Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

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Inside Retail

NOVEMBER 26, 2024

In October, the Federal Court ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. New Zealand and Singapore declined 1.5 per cent, respectively.

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Inside Retail

NOVEMBER 6, 2024

SCCA members are running the campaign advertisements for free across more than 300 shopping centres and 3500 digital screens. The groups joined hands to launch the campaign aimed at combatting alarming levels of abuse, violence and the use of weapons against workers, which include retail staff, security officers, and cleaners.

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Inside Retail

NOVEMBER 27, 2024

The Australian Competition and Consumer Commission (ACCC) launched the legal action in the Federal Court against Webjet for displaying “flights from $X” statements but omitting its compulsory service fee and booking price guarantee fee in the advertised prices between November 2018 and November 2023.

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Inside Retail

MARCH 16, 2025

However, in 2022, he faced criticism over advertising campaigns featuring children holding teddy bear handbags with bondage-style straps, as well as documents referencing a Supreme Court ruling on child pornography. Demna later described the campaigns as the wrong artistic choice.

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Inside Retail

AUGUST 15, 2024

Dull advertising. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. billion annually.

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Inside Retail

NOVEMBER 27, 2024

Approaching Black Friday 2024 In 2024, Australian activewear business LSKD opted to run a shorter Black Friday sale in comparison to last year – with a creative advertising campaign that focused on driving ‘FOMO’ (fear of missing out).

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Retail Focus

JANUARY 11, 2025

In return for this extra revenue, many sportsbooks plow funds back into the NFL through advertising and sponsorship deals. Premium Advertising In the run up to the Super Bowl, there is great speculation over which brands will advertise during breaks in coverage. The opportunities, however, come at a premium. Doing Enough?

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Contra

OCTOBER 22, 2024

8 Benefits of Using Vehicle Wraps to Advertise Your Business Finding effective ways to advertise is important for any business. Here are eight reasons why vehicle wraps might be a good fit for your advertising needs: Cost-Effective Vehicle wraps involve a one-time cost and can last for years.

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Inside Retail

DECEMBER 9, 2024

She noted that while most retailers advertise five business days for a refund on their website, the reality looks different. Seamless returns experience helps build customer satisfaction According to Osthus, a seamless returns experience builds trust and impacts loyalty and long-term customer satisfaction.

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Inside Retail

NOVEMBER 3, 2021

A recent advertisement made by burger chain Grill’d has been slammed by the Ad Standards board for suggesting sexual violence to its audience, after it showcased a Ronald McDonald-like clown seemingly exposing himself to children in an alley. In both cases, the Standards Board were alerted to Grill’d advertising through customer complaints.

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Inside Retail

JANUARY 14, 2025

Ankos Folding Juicer appears to be lime-sized in a yellow colourway, missing numerous functional features and is advertised as a lemon juicer. The launch of the Fluicer was a game-changer for Dreamfarm and landed a spot on Time Magazines Best Inventions of 2023.

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Inside Retail

MAY 4, 2022

Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Mass media and advertising can still play a role to inspire larger audiences, but brands need to also manage the micro interactions to create more personalised experiences that feel more authentic and engaging.

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Inside Retail

OCTOBER 17, 2024

The Federal Court has ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. The court found the advertisements’ statement of the payment method was presented as a complete statement when it was far from complete.

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Inside Retail

MARCH 19, 2025

However, he sees a huge opportunity to drive personalisation at scale when it comes to Coca-Colas Coke with a meal advertisements. Humans are incredibly effective at noticing AI that is not actually a human, he added. We’re a beverage business, We’re not in any other businesses, Quincey concluded.

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Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. But it isn’t only what Musk has actively done that is damaging Twitter’s perception as a ‘safe’ place for advertisers: it’s what his ownership represents.

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Inside Retail

MARCH 11, 2024

That typically includes the ‘Super Bowl of advertising’: the actual Super Bowl. In fact, Sensor Tower claims Temu and Shein were Meta’s (owner of Facebook) second and fourth-largest advertisers in Q4 last year. Amazon long made this leap to advertise its retail platform, cloud computing offering and Prime Video.

