Brand Management Concept Curate Management 
Retail Focus
NOVEMBER 7, 2022
For many years, the store was considered as an opportunity, differentiating the brand on one hand, and making the store stand out on the other hand. Pop-up stores have integrated luxury brand channels. They follow brand guidelines and could experiment concepts that luxury brands find appealing. .
Inside Retail
JANUARY 2, 2024
Sydney’s Bondi Beach has become home to many pop-up activations and brand collaborations, including, most recently, a beach club venture between membership-based skin clinic Fayshell and ice-cream giant Magnum. It felt like there wasn’t a business model out there that just facilitated regular monthly facials.”
Retail Focus
AUGUST 10, 2023
From boutiques to beyond … Luxury brands are moving past the confines of traditional bricks-and-mortar retail to offer immersive experiences that go beyond just products. The diversification of touchpoints contributed to giving luxury brands more opportunities to communicate what they stood for.
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