Retail Focus

FEBRUARY 23, 2024

In today’s modern, fast-paced world, it is no longer enough for retailers to simply expect consumers to walk in off the high street and begin spending money. Here, Retail Focus picks out some of the best examples of surface interaction within the retail market.

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Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

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Inside Retail

MAY 31, 2023

That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory. Traditionally, small businesses have struggled to break into a retail market dominated by global brands and manufacturers, lacking the marketing strength to become a cross-border retailer on their own.

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Inside Retail

MARCH 20, 2023

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. It works with more than 500 supply partners, with its products manufactured across over 800 factories.

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Retail Bound

DECEMBER 26, 2023

Product launches from manufacturers have been a crucial part of the retail industry for many years, serving as a driving force for companies to stay ahead of competitors and meet the ever-changing demands of consumers. Sustainability As consumers become more environmentally conscious, sustainability has become a top priority for many.

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Inside Retail

JANUARY 24, 2023

To what extent can City Chic’s half-year results be attributed to external trends and changes in consumer behaviour? As reported by Inside Retail , the plus-sized womenswear retailer recorded a sales dip of about eight per cent to $168.6 As such, retailers need to be strategic and forward-thinking in how they participate.

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Inside Retail

AUGUST 20, 2022

As we know, today’s consumers are doing much of their shopping online. To help navigate this cookieless world, Braze released a Retail Customer Engagement Review that looks to solve three common challenges being faced by retailers today. billion on online retail , accounting for around 13.2

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Creative Displays Now

JANUARY 17, 2023

Custom retail displays use eye-catching material to make your product and brand stand out among your competitors and offer promotions and discounts to increase sales. They target consumers who are ready to buy your product but need one final push. They target consumers who are ready to buy your product but need one final push.

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Inside Retail

AUGUST 23, 2022

She hopes that this collaboration will result in more artists coming on board, and the brand is intent on creating more crossover fashion pieces together to promote its design community to the masses. So we wanted to create a joyful connection between fashion and art with WPC,” Zhang said. Supermint has a WeChat and Taobao presence in China.

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Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

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Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. These statistics highlight the significance of personalised customer interactions in the retail space. Exceptional customer service goes beyond driving sales.

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Inside Retail

AUGUST 21, 2022

Similarly, as retailers and retail marketers, we need to benchmark ourselves against more than just our direct competitors. Consumers don’t neatly collect and categorise their experiences into separate buckets. and if so, how will you make your retail experience relevant? Do you have plans for Web 3.0,

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Inside Retail

AUGUST 3, 2023

Retailers such as Macy’s and Columbia Sportswear are expanding their use of “breathable” and “cooling” fabrics in a bid to boost sales as record-high temperatures drive demand for clothing that can help consumers beat the heat.

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Retail Focus

DECEMBER 3, 2023

Looking at the current market, there are plenty of examples of how AI is improving retail both for businesses in the market and the consumer. Retail Focus has received plenty of emails on the subject from early adopters of AI in the sector, setting out how AI has helped them improve as a business.

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Inside Retail

APRIL 28, 2021

Like many talented industry professionals last year, Uniek founder Katherine Gracey was motivated to finally take the plunge and launch her own loungewear direct-to-consumer business. You launched Uniek with the aim to shine a light on older women who are normally overlooked by other retailers. Keep it simple.

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Inside Retail

MARCH 29, 2022

According to the report, as retailers begin embracing more social channels, it’s important that brands ensure that the customer’s experiences are consistent across all platforms. Meanwhile, the global AR-in-retail market is forecast to grow at a rate of 47 per cent between 2020 and 2027. Exploring the next frontier: AR and VR.

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RetailMinded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Facial Recognition .

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Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up surveyed more than 500 shoppers and asked them what they love about their favourite retailers – and why they avoid others.

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Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

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Retail Prophet

AUGUST 11, 2023

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. But the shift is bigger than consumer-facing innovations. Because, as it turns out, attracting attention and promoting recall are what art does best.

