Retail Bound

APRIL 23, 2024

As a result, more and more consumers are gravitating towards brands that promote sustainable and ethical practices. Not only will this help attract environmentally and socially conscious consumers, but it will also promote a positive brand image. Ready to launch your product startup in the retail industry? Contact us today !

Consumer 52

Consumer Social Media Promotion Marketing 52

Inside Retail

MARCH 20, 2023

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. One key aspect of this is our focus on efficiency.

Fashion 236

Fashion Expansion Department Stores Strategy 236

Inside Retail

JANUARY 24, 2023

In explaining these results, the brand pointed to volatile demand, and promotional activity around key dates – such as Black Friday, Cyber Monday and the Christmas and Boxing Day sales period – which impacted its gross margin. He told Inside Retail that fashion customers are known for moving easily between brands.

Promotion 130

Promotion Fashion Marketing Apparel 130

Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. However, business owners often go slack with this part of running their retail ventures. This article highlights actionable strategies that can help retail businesses win the customer service game.

Social Media 130

Social Media Perspective Tailored Strategy 130

Inside Retail

AUGUST 20, 2022

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . This allows businesses to evaluate and continuously evolve their customer engagement strategies to grow their brand. Take Ticketek , for example.

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

Promotion 162

Promotion Outdoor Space Display 162

Creative Displays Now

JANUARY 17, 2023

Your marketing strategy determines your business’ success. Effective marketing is customer-focused and often involves multiple channels. Point-of-purchase displays are one of the most effective forms of retail advertising. 5 Reasons to Use Custom POP Displays in Your Retail Marketing Strategy.

Display 98

Display Advertising Promotion Strategy 98

Retail Bound

FEBRUARY 20, 2024

Take Competitors into Account It’s crucial to research and analyze your competitors’ pricing strategies when determining the best price for your product. Consider Different Pricing Strategies There are various pricing strategies that you can utilize to determine the best price for your product.

Target Market 52

Target Market Strategy Marketing Other 52

Retail Bound

DECEMBER 26, 2023

As a result, retailers are expected to place a stronger emphasis on e-commerce channels for product launches in the future. This means creating a seamless online shopping experience, investing in virtual try-on technology, and utilizing social media platforms for marketing and promoting new products. Happy launching!

Social Media 52

Social Media Promotion Tailored Strategy 52

Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

Retail Sales 98

Retail Sales Promotion Social Media Engagement 98

Retail Bound

JANUARY 30, 2024

Clearly defining your goals will help you determine the appropriate strategies and tactics for your launch. Step 2: Understand Your Target Audience Knowing your target audience is crucial for any successful retail product launch. Use this feedback to improve your product and marketing strategies for future launches.

Planning 52

Planning Social Media Engagement Strategy 52

Inside Retail

MAY 31, 2023

That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory. With an ambitious vision, disruptive strategy and impressive growth trajectory, Temu has established itself as a major contender, achieving milestones that Shein has only imagined during its 15 years of operation.

Social Media 130

Social Media Consumer Fashion Marketing 130

Retail Focus

APRIL 20, 2023

Since our inception, we have prioritised innovation to ensure our solutions are evolving alongside the ever-changing needs of today’s retail market,” said Kristin Naragon, Chief Strategy and Marketing Officer at Akeneo.

Management 130

Management Perspective Strategy Marketing 130

RetailMinded

MARCH 29, 2024

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. Retail marketers quickly realize how video transcription could save them time when presenting something new to their target audience.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

RetailMinded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Facial Recognition . Cashierless Stores .

Social Media 98

Social Media Marketing Promotion Shopping 98

Inside Retail

AUGUST 3, 2023

But with rising temperatures, more retailers are promoting them for hot weather and expanding into year-round styles as winters grow warmer. Few retail market firms track specific sales of “cooling” clothes, but related fabric manufacturing is rising.

Department Stores 130

Department Stores Line Apparel Other 130

Inside Retail

JUNE 24, 2021

Woolworths Group’s retail media business Cartology has announced two appointments, saying it is expanding its team to better serve its clients. As the company’s senior manager of Research and Insights, Gower will help strengthen Cartology’s insight-led approach to campaign strategy, implementation and evaluation.

