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How to manage the cultural divide in the workplace

Inside Retail

Adapting to the culture of a new market isn’t just about switching up your packaging or rebranding your company’s name so that it works overseas, although these things are important. This can cause confusion and make your initial engagement with the new setting challenging. Recognise that each market will require a different approach.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

Daniel Broderick, New Era’s managing director for Asia Pacific, recently shed light on how this iconic brand aims to shape the future of fashion in the region. The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses.

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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

She’s already really engaged with us on social and online, so I think this gives her the opportunity to come in and embrace the store experience. So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. It’s a really vibrant space for us. They will be our key focus.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience. Today, online marketing has revolutionized everything.

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. The idea for the business came from her experience working in corporate environments, as a paralegal, project coordinator at Deloitte, and in marketing at Woolies X.

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10 workplace culture secrets revealed

Inside Retail

What is the secret to great workplace culture and engagement? Research consistently shows that if you develop a workplace culture that engages your teams, you will enjoy higher customer satisfaction, loyalty, productivity and profitability, and lower employee turnover. Avoid overstretching your team.

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