a consent order this week requiring Credit Karma, LLC to pay $3 million dollars for allegedly advertising to consumers that they were “pre-approved” for credit card offers, when in reality, the customers were not pre-approved, and in fact, were frequently rejected.

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10 Creative Shopping Mall Advertising Ideas For Your Next Campaign

Contra

Shopping malls are a great place to advertise products, services and business because of the foot traffic they receive on a daily basis. There are some great places and different ways to advertise all around the mall from the car park to the escalator. Here are 10 creative advertising ideas for your next campaign.

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Outdoor Advertising Terms Explained

Contra

What Is Outdoor Advertising? Outdoor advertising, also known as outdoor media, means any ad campaign that publicises your business’s products and services and is done outdoors. Now that we have cleared the main term, several other specific outdoor advertising terms can seem confusing or complicated. Campaign Advertising.

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‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

Inside Retail

It is not enough for companies to just stop placing paid advertising; people and their time are the currency of these channels and we do not want our content to be used by hidden algorithms designed to hold people captive on a channel. IR: Do you plan to increase your paid advertising on other channels?

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Children’s Advertising Rules Apply in the Metaverse Too, CARU Says.

Hunton Andrews Kurth

CARU, the Children’s Advertising Review Unit of BBB National programs, issued a compliance warning last week reminding industry that the self-regulating body on children’s advertising and privacy intends to enforce its advertising guidelines in the metaverse, just like in the real world.

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Kikkoman unveils autumn advertising plans

Talking Retail

This story continues at Kikkoman unveils autumn advertising plans. The “Cook it up with Kikkoman” campaign will kick-off from 18 October and will include a TV advert and video-on-demand content aimed at a younger, more affluent audience, encouraging them to “try Kikkoman in everyday. Or just read more coverage at Talking Retail.

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The Decline of Main Street & Empty Store Advertising

Contra

Whether or not these places change their usage or remain empty, one excellent way to make the most of this shift in main street habits is to invest into empty building advertising. This unique marketing ploy got a lot of media coverage and is a great example of empty office advertising.

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Fibre One unveils advertising campaign

Talking Retail

advertising campaign. This story continues at Fibre One unveils advertising campaign. Snack bar brand Fibre One is launching a £3.5m The “Crave Club” campaign is running across TV and video-on-demand platforms, supported by a social media strategy including influencer activity. The campaign is expected to reach four million new.

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The Ultimate List of Transit Advertising Stats & Facts 2022

Contra

Transit Advertising refers to advertisements and marketing campaigns that may appear on trains, trams, taxis, buses, planes and other vehicles. With the rise of the internet and digital marketing, you could be forgiven for thinking that the impact of Transit Advertising was in decline. Transit Advertising & the Environment.

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CARU Recommends Companies Modify Advertising that Perpetuates Gender and Cultural Stereotyping

Hunton Andrews Kurth

The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. Advertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.”

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Brixton Brewery unveils first out-of-home advertising campaign

Talking Retail

Craft beer brand Brixton Brewery has launched its first out-of-home advertising campaign. This story continues at Brixton Brewery unveils first out-of-home advertising campaign. Each advert features QR codes and direct links which, once. Each advert features QR codes and direct links which, once.

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OOH Advertising Trends in 2021 And Beyond

Contra

2020 greatly disrupted outdoor advertising, however, OOH has shown tremendous progress since then. So, how have these unique circumstances shaped OOH advertising trends in 2021? This tech-driven smart advertisement will provide information key to out of home adverts to ensure that the target audience will interact with it.

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9 Best Transit Wrap Advertising Examples

Contra

Need more reasons to opt for a transit wrap advertising campaign? We have a whole page on why you should choose transit advertising to reach your target audience. Transit Advertising Examples. The post 9 Best Transit Wrap Advertising Examples appeared first on Contra Vision. Cadbury Double Decker Bus.

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FTC Extends Public Comment Period on Advertising to Kids in Digital Media

Hunton Andrews Kurth

On August 23, 2022, the Federal Trade Commission announced it is seeking additional public comment on “how children are affected by digital advertising and marketing messages that may blur the line between ads and entertainment” in conjunction with its “Protecting Kids from Stealth Advertising in Digital Media” event on October 19, 2022.

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What Is Out Of Home Advertising – OOH Explained

Contra

Thanks to tech advances combined with the traditional benefits of real-world ads, OOH is even more powerful and a cornerstone of any marketing and advertising campaign. So what do you need to know about out of home advertising? What Is OOH Advertising . Why Is Out Of Home Advertising Important . We’ll cover it all here.

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“Unkind and inconsiderate”: Why brands are leaving Twitter in droves

Inside Retail

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. But it isn’t only what Musk has actively done that is damaging Twitter’s perception as a ‘safe’ place for advertisers: it’s what his ownership represents.

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Funkin Cocktails serves up £1.2m advertising campaign

Retail Times

Funkin Cocktails (www.funkincocktails.co.uk), the UK’s leading cocktail brand which makes great tasting cocktails available to all, whenever and wherever they are, is launching its festive advertising campaign, the biggest advertising investment the brand has made in its 22-year history.

