TGA fines JSHealth for ‘unlawful advertising’

Inside Retail

The TGA says the brand’s advertising included claims such as its ability to treat serious health conditions like cancer and Alzheimer’s, without obtaining prior permission from the regulator. . The post TGA fines JSHealth for ‘unlawful advertising’ appeared first on Inside Retail.

How to include disability in your advertising – without getting cancelled

Inside Retail

The inclusion of disabled talent in advertising is no longer considered simply a socially responsible thing that can boost a brand’s feel-good factor periodically. I’ve worked in some of Australia’s best advertising agencies for several years before acquiring multiple disabilities.

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5 Must-Have Products to Advertise Your Business for 2022

Retail Minded

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Newspaper Advertising.

Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Peeling back more layers, one reason for Meta’s strong performance, in particular, is that most brands analysed on the platform were getting the advertising basics right. .

Rising digital advertising costs are motivating retailers to build brand

Inside Retail

The Australian digital advertising industry grew by a record 24.2 The post Rising digital advertising costs are motivating retailers to build brand appeared first on Inside Retail. Business Marketing Professional Technology advertising brand strategy brands

How retailers are getting more out of TikTok advertising

Inside Retail

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Successful TikTok advertising isn’t pitched in a top-down fashion.

Lendlease takes in-mall digital advertising in house

Inside Retail

Property group Lendlease has taken the management of small-format digital advertising displayed in its shopping malls and urban retail precincts in house, rather than contracting the task out to advertising agencies.

McDonald’s hit with breach of advertising rules over Instagram mix-up

Inside Retail

McDonald’s breached advertising rules when a radio host failed to specify whether an Instagram post was sponsored or not, according to Mumbrella. As such, the post was in breach of advertising standards. Business Latest Marketing Top Stories advertising McDonald's

Outdoor Advertising Terms Explained

Contra

What Is Outdoor Advertising? Outdoor advertising, also known as outdoor media, means any ad campaign that publicises your business’s products and services and is done outdoors. Better yet, what is a banner in advertising? Campaign Advertising. Guerilla Advertising.

Schweppes invests millions in summer advertising

Talking Retail

The campaign will be run on television, video-on-demand, out-of-home advertising, social media and at festivals and events. This story continues at Schweppes invests millions in summer advertising. Soft Drinks advertising campaigns schweppes soft drinks tonic water

Fibre One unveils advertising campaign

Talking Retail

advertising campaign. This story continues at Fibre One unveils advertising campaign. Snack bar brand Fibre One is launching a £3.5m The “Crave Club” campaign is running across TV and video-on-demand platforms, supported by a social media strategy including influencer activity.

Children’s Advertising Rules Apply in the Metaverse Too, CARU Says.

Hunton Andrews Kurth

CARU, the Children’s Advertising Review Unit of BBB National programs, issued a compliance warning last week reminding industry that the self-regulating body on children’s advertising and privacy intends to enforce its advertising guidelines in the metaverse, just like in the real world.

FTC Extends Public Comment Period on Advertising to Kids in Digital Media

Hunton Andrews Kurth

Advertising & Marketing Privacy & Cybersecurity Federal Trade Commission (FTC) Targeted Advertising

Government launches E10 advertising campaign 

Talking Retail

The government had launched a national advertising campaign ahead of the rollout of greener E10 fuel. This story continues at Government launches E10 advertising campaign .

CARU Recommends Companies Modify Advertising that Perpetuates Gender and Cultural Stereotyping

Hunton Andrews Kurth

The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. Advertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.”

Jam Shed launches summer advertising campaign

Talking Retail

Short animations will also run on YouTube, as well as in Facebook sponsored advertisements. This story continues at Jam Shed launches summer advertising campaign. Wine brand Jam Shed has launched a summer campaign called “Shedloads” in big UK cities.

Government unveils new advertising rules to help tackle childhood obesity

Talking Retail

The government has unveiled new rules on advertising unhealthy foods online and before 9pm on TV across the UK after a public consultation. This story continues at Government unveils new advertising rules to help tackle childhood obesity.

Frubes launches big advertising campaign

Talking Retail

This story continues at Frubes launches big advertising campaign. Yogurt snack Frubes is running a multi-channel promotional campaign to increase sales in the second half of the school term.

Amacor introduces digital advertising screens in its c-store network

Talking Retail

This story continues at Amacor introduces digital advertising screens in its c-store network.

What Bill Clinton’s doughnut hole can teach us about advertising

Inside Retail

But talking like that weird dinner party berk is how advertising seems to talk these days. A great example of using common words to say uncommon things isn’t from advertising, but politics.

Brixton Brewery unveils first out-of-home advertising campaign

Talking Retail

Craft beer brand Brixton Brewery has launched its first out-of-home advertising campaign. This story continues at Brixton Brewery unveils first out-of-home advertising campaign.

Kinder Cards launches television advertising campaign

Talking Retail

The advertisements, which are aimed at families and will emphasise the distinctive qualities of the biscuits, will be on air from now until 10 March. This story continues at Kinder Cards launches television advertising campaign.

Advertising relaxation for low-alcohol drinks welcomed

Talking Retail

Alcohol responsibility body the Portman group has welcomed a relaxation in advertising regulations for low-alcohol drinks. This story continues at Advertising relaxation for low-alcohol drinks welcomed.

