Retail Focus

NOVEMBER 28, 2022

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . In addition to perfecting each brand touchpoint’s management, it is the liaisons that matter the most in an omnichannel context.

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Management Shopping Strategy Brand Management 246

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. These dates can inspire marketers to think outside the box and create opportunities they might not have considered.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

AUGUST 20, 2022

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences. Take Ticketek , for example.

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Trade Show Booth Companies - Trade Group

MAY 3, 2024

Marketers spend numerous pre-show hours getting everything ready, from the exhibit to in-booth video presentations to effective lead capture. An effective post-show strategy requires a concerted effort from both the marketing and sales departments. What is marketing responsible for? Planning for a trade show is not easy.

Marketing 52

Marketing Management Engagement Strategy 52

Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

Marketing 147

Marketing Consumer Gifts Engagement 147

Inside Retail

JANUARY 12, 2023

It’s always a challenge to find something that’s engaging and meaningful to that age group of six to 12 year olds,” Ian Taunton, general manager of The Athlete’s Foot, told Inside Retail. “It’s There’s no doubt that The Athlete’s Foot being engaged in this gaming space is exciting for us.

Marketing 246

Marketing Engagement Space Management 246

Retail Bound

MARCH 12, 2024

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Similarly, in marketing, focusing solely on one channel at the expense of others can stunt your business’s potential. How can you consider which channel is best for you?

Marketing 90

Marketing Social Media Strategy Engagement 90

Retail Focus

JUNE 6, 2022

MoEngage , the insights-led customer engagement platform, today announced that it has raised USD $77M in Series E funding. Multi-channel marketing tools available today are built to deliver campaign analytics and manage workflow automation.

Management 147

Management Customer Engagement Engagement Expansion 147

Inside Retail

APRIL 10, 2024

The secondhand market is an exciting solution, offering quality, often designer items, at a fraction of the original price. The bigger picture According to Zuniga, the secondhand market is evolving in fascinating ways across the globe, driven by the awareness around sustainability and corporate environmental responsibility. “In

Marketing 130

Marketing Consumer Social Media Shopping 130

Inside Retail

JUNE 25, 2022

The marketer’s role is to develop a sales and marketing strategy to influence shoppers on their path to purchase along this omnichannel labyrinth. Whether consumers shop online or in-store, modern marketers need to understand how to reach consumers where they are. . In simple terms, the brand with visibility in-store wins.

Engagement 130

Engagement Marketing Consumer Location 130

Retail Focus

APRIL 20, 2023

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

Management 130

Management Perspective Strategy Marketing 130

Inside Retail

NOVEMBER 22, 2021

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What were your biggest learnings over that period in terms of e-commerce marketing?

Social Media 246

Social Media Expansion Marketing Engagement 246

Parcel Pending

APRIL 25, 2024

The plumbing industry is facing many challenges; however, it is possible for wholesale plumbing distributors and independent distributors to both navigate market turbulence and realize success. In 2023, it managed an impressive 52.3 In 2023, it managed an impressive 52.3

Management 52

Management Outdoor Social Media Marketing 52

Inside Retail

AUGUST 2, 2023

In our third video presentation from the unified commerce platform Shopline, Zimpul owner Peter Lodewijks joins Jon Levy, country manager for Shopline Australia, to discuss the importance of unified commerce as a significant advancement beyond omnichannel systems. Learn more about Shopline Australia here.

Marketing 130

Marketing Management Engagement Gifts 130

Parker Design

FEBRUARY 11, 2024

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. Here are 10 different ways that have helped our clients communicate with audiences through the power of infographics.

Engagement 52

Engagement Design Unity Promotion 52

Inside Retail

FEBRUARY 6, 2024

From waiting tables to a career in digital marketing and project management, each experience contributed to my business-building journey. Having experienced success online, we’ve cherished the opportunity to engage with our customers on a 1:1 level. It signified substantial support for the dedicated individuals driving my dream.

Marketing 130

Marketing Beauty and Health Expansion Management 130

Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

Marketing 52

Marketing Social Media Advertising Outdoor 52

Inside Retail

JULY 27, 2021

Data science is very powerful – but capturing real value from that capability is challenging, particularly if you’re not the biggest retailer in your market sector. A lot of category managers tend to think about the range they have, but not the combination of range and store.

Management 234

Management Tailored Space Location 234

Parcel Pending

DECEMBER 2, 2023

The concept of student engagement leaped to the forefront of the minds of professors and teachers as they strived to educate, interact, and encourage student participation during pandemic-induced online learning initiatives. Actively engaged students have been linked to improved achievement, persistence, and retention.

