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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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Social Media Tips For Startups

Retail Focus

Are you worried about getting your startup noticed on social media? It can be daunting to get started with your new business venture on social media, but keep in mind that every successful company will have started with 0 followers! Social media has a staggering 4.8 Social media has a staggering 4.8

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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

To solidify our understanding of this, we recently published a Report, Digital Engagement: A Social Future. We found, among other things, that 60 per cent of consumers believe social media platforms don’t do enough to protect their private information, and 65 per cent don’t want brands using their personal data for commercial benefit.

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ACCC probes consumer concerns, competition in the social-media market

Inside Retail

Australian businesses and consumers are encouraged to share their views on social media services as the Australian Competition and Consumer Commission (ACCC) prepares the sixth interim report in its Digital Platform Services Inquiry. Interested stakeholders are advised to submit their views to the commission by September 9.

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels. Companies must expand on the trends that exploded during the pandemic if they want to see continued growth in their businesses while facing a recessionary economy.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation. Influencer marketing is another key tactic behind the brand’s social media success.

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Here’s what retailers need to know about social media use in Apac: Report

Inside Retail

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. It’s becoming more important for retailers to engage with consumers.