Inside Retail

JUNE 17, 2025

The Australian Competition & Consumer Commission (ACCC) alleged that the company’s practice of stating products would only be available at sale prices for a limited time was not actually implemented. This act of false advertising, acknowledged by the company, also relates to its subsidiary, Bettzeit Southeast Asia. “In

Promotion 243

Promotion Advertising Accessories Accessories 243

Inside Retail

NOVEMBER 27, 2024

The Australian Competition and Consumer Commission (ACCC) launched the legal action in the Federal Court against Webjet for displaying “flights from $X” statements but omitting its compulsory service fee and booking price guarantee fee in the advertised prices between November 2018 and November 2023.

Social Media 264

Social Media Advertising Display Consumer 264

Inside Retail

DECEMBER 7, 2023

The Australian Competition & Consumer Commission (ACCC) has provided an update on its ongoing scrutiny of misleading influencer endorsements. The ACCC reviewed 118 influencers on Instagram, TikTok, Snapchat, YouTube, Facebook, and Twitch after they were tipped off by consumers.

Advertising 245

Advertising Social Media Consumer Engagement 245

Retail Focus

NOVEMBER 26, 2024

Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. This paradox signals a growing trend: influencers can both entice and deter consumers. “In Influencer Red Flags For The Consumer: Beware of ‘Over-Sponsored’ content.

Engagement 246

Engagement Consumer Promotion Perspective 246

Inside Retail

MAY 8, 2022

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . For the year to June 2021, consumer retail spending grew by 9.1 per cent year-on-year growth in retail consumer spending to March 2022 3. Twenty-per-cent off at my local Thai restaurant on a Friday night?

Advertising 264

Advertising Beauty and Health Marketing Perspective 264

Inside Retail

OCTOBER 28, 2021

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

Advertising 243

Advertising Engagement Marketing Consumer 243

Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

Advertising 245

Advertising Social Media Marketing Consumer 245

Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. As a result, brands won’t be able to spend the budget they want on customer experience, which is bad for consumers overall.”

Advertising 246

Advertising Promotion Marketing Space 246

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying.

Advertising 163

Advertising Consumer Curate Social Media 163

Inside Retail

AUGUST 17, 2022

Australian businesses and consumers are encouraged to share their views on social media services as the Australian Competition and Consumer Commission (ACCC) prepares the sixth interim report in its Digital Platform Services Inquiry.

Social Media 246

Social Media Consumer Marketing Advertising 246

Inside Retail

NOVEMBER 27, 2024

With consumer sentiment and discretionary spend down, many retailers are already facing reduced profit margins and a higher cost of doing business, making hefty discounting for prolonged periods a particularly costly exercise. LSKD’s approach has also garnered the attention of consumers and its community. “We

Promotion 241

Promotion Advertising Department Stores Contrast 241

Inside Retail

JUNE 17, 2025

It’s the brand’s in-depth understanding of production that has allowed it to be transparent with consumers over its nearly 20 years in business. IR : When did Veja first make the commitment to spend nothing on advertising and how have you maintained that while successfully scaling the brand? SK: We love sneakers.

Advertising 225

Advertising Marketing Fashion Form 225

Inside Retail

APRIL 28, 2025

The Australian Competition and Consumer Commission (ACCC) has also reminded businesses to adequately disclose any upfront card payment surcharges that apply, so that customers can make informed decisions before ordering, booking, and paying for a product or service.

Advertising 258

Advertising Line Consumer Engagement 258

Inside Retail

APRIL 28, 2025

It uses advertising inventory, including a retailers owned channels, such as online and in-store. In Australia, Coles and Woolies are the leaders in the space, offering suppliers a vast suite of options to target consumers email, web, social, and every sort of in-store advertising you can think of.

Marketing 240

Marketing Advertising Department Stores Space 240

Inside Retail

AUGUST 14, 2023

The Federal Court has ordered that Dell Australia pay $10 million for misleading consumers about the discount prices of its add-on computer monitors, the Australian Competition & Consumer Commission (ACCC) reported. More than 5300 monitors were sold to consumers with overstated discounts.

Consumer 245

Consumer Advertising 245

Inside Retail

NOVEMBER 3, 2022

Federal Court proceedings have been initiated against Dell Australia by The Australian Competition and Consumer Commission (ACCC) for allegedly making false or misleading representations about the cost of add-on monitors at checkout. We know that many consumers turned to online purchases to buy equipment for working and schooling from home.”.

Consumer 246

Consumer Advertising Display Marketing 246

Inside Retail

JUNE 10, 2025

Each retailer paid a $19,800 penalty after the Australian Competition & Consumer Commission (ACCC) issued them with an infringement notice. This statement may have misled consumers, and contravened the Australian Consumer Law, according to the ACCC.

Advertising 147

Advertising Consumer Display 147

Retail Focus

MARCH 25, 2025

Inflation has an impact on nearly every aspect of the economy, including raw material costs, wages, transportation, and, ultimately, the prices consumers pay for goods and services. Rising costs and shifts in consumer behaviors have a significant impact on the retail industry. Value replaces aspiration across advertising.

Consumer 130

Consumer Advertising Strategy Department Stores 130

Inside Retail

JANUARY 14, 2025

Ankos Folding Juicer appears to be lime-sized in a yellow colourway, missing numerous functional features and is advertised as a lemon juicer. The launch of the Fluicer was a game-changer for Dreamfarm and landed a spot on Time Magazines Best Inventions of 2023.