Engagement 52

Engagement Strategy Social Media Management 52

Inside Retail

JULY 15, 2021

But for businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration between a company’s marketing and technology teams is needed, according to Iain Hunneybell, Yoox Net-a-Porter’s global head of information security. Is it an engagement message? Is it a promo message?

Marketing 246

Marketing Line Perspective Engagement 246

Trade Show Booth Companies - Trade Group

JANUARY 24, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 5 Ways to create engaging booth graphics Investing in booth graphics can seem like another cost a business has to eat. Here are the best engaging booth graphics we’ve seen from walking countless exhibit halls. Javits Convention Center In New York City, NY.

Engagement 98

Engagement Display Social Media Color 98

Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130

Marketing Social Media Advertising Curate 130

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. Here’s a look at how the shift to a cookieless future will reshape marketing strategies, empower consumers, and enable personalised experiences that prioritise data privacy and trust.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

MAY 18, 2022

Adapting to the culture of a new market isn’t just about switching up your packaging or rebranding your company’s name so that it works overseas, although these things are important. This can cause confusion and make your initial engagement with the new setting challenging. Recognise that each market will require a different approach.

Management 130

Management Target Market Engagement Pattern 130

Compliantia

JULY 4, 2023

Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 95

Promotion Location Management Tailored 95

Inside Retail

NOVEMBER 29, 2023

With an existing presence in Singapore and a commitment to the Southeast Asian market, this office symbolises our dedication to delivering unparalleled experiences and services to customers in the region,” he told Inside Retail. According to Masterman, the stores aim to address specific market needs and gaps in Singapore and Southeast Asia.

Marketing 130

Marketing Outdoor Expansion Strategy 130

Inside Retail

JANUARY 8, 2023

Self-service micro market chain Morsl has secured $5 million in a series-A capital round, increasing the company’s valuation to $14.4 The company will use the funds to open 20 new sites, penetrate industries “beyond workplaces”, and hire key management positions to scale its business. million as it looks to accelerate its expansion.

Expansion 130

Expansion Marketing Curate Engagement 130

Inside Retail

APRIL 18, 2024

“The process involved navigating significant challenges, particularly in maintaining business operations and engaging with potential buyers to ensure they had the necessary context for an informed decision,” Liquor Loot’s founder and director Joel Hauer said, referring to the administration.

Engagement 264

Engagement Marketing Management Shopping 264

Inside Retail

MAY 2, 2024

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. Merging conversational commerce with their core values is really the key to engaging in a very authentic way with Gen Z,” stated Pelot.

Strategy 147

Strategy Engagement Marketing Outdoor 147

Inside Retail

JUNE 18, 2023

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We trillion wellness market appeared first on Inside Retail.

Marketing 130

Marketing Engagement Space Brand Management 130

Inside Retail

MARCH 3, 2024

Benjamin Chin Fook Chuan, Ecco’s managing director for Singapore and Malaysia, and Carl Sahetapy, head of golf and distributors for Asia at Ecco, recently spoke with Inside Retail about the brand’s vision, innovations, and excitement surrounding its latest endeavours in the world of golf.

Marketing 130

Marketing Concept Promotion Social Media 130

Inside Retail

OCTOBER 11, 2021

From offering soothing facial oils to helping manage major skin concerns, the relationship between beauty retailers and their customers goes far beyond surface level. In a traditional brick-and-mortar store, a customer would be able to receive product recommendations specifically catered to their needs from a helpful sales assistant. .

Engagement 130

Engagement Tailored Shopping Marketing 130

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

JUNE 4, 2023

In the face of a tight labour market, retailers in Australia are gearing up their hiring efforts to drive optimal business performance. Whether you’re hiring a waiter, cashier, or store manager – people thrive in mobile-first environments. A conversational assistant can help this historically tight labour market feel a little less so.

Marketing 130

Marketing Social Media Engagement Advertising 130

Inside Retail

JULY 24, 2022

We spoke with managing director of The Outnet Emma Mortimer about the offer and the major menswear trends she’s seeing at the moment. Brands such as Dolce & Gabbana, Acne Studios, Sandro, Officine Générale and Rag & Bone have all seen good engagement with our Australian customers.

Marketing 130

Marketing Engagement Curate Fashion 130

Trade Show Booth Companies - Trade Group

FEBRUARY 29, 2024

In the rapidly evolving and changing marketing world, staying ahead of the curve is not just an advantage—it’s a necessity. That’s where marketing trade shows come into play, serving as epicenters of innovation, networking, learning, and brand growth. Here are the top 10 Marketing Trade Shows you won’t want to miss.

Marketing 52

Marketing Consumer Electronics Strategy Location 52

Inside Retail

DECEMBER 10, 2023

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.”

Strategy 290

Strategy Flow Engagement Customer Engagement 290