Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

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Inside Retail

OCTOBER 28, 2021

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

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Inside Retail

APRIL 26, 2021

Property group Lendlease has taken the management of small-format digital advertising displayed in its shopping malls and urban retail precincts in house, rather than contracting the task out to advertising agencies. The post Lendlease takes in-mall digital advertising in house appeared first on Inside Retail.

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Inside Retail

MAY 8, 2022

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Peeling back more layers, one reason for Meta’s strong performance, in particular, is that most brands analysed on the platform were getting the advertising basics right. . I’ll have the extra pad see ew , thanks.

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Retail Times

SEPTEMBER 11, 2024

GoWit, a leading AdTech company, has joined forces with CarrefourSA, the leading brand in Turkey’s food retail sector, for a revolutionary Retail Media Advertising partnership. Through this Retail Media partnership, […] If you want more information Retail Times get in touch!

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Inside Retail

SEPTEMBER 24, 2022

The TGA says the brand’s advertising included claims such as its ability to treat serious health conditions like cancer and Alzheimer’s, without obtaining prior permission from the regulator. . The post TGA fines JSHealth for ‘unlawful advertising’ appeared first on Inside Retail. It is sold in 408 stores nationwide.

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Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

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Contra

AUGUST 16, 2024

The Importance of Bus Wraps and Transit Advertising 33 years ago, the world’s first total bus wrap was produced by Contra Vision® for the Pan Pacific Hotel in New Zealand. The impact of bus wraps and transit advertising cannot be overstated. Transit advertising extends beyond city limits.

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Eye on ESG

JUNE 8, 2023

On 7 June 2023, the UK Advertising Standards Authority (“ ASA “) – the UK’s independent advertising regulator – banned a series of advertisements from a number of large oil and gas companies for including misleading information about their socio-environmental credentials.

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Inside Retail

APRIL 19, 2021

But talking like that weird dinner party berk is how advertising seems to talk these days. A great example of using common words to say uncommon things isn’t from advertising, but politics. If copywriting is a conversation with the consumer, would you like to sit next to advertising at dinner? And you’d be right.

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Inside Retail

SEPTEMBER 12, 2021

McDonald’s breached advertising rules when a radio host failed to specify whether an Instagram post was sponsored or not, according to Mumbrella. As such, the post was in breach of advertising standards. The post McDonald’s hit with breach of advertising rules over Instagram mix-up appeared first on Inside Retail.

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Hunton Andrews Kurth

FEBRUARY 2, 2023

The FTC unanimously approved a consent order this week requiring Credit Karma, LLC to pay $3 million dollars for allegedly advertising to consumers that they were “pre-approved” for credit card offers, when in reality, the customers were not pre-approved, and in fact, were frequently rejected.

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Hunton Andrews Kurth

AUGUST 30, 2022

CARU, the Children’s Advertising Review Unit of BBB National programs, issued a compliance warning last week reminding industry that the self-regulating body on children’s advertising and privacy intends to enforce its advertising guidelines in the metaverse, just like in the real world.

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Retail Times

AUGUST 16, 2024

Future Today, a pioneer in delivering cutting-edge CTV ad-supported solutions, found 91% of parents believe brands that advertise on kids/family content are more trustworthy than brands that advertise on other types of content, according to its latest Family Insights report.

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RetailMinded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Contra

APRIL 17, 2023

Airport Advertising Tips Targeting travellers at an airport is an excellent option for advertising. Airport advertising is very effective as it targets people with usually long wait times before they board or while they are waiting for their bags. Advertisements are available to be put both inside and outside the lift.

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Talking Retail

AUGUST 23, 2021

This story continues at Kikkoman unveils autumn advertising plans. The “Cook it up with Kikkoman” campaign will kick-off from 18 October and will include a TV advert and video-on-demand content aimed at a younger, more affluent audience, encouraging them to “try Kikkoman in everyday. Or just read more coverage at Talking Retail.

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Retail Times

AUGUST 9, 2024

But a different kind of industry has also embraced live shopping – advertising. Live Shopping is on the rise in the Nordics in retail and e-commerce with Danish company Sprii at the forefront.

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Retail Times

AUGUST 7, 2024

Statista has revealed that 89% of consumers prioritize recommendations from individuals they “know” and trust over traditional advertising channels. Everyday people are now playing a significant role through genuine connections and personal recommendations.

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Trade Show Booth Companies - Trade Group

MAY 3, 2024

Why does advertising have a bad reputation? There are cultural, economic, and historical reasons that explain advertising’s current situation. The idea behind advertising is simple. Nonetheless, advertisers do know something about human nature. And there are cases of advertisers abusing the stage they’re given.

