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The impact of gamification on retail customer engagement

Inside Retail

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Sixty-eight per cent say they would enjoy gaming elements while shopping online, 37 per cent are interested in gaming while in-store and 36 per cent are up for trying games in their favourite apps.

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How technology can drive meaningful engagement between store staff and shoppers

Inside Retail

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

Insiders

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Revolutionising retail engagement with cashback

Inside Retail

Cashback programs are more effective than reward points in shaping certain shopping behaviours, according to new research conducted by cashback platform Cashrewards in partnership with Inside Retail. The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty.

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White paper: Joy of Shopping

Retail Focus

Following the oppression of isolation brought on by the pandemic, shopping-for-leisure in physical stores begins to replenish our essential need for real-time experiences and face-to-face interaction. female buyer pays with bank card in tea shop. female buyer pays with bank card in tea shop. DOES SIZE MATTER?

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Product Discovery: Enabling Search Outside the Box

Go beyond the basics with Algolia and Orium to explore the elements of search-and-discover you can leverage to create an optimized brand experience that delivers the right products at the right time, engaging customers throughout their shopping journeys.

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How high-tech, dazzling retail displays are engaging today’s consumers

Inside Retail

As Australian retailers see consumers returning to in-person shopping, the drive to present eye-catching fitouts to a digital-savvy customer base has become critical in strengthening brands and creating unique and immersive shopping experiences.

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The Body Shop launches new concept store in Brisbane

Inside Retail

The Body Shop has launched its new concept store, Changemakers’ Workshop, in Brisbane’s Queen St, aiming to raise people’s awareness about the environment. The Body Shop says its new Brisbane store is returning to its roots and continuing its enthusiasm for being forward-thinking and environmentally progressive.

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