Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

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Retail Focus

FEBRUARY 23, 2024

Here, Retail Focus picks out some of the best examples of surface interaction within the retail market. For the recent release of the new ‘Wonka’ film, Ontario-based print business Global Printing Enterprises (GPE) used several products from Drytac to produce an immersive display to help promote the movie.

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Retail Bound

APRIL 23, 2024

As a result, more and more consumers are gravitating towards brands that promote sustainable and ethical practices. Not only will this help attract environmentally and socially conscious consumers, but it will also promote a positive brand image. Ready to launch your product startup in the retail industry?

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Inside Retail

JANUARY 24, 2023

In explaining these results, the brand pointed to volatile demand, and promotional activity around key dates – such as Black Friday, Cyber Monday and the Christmas and Boxing Day sales period – which impacted its gross margin. As such, retailers need to be strategic and forward-thinking in how they participate.

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Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

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Retail Bound

DECEMBER 26, 2023

As a result, retailers are expected to place a stronger emphasis on e-commerce channels for product launches in the future. This means creating a seamless online shopping experience, investing in virtual try-on technology, and utilizing social media platforms for marketing and promoting new products. Happy launching!

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Creative Displays Now

JANUARY 17, 2023

Point-of-purchase displays are one of the most effective forms of retail advertising. Custom retail displays use eye-catching material to make your product and brand stand out among your competitors and offer promotions and discounts to increase sales. 5 Reasons to Use Custom POP Displays in Your Retail Marketing Strategy.

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Inside Retail

AUGUST 23, 2022

She hopes that this collaboration will result in more artists coming on board, and the brand is intent on creating more crossover fashion pieces together to promote its design community to the masses. So we wanted to create a joyful connection between fashion and art with WPC,” Zhang said.

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Inside Retail

MARCH 20, 2023

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives.

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RetailMinded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Facial Recognition .

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Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. Once you know them well, you can personalise interactions with proactive communication, targeted promotions, and unique product recommendations according to their needs and preferences.

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VMS

JANUARY 20, 2022

Lego Group (Billund, Denmark) has rolled out a new retail concept that the toy maker is calling its “store of the future,” the company announced on Wednesday. To help launch and promote the new concept, Lego has partnered with TracyLocke, a Dallas-based communications agency. Read the full release here.

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Inside Retail

MAY 31, 2023

That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory. Traditionally, small businesses have struggled to break into a retail market dominated by global brands and manufacturers, lacking the marketing strength to become a cross-border retailer on their own.

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Retail Bound

JANUARY 30, 2024

Step 5: Utilize Various Channels for Promotion In today’s digital age, there are various channels available for promoting your retail product launch and driving traffic to your in-store retail partner.

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Inside Retail

AUGUST 20, 2022

Meaningful, personalised engagement is about more than just pop-up ads on a mobile site or a promotional email. This online liquor retailer needed to up its messaging game for more engaged customers, so it turned to Braze Connected Content. Are you ready to reimagine retail marketing?

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Retail Focus

DECEMBER 3, 2023

AI could support retailers during major shopping events such as Black Friday Efficiency during busy shopping events This brings us on nicely to what may be of most interest to retailers: how is AI currently being used in the retail market.

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Inside Retail

AUGUST 3, 2023

But with rising temperatures, more retailers are promoting them for hot weather and expanding into year-round styles as winters grow warmer. Few retail market firms track specific sales of “cooling” clothes, but related fabric manufacturing is rising.

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Inside Retail

JUNE 24, 2021

Woolworths Group’s retail media business Cartology has announced two appointments, saying it is expanding its team to better serve its clients. Maedar, who has expertise in the international retail market and in premium and luxury brands,is the CEO of The KaDeWe Group, which he joined in 2014.

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Inside Retail

FEBRUARY 16, 2023

As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We The post Behind the rise of ultra-prestige products in Asia’s travel retail market appeared first on Inside Retail.

