Retail Focus

NOVEMBER 7, 2022

Naturally, fashion brands have embraced sharing on their methods. They changed their perspective by doing business by including clients in their practices. For many years, the store was considered as an opportunity, differentiating the brand on one hand, and making the store stand out on the other hand.

Brand Management 130

Brand Management Fashion Management Perspective 130

Inside Retail

NOVEMBER 28, 2021

Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand. How important is it for the brand to have that direct connection with its customer base?

Boutique 246

Boutique Concept Perspective Consumer 246

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Here, are four major lessons the business world can learn from Swift’s story and journey.

Marketing 290

Marketing Engagement Strategy Social Media 290

Retail Focus

FEBRUARY 9, 2023

Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats. Given this situation, startups have been invited to invest in their local communities to revive the street with local concepts. The retail environment concept, theme and offer display.

Social Media 265

Social Media Concept Shopping Beauty and Health 265

Retail Focus

OCTOBER 10, 2023

The Retail Theatre In the contemporary landscape of retail literature, the prevailing emphasis centres on the concept of store experiences, retail experiences, and the paradigm of experiential retailing. The concept of the “experience economy” highlights how brands use their spaces, props, and goods to engage customers in memorable events.

Engagement 148

Engagement Harmony Strategy Management 148