Retail Bound

APRIL 23, 2024

With the convenience of online shopping and a wider selection of products, more and more consumers are turning to e-commerce for their retail needs. trillion by 2025, making it a lucrative market for product startups. As a result, more and more consumers are gravitating towards brands that promote sustainable and ethical practices.

Consumer 52

Consumer Social Media Promotion Marketing 52

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

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Promotion Outdoor Space Display 163

RetailMinded

FEBRUARY 24, 2021

When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies.

Strategy 80

Strategy Marketing Customer Engagement Engagement 80

Retail Focus

JUNE 3, 2021

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. Let’s look at three ways that data science can help retailers thrive in a highly competitive multi-channel environment. 41% to an in-store flyer today.

Strategy 200

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Inside Retail

JANUARY 24, 2023

In explaining these results, the brand pointed to volatile demand, and promotional activity around key dates – such as Black Friday, Cyber Monday and the Christmas and Boxing Day sales period – which impacted its gross margin. He said the market will punish brands that get any of this wrong. “[One

Promotion 130

Promotion Fashion Marketing Apparel 130

Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

Retail Sales 98

Retail Sales Promotion Social Media Engagement 98

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

AUGUST 23, 2022

She hopes that this collaboration will result in more artists coming on board, and the brand is intent on creating more crossover fashion pieces together to promote its design community to the masses. Market realities. Zhang is concentrating on mainland China as she feels it’s an easier market for her to navigate.

Fashion 130

Fashion Advertising Art Social Media 130

Inside Retail

MAY 31, 2023

That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory. Next-generation manufacturing A study by market research agency YPulse revealed Amazon as the favourite retail brand among Gen Z, with its growing appetite for online marketplaces.

Social Media 130

Social Media Consumer Fashion Marketing 130

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. The annual retail sales in the UK totaled 496 billion pounds in 2022, growing significantly over the last decade. However, business owners often go slack with this part of running their retail ventures.

Social Media 130

Social Media Perspective Tailored Strategy 130

RetailMinded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Customer Service Robots . Facial Recognition .

Social Media 98

Social Media Marketing Promotion Shopping 98

Retail Bound

DECEMBER 26, 2023

As a result, retailers are expected to place a stronger emphasis on e-commerce channels for product launches in the future. This means creating a seamless online shopping experience, investing in virtual try-on technology, and utilizing social media platforms for marketing and promoting new products. Happy launching!

Social Media 52

Social Media Promotion Tailored Strategy 52

Creative Displays Now

JANUARY 17, 2023

Your marketing strategy determines your business’ success. Effective marketing is customer-focused and often involves multiple channels. Point-of-purchase displays are one of the most effective forms of retail advertising. 5 Reasons to Use Custom POP Displays in Your Retail Marketing Strategy.

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Display Advertising Promotion Strategy 98

Inside Retail

MARCH 20, 2023

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. It works with more than 500 supply partners, with its products manufactured across over 800 factories.

Fashion 236

Fashion Expansion Department Stores Strategy 236

Retail Bound

JANUARY 30, 2024

Now comes the crucial step of successfully launching it into the market. A well-planned in-store product launch can greatly impact the success of your product and brand in the retail industry. By understanding your target audience, you can tailor your marketing efforts to effectively reach and engage them. Look no further!

Planning 52

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Retail Focus

DECEMBER 3, 2023

There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market? While we may be some way off robots manning the tills, there are certainly elements of AI beginning to creep into retail.

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Advertising Focal Point Display Shopping 148

Inside Retail

APRIL 28, 2021

Here, we chat with the former head of marketing at Mercedes-Benz about what she learnt from the auto brand, her favourite retailers and why diversity and inclusion are at the heart of her start-up. You launched Uniek with the aim to shine a light on older women who are normally overlooked by other retailers.

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Inside Retail

AUGUST 3, 2023

The push comes as clothing retailers, whose sales dipped as inflation-weary consumers prioritised essentials over discretionary purchases, amp up their marketing of “cooling” garments as heat waves batter at least three continents.

Department Stores 130

Department Stores Line Apparel Other 130

Retail Focus

APRIL 20, 2023

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

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Inside Retail

JUNE 25, 2023

Costco (like other ‘treasure hunt’ retailers such as TJX, Aldi and Trader Joe’s) are a marketer’s graveyard because their business models don’t allow them the luxury of a big marketing budget to promote products or cover up deficiencies. Indeed, their business models repose partly on not marketing at all.

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VMS

JANUARY 20, 2022

Lego Group (Billund, Denmark) has rolled out a new retail concept that the toy maker is calling its “store of the future,” the company announced on Wednesday. To help launch and promote the new concept, Lego has partnered with TracyLocke, a Dallas-based communications agency. Read the full release here.

