Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Here, are four major lessons the business world can learn from Swift’s story and journey.

Marketing 290

Marketing Engagement Strategy Social Media 290

Retail Focus

SEPTEMBER 21, 2021

The ‘Queen The Greatest’ store will take visitors on a journey over 2 floors, from 70s thrift store (Freddie and Roger had a stall in Kensington Market), 80s iconic live performances and tours, 90s record store, 00s DVD homage through to 2010s tech concepts.

Shopping 173

Shopping Fashion Apparel Art 173

Inside Retail

JULY 22, 2024

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific.

Expansion 262

Expansion Strategy Fashion Engagement 262

Inside Retail

JUNE 1, 2022

Viviology is run as a standalone brand, with its own brand manager. It has its own channels, website and marketing mix, which will be the approach for each private label brand,” she said. It’s really about building up those brand attributes and giving it a very powerful brand DNA.”.

Social Media 182

Social Media Engagement Line Strategy 182

Inside Retail

AUGUST 5, 2021

Online platform OnTheList gets new brand manager. OnTheList appointed Alexis Fredet as its new brand manager for Australia. The online platform OnTheList is an independent members-only flash sales concept site founded in Hong Kong and has a presence in Singapore, Taiwan, Shanghai, and Beijing.

Management 130

Management Brand Management Strategy Architecture 130

Retail Focus

OCTOBER 7, 2024

An immersive journey is created that not only improves brand loyalty but also makes shopping a distinctive form of entertainment and self-expression. In addition, the three-pronged strategy can attract young, tech-savvy consumers who prioritise experiences over products, resulting in a wider demographic appeal for the brand.

Social Media 147

Social Media Curate Engagement Strategy 147

Retail Focus

OCTOBER 10, 2023

The Retail Theatre In the contemporary landscape of retail literature, the prevailing emphasis centres on the concept of store experiences, retail experiences, and the paradigm of experiential retailing. The concept of the “experience economy” highlights how brands use their spaces, props, and goods to engage customers in memorable events.

Engagement 147

Engagement Harmony Strategy Management 147

Inside Retail

JUNE 18, 2023

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

Marketing 130

Marketing Engagement Space Brand Management 130

Inside Retail

OCTOBER 7, 2024

It delivers the key functions of centralised brand management and localised personalisation, providing a versatile solution that caters to the diverse needs of both franchisors and franchisees. This dual approach enhances both the commercial impact and brand consistency of marketing campaigns, says Taguchi CEO Dean Maidment.

Marketing 130

Marketing Management Flow Customer Engagement 130

Retail Focus

AUGUST 10, 2023

Recently, they crossed all boundaries to discover the vast opportunities for their brands to evolve and grow. The challenge culinary luxury ventures face lies in maintaining the exclusivity and cachet associated with luxury, as the culinary world has its own set of expectations.

Expansion 130

Expansion Balance Boutique Engagement 130

Inside Retail

APRIL 5, 2022

It will continue to evolve the concept that we rolled out last year at Karrinyup and Robina – really open [with] a lot of space to come in and enjoy the store environment and lovely marble finishes and brass finishes throughout the store. SK: It’s a beautiful corner site in the City Cross building [on Rundle Mall]. Hopefully, June.

Marketing 130

Marketing Planning Space Engagement 130

Trade Show Booth Companies - Trade Group

DECEMBER 21, 2021

In March 2021, WHP Global, a brand management company, acquired a controlling interest in Tru Kids. Today, we don’t even raise an eyebrow at this concept because we’re deeply immersed in the experience economy. As stores emptied of shoppers, the company declared bankruptcy in 2017. By the middle of 2018, the final U.S.

Social Media 52

Social Media Shopping Other Brand Management 52

Quarter 20

AUGUST 9, 2019

Many of us recognize Lululemon as a stand out brand that. fully embrace the concept of a retail community in their spaces. Community Retail Brand Building. It’s not merely about the product, but about using unique fixtures and storytelling pieces to contextualize products in a relatable life-style.

Retail Space 52

Retail Space Space Outdoor Promotion 52