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Retail Focus

NOVEMBER 28, 2024

Original research of over 1,000 UK shoppers by RetailNext suggests that 43% have visited a physical store to search for deals after seeing Black Friday discounts advertised to them online, rising to 67% of Gen Z. “As

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Inside Retail

APRIL 28, 2025

It uses advertising inventory, including a retailers owned channels, such as online and in-store. In Australia, Coles and Woolies are the leaders in the space, offering suppliers a vast suite of options to target consumers email, web, social, and every sort of in-store advertising you can think of.

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Retail Focus

NOVEMBER 26, 2024

The Evolving Role of Influencers in Modern Society Influencers are shaping the future of advertising, creating powerful narratives that resonate deeply with followers.

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Inside Retail

MAY 12, 2024

These cookies can be used to follow you across the web for purposes like targeted advertising and analytics. The global search engine giant’s proposed alternative is the Privacy Sandbox initiative, which aims to create web technologies that maintain privacy while still allowing for personalised advertising.

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Inside Retail

DECEMBER 11, 2024

The Australian Competition and Consumer Commission (ACCC) brought Meg’s Flowers to court, noting that the flower shop did not directly maintain any local shopfronts accessible to customers, contrary to its claims in 156 websites and in 7462 Google advertisements.

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Inside Retail

NOVEMBER 8, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

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Inside Retail

NOVEMBER 27, 2024

Retailers compete for their advertised products to appear high up in online search results, by bidding on keywords. “We are seeing a fundamental shift in search marketing dynamics and the fast fashion brands are now outbidding the traditional retailers, and it does look like their strategies are a lot more aggressive,” she said.

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Inside Retail

NOVEMBER 12, 2023

Vying for attention” According to advertising agency The General Store’s chief creative officer Marcus Tesoriero, creating holiday ads is not an easy task. Storytelling is king One large change that has enabled more inventive advertising over the past decade is the move away from short-form ads online.

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Inside Retail

JULY 29, 2024

Measure success There’s nothing more valuable for advertisers than being able to measure outcomes. This allows advertisers to directly link campaign investments to tangible business results. This powerful combination delivers highly relevant offers that resonate with each customer.

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Inside Retail

DECEMBER 16, 2024

Some Black Friday sales advertisements made by Australian businesses may have misled shoppers, the Australian Competition and Consumer Commission (ACCC) has found. “In the meantime, we are warning retailers ahead of post-Christmas sales that they must comply with Australian Consumer Law in all the claims they make.”

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Inside Retail

AUGUST 17, 2022

This ACCC’s five-year Digital Platform Services Inquiry studies the broader market of supply of digital platform services such as internet search engine services, digital content aggregation platform services, online private messaging services, social media advertising and media referral services.

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Inside Retail

NOVEMBER 27, 2024

PepsiCo noted that almost 20 per cent or 4 million Australians live with a disability, yet only 1 per cent are being represented in advertising. PepsiCo is now Shift 20 Initiative’s official brand partner, developing campaigns for Red Rock Deli and Gatorade that are inclusive of disability.

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Inside Retail

AUGUST 3, 2023

David Jones Amplify will collect and analyse first-party data so advertisers can track their investments. We believe Amplify will showcase brands like no other, benefiting brands, advertisers and customers.” James Holloman, CMO at David Jones.

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Inside Retail

MARCH 13, 2025

IR : What role does user-generated content play in your advertising strategy, and how is the community incentivised to create and share it? This unique campaign strengthens our connection with the community, as they trust us to deliver value and quality while embracing the fun and unpredictability of the experience.

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Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. But] It’s important for consumers to have healthy scepticism about all advertising, particularly from influencers.” It follows the ACCC’s crackdown on greenwashing in October 2022.

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Inside Retail

OCTOBER 5, 2022

ASIC is concerned the advertising did not provide consumers with the full picture, that they could only use the interest-free payment method by applying for and using certain Latitude credit cards,” said Sarah Court, deputy chair at ASIC. Consumers have a right to make informed choices,” said Court.

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Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Inside Retail

JANUARY 6, 2025

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis.

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Inside Retail

MARCH 24, 2022

The move is a stepping stone into advertising in the metaverse, said VNTANA Chief Executive Ashley Crowder, referring to the futuristic idea of a collection of virtual worlds that can be accessed through devices such as headsets. “The metaverse is basically the spatial internet,” Crowder said.

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Inside Retail

MAY 29, 2024

Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. Trust issues Scammers are adopting new technology, such as artificial intelligence, and more elaborate methods to steal from online shoppers, with copycat sites and advertisements difficult to distinguish from the real deal.

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