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Inside Retail

APRIL 28, 2021

You launched Uniek with the aim to shine a light on older women who are normally overlooked by other retailers. Over the last few years, as I have moved into my 40s, I have felt excluded in the way in which brands would promote and communicate their offering. Why is that important to you and how have you done this?

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RetailMinded

MARCH 29, 2024

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. Retail marketers quickly realize how video transcription could save them time when presenting something new to their target audience.

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Inside Retail

JUNE 25, 2023

Costco (like other ‘treasure hunt’ retailers such as TJX, Aldi and Trader Joe’s) are a marketer’s graveyard because their business models don’t allow them the luxury of a big marketing budget to promote products or cover up deficiencies. Indeed, their business models repose partly on not marketing at all.

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Retail Focus

APRIL 20, 2023

Since our inception, we have prioritised innovation to ensure our solutions are evolving alongside the ever-changing needs of today’s retail market,” said Kristin Naragon, Chief Strategy and Marketing Officer at Akeneo.

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Inside Retail

MARCH 29, 2022

According to the report, as retailers begin embracing more social channels, it’s important that brands ensure that the customer’s experiences are consistent across all platforms. Meanwhile, the global AR-in-retail market is forecast to grow at a rate of 47 per cent between 2020 and 2027. Exploring the next frontier: AR and VR.

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Inside Retail

AUGUST 21, 2022

Similarly, as retailers and retail marketers, we need to benchmark ourselves against more than just our direct competitors. Federer opts for former GP motorcycling world champ Valentino Rossi (who returns the favour). It seems that if you want to play at the top of your game, it’s a good idea to broaden your horizon.

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RetailMinded

FEBRUARY 24, 2021

When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies.

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Retail Bound

FEBRUARY 20, 2024

It’s essential to regularly review and adjust your pricing strategy based on market trends, customer feedback, and other factors that may impact the perceived value of your product. Consider running promotions or discounts to test different price points and gather data on what resonates best with your audience.

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Retail Focus

JUNE 28, 2022

If you work in retail marketing, you are probably already familiar with the concept of virtual retail events. Of course, throwing a successful virtual retail event is often easier said than done.

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Retail Focus

OCTOBER 18, 2022

But it isn’t likely to be the disaster in the overall retail market that some people predict. In fact, the latest figures suggest that spending on DIY projects in the UK will probably only fall by 5% in 2022 when compared to last year.

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Inside Retail

JUNE 27, 2022

Strengthening our retail footprint by enhancing the retail marketing and visual merchandising experience, our product line, and our product distribution is going to be of prime importance,” Singh said. The immediate future.

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Inside Retail

JUNE 20, 2022

This was mainly fuelled by Chinese consumers, who accounted for nearly 23 per cent of the growth, followed by the US market at 15 per cent. Overall, the worth of the global sportswear retail market has increased by 22 per cent, to US$666.2 With a focus on the US, its marketing promotes diversity and a global outlook.

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Retail Prophet

AUGUST 11, 2023

Today, we sit on the edge of yet another technology revolution in retail, with investment by retailers in AI and machine learning projected to increase up to eight-fold by 2032. Yet, despite all the investment in technological progress, too many retailers today struggle to stay afloat, grinding it out each day, one promotion at a time.

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Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays.

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Retailing Insight

MARCH 24, 2021

The pop-up or flash retailing market in the United States is estimated to be a $50 billion industry, and it’s for good reason. This approach affords cross-promotion and an ability to tap into an existing customer base. The Concept.

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RetailMinded

MAY 16, 2023

Nearly 10 million people throughout the United States work in retail. If you own a retail business and want to support your employees, provide them with high-quality uniforms. The proper uniform promotes teamwork and helps you and your employees present a united front.

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CAAD

APRIL 27, 2022

Nowadays, stories move the world , which is why they are a clear trend in retail marketing. Thus, the use of narratives or stories in retail marketing helps us to convince the customer to choose our product, to remain loyal to it and to feel part of something.

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