Department Stores 147

Department Stores Management Tailored Apparel 147

Retail Focus

DECEMBER 3, 2023

AI could support retailers during major shopping events such as Black Friday Efficiency during busy shopping events This brings us on nicely to what may be of most interest to retailers: how is AI currently being used in the retail market.

Advertising 147

Advertising Focal Point Display Shopping 147

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future. Foresight does not require a belief in astrology.

Strategy 245

Strategy Marketing Consumer Planning 245

Inside Retail

JUNE 27, 2022

Strengthening our retail footprint by enhancing the retail marketing and visual merchandising experience, our product line, and our product distribution is going to be of prime importance,” Singh said. These measures have helped them determine general trends and even developed targeted marketing strategies and sales activities.

Consumer 130

Consumer Target Market Expansion Curate 130

Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. Interactive Displays.

Display 76

Display Merchandising Advertising Location 76

Rose

MARCH 24, 2020

to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. See some traditional examples, as well as some next-generation visual merchandising techniques and strategies, in the sections below.).

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

CAAD

APRIL 27, 2022

Storytelling in retail design is the commitment to capture the consumer through a visual narrative , in which history, tradition, values and the company’s business idea are the main protagonists. . Nowadays, stories move the world , which is why they are a clear trend in retail marketing. What is storytelling?

Retail Design 52

Retail Design Design Visual Merchandising Interior Design 52

RetailMinded

MAY 16, 2023

Nearly 10 million people throughout the United States work in retail. If you own a retail business and want to support your employees, provide them with high-quality uniforms. The proper uniform promotes teamwork and helps you and your employees present a united front.

Color 52

Color Unity Advertising Management 52

CAAD

NOVEMBER 9, 2022

It’s time to get to know some of the established and emerging trends to improve the check-out counter in retail. They are: Invest in accessories or materials that promote health and safety , such as antimicrobial counter mats, which is crucial after the Covid-19 pandemic. Tips and tricks to improve check-out.

Line 52

Line Shopping Accessories Accessories 52

Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. This is despite the enormous opportunities these communities present, with their willingness to purchase from brands that they trust.

Consumer 263

Consumer Department Stores Contrast Engagement 263

Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up commissioned this report because we believe it is paramount that leaders of e-commerce businesses who are seeking sustained success understand the diverse shopper personas in today’s retail market.”

Consumer 130

Consumer Tailored Management Shopping 130

Retail Focus

SEPTEMBER 17, 2023

It is believed that it’s important for retailers to carry brands that have a design aesthetic ensuring their products are both attractive and successful. Marketing effort is rewarded Many retailers failed to promote Christmas for many years. Experiential retailing is a vital aspect of the retail marketing industry.

Display 130

Display Merchandising Social Media Visual Merchandising 130

Creative Displays Now

DECEMBER 30, 2020

Humanize your website and social media strategy. Use your social media platforms to strengthen your connections, rather than promote your product. In a busy retail market, it’s tempting to design packaging in the hopes that it will be louder and more attention-grabbing than your competitors. Use Simple Designs.

Color 76

Color Display Social Media Marketing 76

Compliantia

NOVEMBER 1, 2021

You should also ensure that you have enough resources to support your strategy. Supply chain management at the national level comes with a lot more challenges and complexity, which is why you should carefully craft a strategy that ensures your products make it to the right locations and the most optimal time. Capital and resources.

Expansion 52

Expansion Location Management Marketing 52

Compliantia

NOVEMBER 1, 2021

You should also ensure that you have enough resources to support your strategy. Supply chain management at the national level comes with a lot more challenges and complexity, which is why you should carefully craft a strategy that ensures your products make it to the right locations and the most optimal time. Capital and resources.

Expansion 52

Expansion Location Management Marketing 52

Greater Group

DECEMBER 24, 2019

Experiential retail creates a safe space for new customers to be charmed by what the store offers, and for customers already familiar with the brand to promote their idea of it and solidify their commitment to it. 5 examples of retailers who have implemented the retailtainment concept in their stores. Avengers S.T.A.T.I.O.N.

Social Media 52

Social Media Concept Gifts Color 52

Inside Retail

MARCH 21, 2023

Retailers can use a curated model by collecting product recommendations based on a customer’s purchase history or browsing behaviour, or offering personalised promotions or discounts based on preferences. If the app intersects with a similar audience, why not try to see what your brand could look like on that platform?

Curate 130

Curate Engagement Space Social Media 130