Inside Retail

AUGUST 20, 2022

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences. Take Ticketek , for example.

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

Marketing 147

Marketing Consumer Gifts Engagement 147

Inside Retail

APRIL 10, 2024

The secondhand market is an exciting solution, offering quality, often designer items, at a fraction of the original price. This demonstrates their staunch commitment to curbing fashion waste and promoting a circular economy,” he explained. Moreover, it offers an avenue to free up wardrobes and generate additional income,” he added.

Marketing 130

Marketing Consumer Social Media Shopping 130

Inside Retail

JULY 27, 2021

Data science is very powerful – but capturing real value from that capability is challenging, particularly if you’re not the biggest retailer in your market sector. A lot of category managers tend to think about the range they have, but not the combination of range and store.

Management 234

Management Tailored Space Location 234

Parker Design

FEBRUARY 11, 2024

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. Here are 10 different ways that have helped our clients communicate with audiences through the power of infographics.

Engagement 52

Engagement Design Unity Promotion 52

Retail Focus

JUNE 6, 2022

MoEngage , the insights-led customer engagement platform, today announced that it has raised USD $77M in Series E funding. Multi-channel marketing tools available today are built to deliver campaign analytics and manage workflow automation.

Management 147

Management Customer Engagement Engagement Expansion 147

Inside Retail

MARCH 3, 2024

Benjamin Chin Fook Chuan, Ecco’s managing director for Singapore and Malaysia, and Carl Sahetapy, head of golf and distributors for Asia at Ecco, recently spoke with Inside Retail about the brand’s vision, innovations, and excitement surrounding its latest endeavours in the world of golf.

Marketing 130

Marketing Concept Promotion Social Media 130

Inside Retail

APRIL 10, 2024

This shift in shopping behaviour is not particularly surprising for retailers but it does present a unique marketing challenge. By identifying new trends in how consumers are making purchase decisions around promotional discounts and impulse purchases, retailers can meet the consumer where their budget is and potentially bend it.

Consumer 246

Consumer Promotion Strategy Shopping 246

Retail Focus

APRIL 20, 2023

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

Management 130

Management Perspective Strategy Marketing 130

Parcel Pending

APRIL 25, 2024

The plumbing industry is facing many challenges; however, it is possible for wholesale plumbing distributors and independent distributors to both navigate market turbulence and realize success. In 2023, it managed an impressive 52.3 In 2023, it managed an impressive 52.3

Management 52

Management Outdoor Social Media Marketing 52

Parcel Pending

DECEMBER 2, 2023

The concept of student engagement leaped to the forefront of the minds of professors and teachers as they strived to educate, interact, and encourage student participation during pandemic-induced online learning initiatives. Actively engaged students have been linked to improved achievement, persistence, and retention.

Engagement 52

Engagement Strategy Social Media Management 52

Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

Marketing 52

Marketing Social Media Advertising Outdoor 52

Inside Retail

DECEMBER 10, 2023

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.”

Strategy 290

Strategy Flow Engagement Customer Engagement 290

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age.

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Creative Displays Now

MARCH 4, 2024

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience. Today, online marketing has revolutionized everything.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

DECEMBER 5, 2023

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. Who within your audience was most engaged?

Strategy 130

Strategy Engagement Flow Promotion 130

Trade Group

APRIL 26, 2021

If you’re an event manager who wants to get promoted, the answer is YES! This extended break from live events allows you extra time to prove your value, plus earning a promotion takes time. Find alternative ways to promote your business. Engaging and building rapport via Zoom is a whole lot different than face-to-face.

Promotion 40

Promotion Management Social Media Planning 40

Inside Retail

SEPTEMBER 9, 2021

Customers are already getting used to adopting digital technology to manage their health, whether it be the government’s Medicare app, the MedAdvisor app for prescription management, or retailer apps like Chemist Warehouse’s Health @ Your Fingertips or Amcal’s health management app. These lead to environmental waste, for sure.

Promotion 239

Promotion Line Advertising Management 239

RetailMinded

OCTOBER 2, 2023

Effectively managing a retail supply chain is essential for meeting customer demands and maintaining a competitive edge in the market. Patagonia, an outdoor clothing retailer, focuses on sustainability by using recycled materials, reducing waste, and promoting ethical sourcing.

Management 52

Management Strategy Planning Tailored 52

Inside Retail

NOVEMBER 14, 2022

This means adopting new-generation technologies such as digital signage, powered by a robust operating system, enabling remote management, personalisation and interactivity with in-store signage. “As We work alongside marketers and store-improvement teams from building the vision for in-store digital signage to deploying it.”