Strategy 263

Strategy Merchandising Curate Advertising 263

Inside Retail

MAY 2, 2024

Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. Both retailers reported that the current economic environment has challenged consumers’ discretionary spending and that households have evolved their buying habits to seek out value.

Shopping 255

Shopping Consumer Promotion Advertising 255

Inside Retail

JUNE 26, 2025

Its CEO Richard Stevens has seen an uptick in consumers using these tools during their offline shopping journeys. “We This new wave of highly informed consumers is resulting in other savings vehicles, like price matching, becoming more accessible.” The AI-augmented shop floor The implications of in-store AI stretch beyond resale.

Shopping 218

Shopping Department Stores Consumer Advertising 218

Inside Retail

OCTOBER 17, 2024

The Federal Court has ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. “The financial obligations under a credit card are different to what was advertised by Harvey Norman,” said Asic deputy chair Sarah Court. .

Advertising 306

Advertising Promotion Consumer 306

Inside Retail

AUGUST 15, 2024

Dull advertising. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. billion annually.

Advertising 147

Advertising Engagement Other Marketing 147

Inside Retail

APRIL 21, 2022

million in penalties by the Australian Federal Court for misleading consumers over hotel prices. The court found that in January 2020, the company deceived consumers through misleading misrepresentations of hotel room rates on its website and in television advertisements. .

Consumer 363

Consumer Advertising Display Other 363

Inside Retail

JUNE 26, 2025

Unsafe products in online marketplaces will face a tougher crackdown as the Australian Competition and Consumer Commission (ACCC) makes it a key priority during the 2025-26 period. Reducing the prevalence of high-risk unsafe consumer products online will be key,” said ACCC chair Gina Cass-Gottlieb. “We

Advertising 130

Advertising Consumer Marketing Other 130

Retail Focus

SEPTEMBER 2, 2024

In today’s digital age, Pay Per Click (PPC) advertising is crucial for businesses aiming to boost their online presence and drive targeted traffic. This article discusses the importance of PPC, how to select the best Pay Per Click advertising company , and why Paramount Digital is considered the top choice in the UK.

Advertising 130

Advertising Social Media Tailored Strategy 130

Inside Retail

MAY 5, 2025

Whether through influencer-led shopping events, interactive livestreams, or shoppable posts, brands can engage consumers in real time and reduce the friction between discovery and purchase. Screens are no longer just for advertising, theyre re-shaping the in-store experience and are an extension of digital shelf management.

Consumer 130

Consumer Management Engagement Tailored 130

Retail Focus

NOVEMBER 28, 2024

As spending-caution remains rife among consumers, many shoppers held off making purchases in October in anticipation for Back Friday discounts, with the BRC reporting last month total retailer sales grew by just +0.6% year-on-year , significantly weaker than September’s retail revenues.

Advertising 130

Advertising Promotion Gifts Line 130

Inside Retail

MAY 4, 2022

Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Mass media and advertising can still play a role to inspire larger audiences, but brands need to also manage the micro interactions to create more personalised experiences that feel more authentic and engaging.

Social Media 325

Social Media Advertising Engagement Management 325

Inside Retail

OCTOBER 25, 2024

The company’s Identity Network – a proprietary database recognising 9 billion devices and 1 billion consumers and observing 2 trillion digital transactions annually – allows brands to deliver the most impactful offers to their target audience at the right moment and on the right channel.

Strategy 242

Strategy Perspective Tailored Promotion 242

Inside Retail

DECEMBER 11, 2024

The Australian Competition and Consumer Commission (ACCC) brought Meg’s Flowers to court, noting that the flower shop did not directly maintain any local shopfronts accessible to customers, contrary to its claims in 156 websites and in 7462 Google advertisements.

Advertising 264

Advertising Gifts Location Consumer 264

Inside Retail

JANUARY 6, 2025

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 This has led a number of CPGs and FMCGs to increase their investment and focus on the Amazon platform, which provides consumers with a greater selection and assortment to choose from. Amazon announced it posted over $3.1

Expansion 240

Expansion Marketing Merchandising Management 240

Inside Retail

SEPTEMBER 25, 2024

Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. Epsilon has recently become a member of IAB to learn from and guide fellow industry brands on understanding their digital ecosystem, consumer trends and platform habits.

Advertising 130

Advertising Engagement Marketing Strategy 130

Inside Retail

MARCH 11, 2024

That typically includes the ‘Super Bowl of advertising’: the actual Super Bowl. In fact, Sensor Tower claims Temu and Shein were Meta’s (owner of Facebook) second and fourth-largest advertisers in Q4 last year. Amazon long made this leap to advertise its retail platform, cloud computing offering and Prime Video.

Advertising 278

Advertising Marketing Strategy Consumer 278

Retail Focus

JANUARY 2, 2025

With brands having to work harder than ever to maintain attention, loyalty and consumer spend, powering authenticity with imagination – have driven impressive commercial results through dynamic retail design. So, what can we expect in 2025 and how can Checkland Kindleysides help retailers?

Balance 163

Balance Consumer Engagement Marketing 163

Inside Retail

NOVEMBER 8, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

Planning 263

Planning Advertising Engagement Strategy 263

Inside Retail

JUNE 19, 2025

The recent decision by direct-to-consumer furniture darling, Koala , to pause its $100 million IPO is emblematic of a broader recalibration taking place across the sector. Now, the landscape is tougher with advertising costs higher, customer behaviour harder to predict and sharper margins required to scale. million IPO.

Expansion 195

Expansion Strategy Marketing Flow 195