Inside Retail

AUGUST 27, 2023

There are plenty of ways you can optimise your customer engagement this BFCM. Taking a blanket approach isn’t going to do much for your customer engagement, or your ROI. One example: Those handy SMS reminders for shoppers to return to abandoned shopping carts. And, surprise: that’s exactly what they want. Think again.

Strategy 243

Strategy Customer Engagement Engagement Social Media 243

Inside Retail

MAY 11, 2023

As Australian retailers see consumers returning to in-person shopping, the drive to present eye-catching fitouts to a digital-savvy customer base has become critical in strengthening brands and creating unique and immersive shopping experiences.

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Engagement Display Consumer Promotion 130

Inside Retail

JANUARY 10, 2024

The world’s largest retailer shared expansive plans for the future of retail at the recent Consumer Electronics Show (CES 2024), focusing on adaptive retail strategies that encompass realms of customers, workforce and society. Embracing AI Walmart’s goal is to make shopping experiences effortless, engaging and personalised.

Shopping 262

Shopping Consumer Electronics Expansion Strategy 262

Inside Retail

DECEMBER 17, 2023

Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. Consumers have been adopting various strategies to manage their budgets, but they expect more from brands to support their lifestyles. But this shouldn’t just be a retail race to the bottom.

Shopping 130

Shopping Layout Strategy Gifts 130

Inside Retail

NOVEMBER 14, 2023

According to the report, about 70 per cent of respondents would like to make a change in their shopping habits to align with more ethical practices. At the same time, she pointed out that 70 per cent of Australians still want to change their shopping habits to align with their values over the next 12 months.

Consumer 264

Consumer Shopping Engagement Fashion 264

Inside Retail

FEBRUARY 27, 2024

Bayfair Shopping Centre has been at the forefront of sustainability efforts in New Zealand for the last two decades. Now, the retail hub has been certified with a four-star green performance rating by the New Zealand Green Building Council and, in turn, become New Zealand’s most sustainable shopping centre.

Shopping 130

Shopping Light Strategy Management 130

Inside Retail

NOVEMBER 23, 2023

In a strategic move to redefine the retail landscape and foster community engagement, Singapore Land Group (SingLand) has embarked on a journey to transform West Mall, situated in the heart of Bukit Batok Central in Singapore. With the conversion, the plaza will be able to play host to a wider range of community engagement activities.

Shopping 130

Shopping Consumer Engagement Curate 130

Inside Retail

APRIL 28, 2021

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home.

Shopping 204

Shopping Engagement Strategy Outdoor 204

Retail Focus

MAY 3, 2022

Some people choose to open a retail shop, which could be the start of something bigger later. The trend for in-store shopping today focuses on creating smaller, more affordable shops. The trend for in-store shopping today focuses on creating smaller, more affordable shops. Marketing strategy. Management.

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Shopping Planning Interior Design Concept 233

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. This is how you unlock sales potential unlike ever before.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Retail Focus

FEBRUARY 21, 2024

If you walk up and down the aisles of supermarkets, clothes shops or even furniture stores, you will notice that more brands are shouting about their commitment to protecting the environment, be it via packaging or marketing messages. The post Sustainable shopping: what options are available to retailers?

Shopping 162

Shopping Visual Merchandising Light Merchandising 162

Inside Retail

OCTOBER 25, 2022

The oldest people in Gen Z are already 25, earning their own income and making their own shopping decisions. . If retailers want to embrace Gen Z, they need to embrace this generation’s fluidity in their shopping habits. Gen Z has gradually transitioned from a demographic of the future, to one that is very much of the here and now.

Shopping 246

Shopping Advertising Social Media Fashion 246

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230

Strategy Hobbies Customer Engagement Color 230

Inside Retail

MARCH 5, 2024

MV: In recent years, we have invested heavily in our journey as an innovative omnichannel retailer, opening Plan and Order Point locations in Greater Melbourne and Sydney, enabling us to be exactly where our customers need us to be, which is a key part of our growth strategy for Ikea in Australia.

Planning 130

Planning Shopping Home Furnishings Strategy 130

Inside Retail

JULY 19, 2022

The new stores at the iconic luxury mall are designed to expand its lifestyle, beauty and food and beverage offerings so shoppers can get a taste of specially curated merchandise and unique shopping experiences. “We This program will cover around 111,000 sq ft of retail space across levels one to three.

Strategy 130

Strategy Curate Concept Shopping 130

Inside Retail

JULY 3, 2022

Online shopping today happens across a wide range of digital touchpoints. Each interaction with a customer is an opportunity for retailers and brands to shine, delight them with a great shopping experience , and build a trusting relationship. What strategies or technologies should brands and retailers prioritise?

Shopping 240

Shopping Engagement Strategy Consumer 240

Inside Retail

APRIL 29, 2024

The concept was initially launched in Guangzhou, China in December 2022, followed by Boston, Massachusetts, in February 2023, before rolling out in Singapore’s Paragon Shopping Centre, Sydney’s Westfield Bondi Junction and now Melbourne’s Chadstone shopping centre.

