Why retailers must rethink their Meta and Google ad strategies in 2025
Inside Retail
MARCH 11, 2025
The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default. Metas advertising revenue in 2024 grew year-on-year, with ad impressions up 6 per cent across all platforms, however, price per ad increased by 14 per cent
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