Weetabix supports back-to-school season with £2m advertising campaign

Talking Retail

Weetabix is kicking off an advertising campaign to “inspire kids and adults to enjoy the best possible start to the day as they head back to school and work”. Gareth Turner, This story continues at Weetabix supports back-to-school season with £2m advertising campaign.

Eat Natural launches major summer advertising campaign

Talking Retail

Snack bar maker Eat Natural is launching its first-ever multi-media advertising campaign this month. This story continues at Eat Natural launches major summer advertising campaign.

Children’s Advertising Review Unit Issues Revised Guidelines for Advertising to Children

Hunton Andrews Kurth

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. CARU also separated its advertising and privacy guidance documents. native advertising”).

The Ultimate List of Transit Advertising Stats & Facts 2022

Contra

Transit Advertising refers to advertisements and marketing campaigns that may appear on trains, trams, taxis, buses, planes and other vehicles. With the rise of the internet and digital marketing, you could be forgiven for thinking that the impact of Transit Advertising was in decline.

Nutella launches TV advertising for Pancake Day

Talking Retail

This story continues at Nutella launches TV advertising for Pancake Day. Ferrero is running a new TV campaign for Nutella in the run-up to Pancake Day. Entitled “Spread a Nutella Smile”, the campaign will run until 1 March, supported by social and digital marketing activity.

Nomadic Dairy targets commuters with latest advertising campaign

Talking Retail

Nomadic Dairy is launching an out-of-home advertising campaign across tube and train stations across London. This story continues at Nomadic Dairy targets commuters with latest advertising campaign.

Funkin Cocktails serves up £1.2m advertising campaign

Retail Times

Funkin Cocktails (www.funkincocktails.co.uk), the UK’s leading cocktail brand which makes great tasting cocktails available to all, whenever and wherever they are, is launching its festive advertising campaign, the biggest advertising investment the brand has made in its 22-year history.

Magners kicks off six-figure advertising campaign

Talking Retail

Magners Irish Cider is kicking off its first advertising campaign in four years. This story continues at Magners kicks off six-figure advertising campaign. The “When Time Bears Fruit” advert is running across TV, video-on-demand, digital and social media platforms.

OOH Advertising Trends in 2021 And Beyond

Contra

2020 greatly disrupted outdoor advertising, however, OOH has shown tremendous progress since then. So, how have these unique circumstances shaped OOH advertising trends in 2021? Advertising Is Storytelling.

Mr Porky kicks off advertising campaign

Talking Retail

Pork scratching brand Mr Porky is launching an advertising campaign to “engage lapsed consumers”. This story continues at Mr Porky kicks off advertising campaign.

‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

Inside Retail

It is not enough for companies to just stop placing paid advertising; people and their time are the currency of these channels and we do not want our content to be used by hidden algorithms designed to hold people captive on a channel.

Barr pumps £6m into Irn-Bru advertising campaign

Talking Retail

Barr is investing £6m in an advertising campaign for its emblematic soft drink Irn-Bru. Three new advertisements across a range of media channels will run in March and April, with the aim of clearly differentiating Irn-Bru from any other fizzy drinks.

9 Best Transit Wrap Advertising Examples

Contra

Need more reasons to opt for a transit wrap advertising campaign? We have a whole page on why you should choose transit advertising to reach your target audience. Transit Advertising Examples. The post 9 Best Transit Wrap Advertising Examples appeared first on Contra Vision.

Shaken Udder’s biggest-ever advertising campaign backs up growth

Talking Retail

Milkshake brand Shaken Udder has launched its biggest-ever digital advertising campaign. The campaign, which runs from 9 to 22 May, includes digital advertisements at railway stations, roadsides, on the London Underground and shopping centres.

‘Chin Up’ advertising campaign looks to boost sales of Ribena

Talking Retail

Ribena has launched a new humorous advertising campaign entitled “Chin Up” The campaign is designed to “help people laugh through life’s little stumbles” and is said to focus on embarrassing moments that in retrospect appear funny.

US wine brand launches Channel 4 advertisement campaign

Talking Retail

US wine brand Dark Horse is running an advertising campaign across Channel 4’s platforms until June. Video-on-demand advertisements are available through desktops and mobiles or through a QR (quick recognition) code.

OOH Advertising Popularity Increasing With More Traffic on UK Roads

Contra

How has this impacted OOH advertising ? This surge in road users means that many popular OOH advertising methods such as billboards and wrap advertising on buildings, bridges, bus shelters and vehicles will be getting more eyeballs on them than ever before.

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Parker Design

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What Is Out Of Home Advertising – OOH Explained

Contra

Thanks to tech advances combined with the traditional benefits of real-world ads, OOH is even more powerful and a cornerstone of any marketing and advertising campaign. So what do you need to know about out of home advertising? What Is OOH Advertising .

Advertising campaign returns to get kids eating more healthily

Talking Retail

This story continues at Advertising campaign returns to get kids eating more healthily. A TV advert will launch the third year of Veg Power’s ‘Eat Them To Defeat Them’ campaign, which aims to inspire kids to eat more healthily and help tackle rising childhood obesity, on Saturday 29 May.