Shake-up in the smartphone sector: Samsung leads, Apple diversifies
Inside Retail
APRIL 16, 2024
This year has been a rough one for Apple, to put it mildly. According to IDC , Samsung has reasserted itself as the leading smartphone provider in the first quarter of this year with 60.1 million units shipped versus 50.1 million units shipped by Apple. Ryan Reith, group vice president with IDC, was quoted as saying that the recovery of the smartphone market continues to move forward with optimism slowly building among top brands.
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