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Hunton Andrews Kurth

AUGUST 23, 2022

The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. Advertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.”

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Talking Retail

JULY 5, 2021

advertising campaign. This story continues at Fibre One unveils advertising campaign. Snack bar brand Fibre One is launching a £3.5m The “Crave Club” campaign is running across TV and video-on-demand platforms, supported by a social media strategy including influencer activity. The campaign is expected to reach four million new.

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Contra

JANUARY 25, 2024

In the sprawling urban jungles, where digital screens and billboards vie for attention, Out-Of-Home (OOH) and Guerrilla advertising have emerged as a breath of fresh air, blending creativity with physical space. Here, we delve into nine exemplary campaigns that underline the boundless potential of OOH and Guerrilla advertising.

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Hunton Andrews Kurth

MARCH 20, 2023

The inquiries reflect a focus by the FTC on the extent of deceptive advertising on social media and video platforms; how the platforms create and monitor ads; and how they help consumers distinguish advertising and other commercial messages from other types of content.

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Hunton Andrews Kurth

AUGUST 29, 2022

On August 23, 2022, the Federal Trade Commission announced it is seeking additional public comment on “how children are affected by digital advertising and marketing messages that may blur the line between ads and entertainment” in conjunction with its “Protecting Kids from Stealth Advertising in Digital Media” event on October 19, 2022.

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Talking Retail

JUNE 24, 2021

Craft beer brand Brixton Brewery has launched its first out-of-home advertising campaign. This story continues at Brixton Brewery unveils first out-of-home advertising campaign. Each advert features QR codes and direct links which, once. Each advert features QR codes and direct links which, once.

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Trade Show Booth Companies - Trade Group

AUGUST 30, 2023

When it comes to getting noticed in the digital landscape, paid search and paid social Advertising have become go-to strategies. This detailed guide will explore the disparities between these two advertising methods, enabling you to make intelligent decisions for your marketing campaigns. What is Paid Social Advertising?

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Talking Retail

APRIL 30, 2021

Nomadic Dairy is launching an out-of-home advertising campaign across tube and train stations across London. This story continues at Nomadic Dairy targets commuters with latest advertising campaign. The brand said. The brand said. Or just read more coverage at Talking Retail.

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Talking Retail

JUNE 7, 2021

The government had launched a national advertising campaign ahead of the rollout of greener E10 fuel. This story continues at Government launches E10 advertising campaign . This story continues at Government launches E10 advertising campaign . The campaign, which aims to raise awareness of the fuel, will begin in mid-June.

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Hunton Andrews Kurth

AUGUST 20, 2021

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. CARU’s Guidelines, which previously covered advertisements addressed to children ages 12 and under, now will cover children ages 13 and under.

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Retail Times

NOVEMBER 10, 2023

Criteo, the digital advertising platform, showcased the future of AI in advertising and commerce at a recent event celebrating the fifth anniversary of its AI lab, a centre for innovation in ad technology.

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Inside Retail

NOVEMBER 25, 2021

It is not enough for companies to just stop placing paid advertising; people and their time are the currency of these channels and we do not want our content to be used by hidden algorithms designed to hold people captive on a channel. IR: Do you plan to increase your paid advertising on other channels?

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Retail Times

MAY 28, 2024

Street Digital, the UK’s only digital convenience network, celebrates a significant achievement as they install their 300th high-definition digital advertising screen at Morrisons Daily in Horsham, West Sussex. Since its inception in 2017, Hi!

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Contra

MARCH 16, 2022

What Is Outdoor Advertising? Outdoor advertising, also known as outdoor media, means any ad campaign that publicises your business’s products and services and is done outdoors. Now that we have cleared the main term, several other specific outdoor advertising terms can seem confusing or complicated. Campaign Advertising.

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Talking Retail

AUGUST 3, 2021

Weetabix is kicking off an advertising campaign to “inspire kids and adults to enjoy the best possible start to the day as they head back to school and work”. Gareth Turner, This story continues at Weetabix supports back-to-school season with £2m advertising campaign. Or just read more coverage at Talking Retail.

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Design Week

MAY 24, 2021

In a similar deal to that of the “Boris Bikes” in London, Kinetic will sell advertising space on the 11-foot high columns which will in turn pay for their installation and upkeep. Having advertisers effectively sponsor the columns is a convenient way to get around funding for the devices. Let us know in the comments below.

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Retail Times

APRIL 3, 2023

ACS (the Association of Convenience Stores) has responded to a consultation launched by the Department for Culture, Media and Sport (DCMS) seeking feedback on legislation to further restrict advertising of high fat, salt and sugar (HFSS) products, highlighting concerns that local shops may be unfairly targeted under the new rules.

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