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

Social Media 147

Social Media Strategy Balance Engagement 147

Retail Focus

AUGUST 8, 2023

Order Fulfillment When outsourcing, retailers can benefit from streamlined inventory management, order processing, and shipping. Digital Marketing and SEO To thrive in a competitive retail landscape, your business needs a strong online presence. This leads to improved inventory turnover and reduced instances of overstock or stockouts.

Social Media 130

Social Media Customer Retention Management Engagement 130

Inside Retail

SEPTEMBER 21, 2023

What’s critical to being BFCM-ready is the understanding that this event – formerly characterised by multiple discount codes and hurriedly sent emails – has evolved into a well-structured strategic endeavour as retailers assemble cross-functional teams, chart out detailed promotional strategies and methodically segment their customer base.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Inside Retail

FEBRUARY 26, 2024

There was good news in January when the Consumer Price Index slowed to the lowest rate in two years; however, experts recognise that the most volatile factors, such as rental rates and energy markets, remain the biggest drivers. Set benchmarks for inventory management, including the rate of inventory turnover and tracking and fill rate.

Customer Retention 147

Customer Retention Strategy Consumer Promotion 147

VMS

JULY 29, 2021

Association have agreed to a formal management relationship beginning September 1, 2021. the leading association for retail experience developers, with the creation and delivery of improved member benefits, event production, marketing, promotions and administrative support. The post SmartWork Media To Manage SHOP!

Management 98

Management Shopping Visual Merchandising Display 98

Inside Retail

APRIL 26, 2022

Here, Australia and New Zealand general manager Preet Bains discusses the brand’s omnichannel strategy, the sensory appeal of its unique stores and the key to maintaining the relevance of a legacy brand. . We seek to promote our brand integrity at all times, while providing exceptional products through engaging customer service.

Management 130

Management Beauty and Health Space Focal Point 130

Parker Design

OCTOBER 11, 2021

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. 1 – Create impact to engage. 4 – Surprise your audience . 5 – Improve your customer experience.

Engagement 52

Engagement Design Unity Reimagine 52

RetailMinded

JANUARY 8, 2024

We’re diving into how a dash of philanthropy and a strategic approach called moves management can create an unbeatable combo. Now hold up, what’s this move management deal? The post Enhancing Customer Loyalty In Retail: Integrating Philanthropy And Moves Management Strategies appeared first on Retail Minded.

Management 59

Management Strategy Shopping Engagement 59

Inside Retail

APRIL 14, 2024

In an industry with a very high percentage of female employees and, positively, strong representation in management ranks, there is still room at the top for many more women in leadership roles as CEO and company directors in major retailers. The retail industry accounts for 9.8 per cent of the total Australian workforce with around 1.5

Management 130

Management Retail Chains Department Stores Contrast 130

Inside Retail

AUGUST 22, 2023

Retailers who anticipated the incredible momentum behind their campaign – and suitably prepared their inventory levels and marketing approach – reaped significant benefits. Super Retail Group’s managing director Anthony Heraghty told Inside Retail that Rebel sold upwards of 60,000 Matilda jerseys throughout its campaign – with about 99.5

Engagement 246

Engagement Promotion Light Merchandising 246

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Through the use of window, wall, floor and outdoor branding, you can communicate with customers without even saying a word.

Promotion 162

Promotion Outdoor Space Display 162

RetailMinded

FEBRUARY 24, 2021

When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies.

Strategy 80

Strategy Marketing Customer Engagement Engagement 80

Retail Focus

DECEMBER 14, 2023

billion times (more if you include #tiktokmademebuythis), on diverse promoted products, it’s a clever marketing ploy that has woken many retailers and etailers to the potential of TikTok as an advertising platform. The only option is to ensure that your format and file size is correct and that your creatives are engaging.

Advertising 147

Advertising Strategy Social Media Engagement 147

Inside Retail

NOVEMBER 27, 2023

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. This is especially crucial in managing seasonal or event-driven merchandise. This is especially crucial in managing seasonal or event-driven merchandise.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

DECEMBER 17, 2023

The last quarter of the year typically sees retailers jump behind any promotional event as a way to entice consumers over competition. These promotional events have traditionally seen retailers shift huge amounts of stock and provided bumper sales to round off the quarter. But this shouldn’t just be a retail race to the bottom.

Shopping 130

Shopping Layout Strategy Gifts 130

Inside Retail

NOVEMBER 21, 2023

Many retailers perceive email and SMS marketing as merely a means to create sales opportunities or build brand awareness. But smart retailers know that creating memorable, personalised interactions can foster long-term customer loyalty by building genuine engaged relationships with customers. A lot of people just stop opening emails.

Apparel 130

Apparel Marketing Engagement Management 130