Balance 147

Balance Concept Fashion Engagement 147

Inside Retail

APRIL 10, 2024

Essentials have also been the priority for 74 per cent of American consumers in the last three months, with 31 per cent of Americans reducing non-essential purchases as their number on savings strategy, according to a survey conducted by NIQ.

Consumer 246

Consumer Promotion Strategy Shopping 246

RetailMinded

APRIL 2, 2024

Stats say that 43% of the people in the USA would rather shop online than go to a physical store, and with the current trends, the numbers can only go up. So, let’s talk about strategies where your customers’ wishes and yours best meet. You can have a team of professionals external to your business, helping you create a strategy.

Strategy 52

Strategy Management Marketing Engagement 52

Inside Retail

APRIL 26, 2024

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates. We see this play out across paid and organic social. With over 4.95

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

DECEMBER 13, 2023

How does music support these brands, and what subconscious effect is this having on our shopping behaviour? We can control many of the factors that encourage us to spend impulsively , such as avoiding shopping in the evening, socially, or under time pressure. However, one factor is a little more devious – nostalgia.

Shopping 130

Shopping Advertising Curate Consumer 130

Inside Retail

NOVEMBER 3, 2022

At Microsoft, we break down the metaverse i nto three strategies: consumer, enterprise, and industrial. Each strategy unlocks specific use cases, as an effective way for retailers to identify where the metaverse can have an impact. . Branded worlds & pop-up experiences for consumers to shop and interact with other customers.

Consumer 263

Consumer Layout Engagement Strategy 263

Inside Retail

APRIL 26, 2024

When I launched Appliances Online in 2005, online shopping wasn’t commonplace, let alone shopping for a big and bulky item. These rows highlight energy- and/or water-efficient washers, dryers, dishwashers, fridges, freezers, TVs and air conditioners, catering to the growing number of consumers shopping with sustainability in mind.

Strategy 147

Strategy Engagement Shopping Marketing 147

Inside Retail

JUNE 1, 2022

Those with the right multichannel strategy will win in this volatile e-commerce climate. Whether you’re just starting out or optimising your existing multichannel strategy, diversifying your e-commerce presence is most successful when you: Connect to the right channels. Sell where consumers shop. Who do you want to reach?

Strategy 130

Strategy Social Media Consumer Advertising 130

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

OCTOBER 1, 2023

The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market. These displays create deep brand connections, fostering loyalty and emotional engagement.

Strategy 52

Strategy Social Media Display Engagement 52

RetailMinded

JANUARY 8, 2024

Stick around as we unpack this strategy! But here’s the kicker: we take that special-sauce strategy and lay it down in retail land. Your mission: turn that “thanks for shopping” moment into “can’t wait to see you again” energy. Sounds exciting? Seal The Loyalty Deal And boom!

Management 59

Management Strategy Shopping Engagement 59

Inside Retail

JANUARY 15, 2024

Digital strategies to decode Gen Z” was the topic of one of the opening panels. A few ways that H&M is attempting to differentiate the in-store shopping experience in various locations is by having specially curated Spotify playlists for specific stores or having a different noted fragrance for a store.

Social Media 246

Social Media Engagement Consumer Artistic 246

Inside Retail

MARCH 25, 2024

Using Shopify POS, store associates can serve customers and accept payments at a traditional checkout counter with POS Terminalor on the shop floor using the brand-new mobile device, POS Go. The best-in-class checkout tools can be used at permanent shops, pop-up stores, or events and staff can take payments with the confidence of 99.9

Strategy 243

Strategy Tailored Shopping Consumer 243

RetailMinded

SEPTEMBER 19, 2023

This transition enables businesses to connect directly with their desired audience, eliminating middlemen and fostering increased individualized engagements. By understanding your audience, you can tailor your product, messaging, and engagement strategies to match their expectations, thus fostering a deeper connection.

Strategy 52

Strategy Consumer Tailored Social Media 52

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Rose

MAY 5, 2022

From over-the-top eye-grabbers to workmanlike displays that get the job done without being too flashy, well-thought-out end cap features can make a world of difference when it comes to getting customers to engage with your products or brand. Staples End Cap. Home & Office End Cap Pen Display. Home & Office Moleskine Notebook End Cap.

Reimagine 98

Reimagine Display Strategy Design 98

Inside Retail

OCTOBER 18, 2023

. “Our decision to open our own stores is the logical next step as we look to offer our customers more ways to engage and shop with Sosandar.” With its omnichannel expansion strategy, Sosandar forecasts revenue to increase 10 per cent year over year to £46.8 million (US$56.8

Fashion 263

Fashion Expansion Strategy Engagement 263

Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

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Beauty and Health Hobbies Fashion Marketing 264