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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Emerging shopping platforms.

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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

To solidify our understanding of this, we recently published a Report, Digital Engagement: A Social Future. We found, among other things, that 60 per cent of consumers believe social media platforms don’t do enough to protect their private information, and 65 per cent don’t want brands using their personal data for commercial benefit.

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Here’s what retailers need to know about social media use in Apac: Report

Inside Retail

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. It’s becoming more important for retailers to engage with consumers.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Now, the US$15 billion retailer has taken the title of the leading shopping app globally, with an estimated 17.52 In fact, Shein’s combined downloads from the App Store and Google Play is more than double that of Amazon Shopping’s total downloads. Social media sensation. Retailers in particular use this tactic a lot.

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How to Create Social Media Content for Restaurants and Dessert Shops

Mindful Design

Social media offers significant benefits for food entrepreneurs in the United States, primarily as a marketing and brand-building tool. Platforms like Instagram, Facebook and Twitter are ideal for showcasing food products, sharing menu updates, and engaging with customers.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

We also worked on developing an app with Tapcart because we wanted to make sure that we were front and centre whatever way our customer wants to shop. I think that’s how it feels non-intrusive and more engaging. IR: What about social media? Being a part of a.k.a. What are the key platforms for Petal & Pup now?

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The impact of gamification on retail customer engagement

Inside Retail

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Increased engagement leads to higher sales. Increase customer engagement. Done the right way, shoppers love personalisation because it improves the shopping experience.