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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Disengaged managers drive resignations. Here’s how to break cycle

Inside Retail

In that same year, two major surveys reported the pivotal role that managers play in making that resignation rate a reality. The first, DDI, told us that 57 per cent of people have left a job at some point in their career because of a manager. But should we accept that over half of our workforce have quit a job due to a poor manager?

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Akeneo Named Overall Ventana Research Value Index Leader in Product eXperience Management Research

Retail Focus

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

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Yoox Net-a-Porter: Here’s how to win at e-mail marketing

Inside Retail

But for businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration between a company’s marketing and technology teams is needed, according to Iain Hunneybell, Yoox Net-a-Porter’s global head of information security. Is it an engagement message? Is it a promo message?

Marketing 246
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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Inside Retail spoke to Tim Page, New Balance’s Pacific retail manager, to discuss how the latest Chadstone concept store is creating the next generation of immersive and engaging shopping experiences. New Balance sits at the intersection of sports and cultural heritage and its new UCC concept stores aim to reflect that.

Balance 264
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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Belles’ managing director Joss Jenner-Leuthart told Inside Retail that the brand has chosen to raise funding through this particular route – rather than a traditional capital raise – as it provides customers with the opportunity to connect more deeply with the brand, and feel a genuine sense of ownership over it.

Planning 244