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Nomadic Dairy targets commuters with latest advertising campaign

Talking Retail

Nomadic Dairy is launching an out-of-home advertising campaign across tube and train stations across London. This story continues at Nomadic Dairy targets commuters with latest advertising campaign. The brand said. The brand said. Or just read more coverage at Talking Retail.

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Campaigners condemn delay in bans on ‘junk food’ advertising

Talking Retail

Health professionals have condemned the government’s decision to delay a pre-9pm ban on ‘junk food’ advertising on television and online. Katharine Jenner, director of the Obesity Health Alliance, said: “Delaying junk food advertising restrictions is a. Or just read more coverage at Talking Retail.

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Government launches E10 advertising campaign 

Talking Retail

The government had launched a national advertising campaign ahead of the rollout of greener E10 fuel. This story continues at Government launches E10 advertising campaign . This story continues at Government launches E10 advertising campaign . The campaign, which aims to raise awareness of the fuel, will begin in mid-June.

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Children’s Advertising Review Unit Issues Revised Guidelines for Advertising to Children

Hunton Andrews Kurth

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. CARU’s Guidelines, which previously covered advertisements addressed to children ages 12 and under, now will cover children ages 13 and under.

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Tyrrells spending more than £1m on Christmas advertising campaign

Talking Retail

on a Christmas advertising campaign featuring classic Pathé film footage. Tyrrells’ owner, KP Snacks, says the advertising campaign aims to. This story continues at Tyrrells spending more than £1m on Christmas advertising campaign. This story continues at Tyrrells spending more than £1m on Christmas advertising campaign.

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Weetabix supports back-to-school season with £2m advertising campaign

Talking Retail

Weetabix is kicking off an advertising campaign to “inspire kids and adults to enjoy the best possible start to the day as they head back to school and work”. Gareth Turner, This story continues at Weetabix supports back-to-school season with £2m advertising campaign. Or just read more coverage at Talking Retail.

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Schweppes invests millions in summer advertising

Talking Retail

The campaign will be run on television, video-on-demand, out-of-home advertising, social media and at festivals and events. This story continues at Schweppes invests millions in summer advertising. Or just read more coverage at Talking Retail.

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OOH Advertising Popularity Increasing With More Traffic on UK Roads

Contra

How has this impacted OOH advertising ? This surge in road users means that many popular OOH advertising methods such as billboards and wrap advertising on buildings, bridges, bus shelters and vehicles will be getting more eyeballs on them than ever before. OOH Advertising Trends 2021 - Contra Vision Infogram.

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Jam Shed launches summer advertising campaign

Talking Retail

Short animations will also run on YouTube, as well as in Facebook sponsored advertisements. This story continues at Jam Shed launches summer advertising campaign. The campaign includes large-format displays, digital roadside screens and adverts on the sides of buses. Or just read more coverage at Talking Retail.

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Planned bans for alcohol advertising are overdone, says trade group

Talking Retail

A trade group of alcohol producers has criticised Scottish proposals to restrict advertising as “entirely disproportionate”. This story continues at Planned bans for alcohol advertising are overdone, says trade group. The Scottish government’s consultation on restricting alcohol. Or just read more coverage at Talking Retail.

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“Fed up with being sold to”:  Why influencers are coming under scrutiny

Inside Retail

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. But] It’s important for consumers to have healthy scepticism about all advertising, particularly from influencers.” It follows the ACCC’s crackdown on greenwashing in October 2022.

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Eat Natural launches major summer advertising campaign

Talking Retail

Snack bar maker Eat Natural is launching its first-ever multi-media advertising campaign this month. This story continues at Eat Natural launches major summer advertising campaign. The promotion, with the tagline “Feel the Nature”, comes as the healthier snacks category has experienced 9% annual growth.

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Mr Porky kicks off advertising campaign

Talking Retail

Pork scratching brand Mr Porky is launching an advertising campaign to “engage lapsed consumers”. This story continues at Mr Porky kicks off advertising campaign. The Midlands campaign is running across out-of-home, radio, digital and social media platforms. Or just read more coverage at Talking Retail.

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Advertising relaxation for low-alcohol drinks welcomed

Talking Retail

Alcohol responsibility body the Portman group has welcomed a relaxation in advertising regulations for low-alcohol drinks. The relaxation in rules by the Advertising Standards Authority and the Committee of Advertising Practice (CAP) means low-alcohol drinks can now market themselves as beneficial.

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Stop interrupting, start inspiring: 3 social commerce trends on the rise

Inside Retail

Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Mass media and advertising can still play a role to inspire larger audiences, but brands need to also manage the micro interactions to create more personalised experiences that feel more authentic and engaging.

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Zoom Cocktail Hour with Frazer Locke, senior advertising executive, Amazon

Retail Insider

Retail Insider, in partnership with novomind , held its latest ‘Zoom Cocktail Hour’ with Frazer Locke, senior Advertising executive at Amazon, who gave an overview of the company’s exciting advertising business that is becoming an increasingly important part of the organisation.