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How Shiseido is connecting with customers in a crowded beauty market

Inside Retail

In the US$375 billion global beauty industry, efficacy and simplicity reign supreme. In an exclusive interview, Shiseido’s regional brand director of Apac Sher Le Chua offered invaluable insights into its innovative strategies, approach to addressing the global anti-aging skincare market, and the resonance of its latest campaign.

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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

Marketing 130
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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. We’re seeing a similar shift in the beauty industry.

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How US-based oral care brand Lewie aims to take a bite out of the beauty market

Inside Retail

Two segments in particular that benefit from this deep-seated aspiration are the cosmetics and skincare industry and the oral care market. According to a report by global data and business intelligence platform Statista, the beauty and personal care market worldwide is projected to generate revenues of US$646.2

Marketing 130
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Adore Beauty Group eyes first physical store as revenue surges

Inside Retail

Adore Beauty Group enjoyed higher revenue in the fiscal first half on the back of a record number of returning customers and more active customers. We are also working with a specialist design agency, Akqa, to explore how the Adore Beauty brand can be brought to life in a physical format.”

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Adore Beauty posts growth despite challenging market conditions

Inside Retail

Online beauty retailer Adore Beauty has reported revenue of $47.5 Tamalin Morton, CEO of Adore Beauty, described it as a “solid start” to FY24 although trading conditions remain challenging. Launched in 2000, Adore Beauty now partners with a diverse portfolio of more than 270 brands and over 12,000 products.

Marketing 130
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The problem with beauty advent calendars

Inside Retail

I’ve had a tumultuous relationship with the beauty advent calendar. After months and months of back and forth with an offshore manufacturer and an artist, 200 beauty advent calendars arrived in the office. People love beauty advent calendars for their novelty. It broke my marketer’s heart. That is the truth.

Marketing 238