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Retail Focus

OCTOBER 18, 2022

But it isn’t likely to be the disaster in the overall retail market that some people predict. This period of cutback is also likely to lead to pent-up demand that could lead to a new boom period once the spending power of British consumers increases again, with consumers possibly adopting the metaverse for shopping purposes by then.

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Inside Retail

JUNE 24, 2021

Woolworths Group’s retail media business Cartology has announced two appointments, saying it is expanding its team to better serve its clients. This will allow us to improve the quality of our brand activations within Woolworths and drive greater strategic alignment across all consumer touchpoints,” Shedden said.

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Inside Retail

JUNE 20, 2022

shows that the sportswear market in 2021 was almost entirely recovered to pre-pandemic sales. This was mainly fuelled by Chinese consumers, who accounted for nearly 23 per cent of the growth, followed by the US market at 15 per cent. With a focus on the US, its marketing promotes diversity and a global outlook.

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Inside Retail

JUNE 25, 2023

Makro accepts both business customers and individual consumers but doesn’t require membership, so it is not technically a club, even though its stores bear a strong resemblance to one. Indeed, their business models repose partly on not marketing at all.

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Retail Bound

FEBRUARY 20, 2024

Setting the right price for your product is essential because it not only affects your sales and revenue, but it also sends a message to consumers about the value and quality of your offering. Consider running promotions or discounts to test different price points and gather data on what resonates best with your audience.

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Inside Retail

FEBRUARY 16, 2023

As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We We’ve observed an acceleration of the ultra prestige segment, especially in the more mature luxury markets of Asia and the Gulf,” she stressed.

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Retailing Insight

MARCH 24, 2021

Retailers and indeed, many other brands, understand the quintessential need for unique consumer experiences which foster a human bond. Pop-ups started based on this need – think Farmer’s Markets – but they’ve quickly evolved. This gave consumers an opportunity to connect directly with the artisans and engage with their products.

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Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. Temporary Displays.

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CAAD

NOVEMBER 9, 2022

Surveys are often the best thermometer for gauging consumer opinion. With them, we can find out what they think about many issues that affect retailing. For example, a recent consumer survey revealed that 15% of shoppers leave a convenience store and abandon their purchase after one minute of waiting in line.

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CAAD

APRIL 27, 2022

Everyone is aware of the importance of storytelling in the retail sector, but how many good examples can we find today? . Storytelling in retail design is the commitment to capture the consumer through a visual narrative , in which history, tradition, values and the company’s business idea are the main protagonists. .

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Creative Displays Now

DECEMBER 30, 2020

Consumers with the problem your product solves will see how yours stands out from the rest. Let your loyal consumers be the first to know about new launches. Use your social media platforms to strengthen your connections, rather than promote your product. Perhaps you have a lotion formulated for a specific skin concern.

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Rose

MARCH 24, 2020

Regarding the artistic component, “Visual merchandising applies to everything from the exterior of your retail store to the well-lit entryway all the way through to the well-placed furniture, fixtures, and promotional displays. This can work magic if you happen to be in the business of selling consumables,” according to Shopify.

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Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future. Foresight does not require a belief in astrology.

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Retail Focus

SEPTEMBER 17, 2023

Brands then tell a story that their consumers can engage with. It is believed that it’s important for retailers to carry brands that have a design aesthetic ensuring their products are both attractive and successful. Marketing effort is rewarded Many retailers failed to promote Christmas for many years.

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Barber Design

APRIL 27, 2017

Retailers are constantly developing more effective methods for engaging with customers – not just to make a sale, but to promote their brand and instil customer loyalty. In the past retailers would broadcast one single message for all customers to consume. Showing rather than telling.

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Greater Group

DECEMBER 24, 2019

Experiential retail creates a safe space for new customers to be charmed by what the store offers, and for customers already familiar with the brand to promote their idea of it and solidify their commitment to it. 5 examples of retailers who have implemented the retailtainment concept in their stores. Avengers S.T.A.T.I.O.N.

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