article thumbnail

Daoxiangcun Concept Store by Blackbird Brand Management

Retail Design Blog

In designing the Beijing Sanhe Daoxiangcun pastry shop, we pursued the idea of injecting modern elements into the century-old brand.

article thumbnail

From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

For many years, the store was considered as an opportunity, differentiating the brand on one hand, and making the store stand out on the other hand. Pop-up stores have integrated luxury brand channels. They follow brand guidelines and could experiment concepts that luxury brands find appealing. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

Sydney’s Bondi Beach has become home to many pop-up activations and brand collaborations, including, most recently, a beach club venture between membership-based skin clinic Fayshell and ice-cream giant Magnum. It felt like there wasn’t a business model out there that just facilitated regular monthly facials.”

Curate 246
article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. However, there are few examples of brands that have shown the ability to bounce back when things don’t go as planned.

Marketing 290
article thumbnail

A step back in time: Piaget’s Sydney store blends old with new

Inside Retail

Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand. How important is it for the brand to have that direct connection with its customer base?

Boutique 246
article thumbnail

Retail appointments for the week

Inside Retail

Williams names retail general manager. Williams has appointed Steven Woolley as its new general manager for retail. Daniel Grieder, the new CEO of Hugo Boss, is now officially on board and will be joining the brand’s managing board. Carousell appoints new managing director for Hong Kong.

article thumbnail

Proximity retailing and current retail environmental paradoxes

Retail Focus

Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats. Given this situation, startups have been invited to invest in their local communities to revive the street with local concepts. The retail environment concept, theme and offer display.