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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Naturally, fashion brands have embraced sharing on their methods. They changed their perspective by doing business by including clients in their practices. More recently, sustainability has also been reflected in how brands furnish their stores and the equipment they focus on making their stores more sustainable.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. There are countless examples of brands leveraging their success stories through various PR strategies.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats. Given this situation, startups have been invited to invest in their local communities to revive the street with local concepts. The retail environment concept, theme and offer display.

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From Pop-Up Stores to Seamless Experiences

Retail Focus

The Retail Theatre In the contemporary landscape of retail literature, the prevailing emphasis centres on the concept of store experiences, retail experiences, and the paradigm of experiential retailing. The concept of the “experience economy” highlights how brands use their spaces, props, and goods to engage customers in memorable events.