Swizzels kicks off summer campaign

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Confectionery manufacturer Swizzels has launched a summer campaign for its Squashies brand.

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The “Squashathon” campaign will feature across Swizzels’ social media channels throughout July and August, running summer-themed challenges with daily prizes on offer.

POS and displays materials will also be available for retailers.

Clare Lynch, Squashies brand manager at Swizzels, said: ‘‘Squashies continues to help grow the category and is now the number one sugar confectionery brand, so we are making the most of the brand’s popularity during this critical sales period where the proportion of sweets bought versus chocolate naturally increases.

‘‘This year staycations are proving to be more popular than ever, and Squashies are the ideal treat for our target audience of families and young people to enjoy while travelling and exploring.

“We are embracing this trend by encouraging consumers to make Squashies a part of their summer.’’