‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market
Inside Retail
FEBRUARY 3, 2025
Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.
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