Visual Merchandising 74

Visual Merchandising Concept Promotion Merchandising 74

Inside Retail

AUGUST 20, 2022

It allows brands to process customer data in real-time, optimise relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Meaningful, personalised engagement is about more than just pop-up ads on a mobile site or a promotional email. Are you ready to reimagine retail marketing?

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Inside Retail

FEBRUARY 16, 2023

As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We We’ve observed an acceleration of the ultra prestige segment, especially in the more mature luxury markets of Asia and the Gulf,” she stressed.

Retail Marketing 130

Retail Marketing Marketing Artistic Gifts 130

RetailMinded

MARCH 29, 2024

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. Retail marketers quickly realize how video transcription could save them time when presenting something new to their target audience.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

JUNE 24, 2021

Woolworths Group’s retail media business Cartology has announced two appointments, saying it is expanding its team to better serve its clients. He will be reporting to Jodie Koning, Cartology head of Marketing and Insights.

Department Stores 147

Department Stores Management Tailored Apparel 147

Retail Bound

FEBRUARY 20, 2024

Launching a new product in retail can be an exciting but nerve-wracking experience. You have put in countless hours of hard work and dedication to create something unique and valuable, and now it’s time to introduce it to the market. With a well-thought-out pricing strategy, you can set your product up for success in the market.

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Target Market Strategy Marketing Other 52

Inside Retail

JUNE 27, 2022

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

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Consumer Target Market Expansion Curate 130

Inside Retail

JUNE 20, 2022

shows that the sportswear market in 2021 was almost entirely recovered to pre-pandemic sales. This was mainly fuelled by Chinese consumers, who accounted for nearly 23 per cent of the growth, followed by the US market at 15 per cent. Overall, the worth of the global sportswear retail market has increased by 22 per cent, to US$666.2

Social Media 130

Social Media Marketing Contrast Consumer 130

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

Strategy 245

Strategy Marketing Consumer Planning 245

Retail Focus

JUNE 28, 2022

If you work in retail marketing, you are probably already familiar with the concept of virtual retail events. Of course, throwing a successful virtual retail event is often easier said than done. Of course, throwing a successful virtual retail event is often easier said than done.

Customer Retention 130

Customer Retention Art Display Concept 130

Inside Retail

MARCH 29, 2022

According to the report, as retailers begin embracing more social channels, it’s important that brands ensure that the customer’s experiences are consistent across all platforms. Meanwhile, the global AR-in-retail market is forecast to grow at a rate of 47 per cent between 2020 and 2027. Exploring the next frontier: AR and VR.

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Social Media Engagement Shopping Concept 130

Retail Focus

OCTOBER 18, 2022

But it isn’t likely to be the disaster in the overall retail market that some people predict. In fact, the latest figures suggest that spending on DIY projects in the UK will probably only fall by 5% in 2022 when compared to last year.

Consumer 130

Consumer Shopping Retail Marketing Retail Design 130

Retailing Insight

MARCH 24, 2021

Retailers and indeed, many other brands, understand the quintessential need for unique consumer experiences which foster a human bond. Pop-ups started based on this need – think Farmer’s Markets – but they’ve quickly evolved. This approach affords cross-promotion and an ability to tap into an existing customer base. The Concept.

Social Media 98

Social Media Concept Engagement Artistic 98

Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays.

Display 76

Display Merchandising Advertising Location 76

Inside Retail

AUGUST 21, 2022

Similarly, as retailers and retail marketers, we need to benchmark ourselves against more than just our direct competitors. Federer opts for former GP motorcycling world champ Valentino Rossi (who returns the favour). It seems that if you want to play at the top of your game, it’s a good idea to broaden your horizon.

Concept 130

Concept Consumer Fashion Perspective 130

Retail Prophet

AUGUST 11, 2023

Today, we sit on the edge of yet another technology revolution in retail, with investment by retailers in AI and machine learning projected to increase up to eight-fold by 2032. Yet, despite all the investment in technological progress, too many retailers today struggle to stay afloat, grinding it out each day, one promotion at a time.

Art 52

Art Consumer Artistic Form 52

CAAD

APRIL 27, 2022

Telling a story that the customer can understand and perceive is one of the most common marketing resources, to which storytelling and visual merchandising give a new dimension. Everyone is aware of the importance of storytelling in the retail sector, but how many good examples can we find today? . What is storytelling? © Copyright.

Retail Design 52

Retail Design Design Visual Merchandising Interior Design 52