Inside Retail

DECEMBER 17, 2023

Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. The last quarter of the year typically sees retailers jump behind any promotional event as a way to entice consumers over competition. But this shouldn’t just be a retail race to the bottom.

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Inside Retail

APRIL 10, 2024

Essentials have also been the priority for 74 per cent of American consumers in the last three months, with 31 per cent of Americans reducing non-essential purchases as their number on savings strategy, according to a survey conducted by NIQ.

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RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. This is how you unlock sales potential unlike ever before.

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Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

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Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment.

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Inside Retail

APRIL 26, 2024

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates. We see this play out across paid and organic social. With over 4.95

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Customer Retention Social Media Curate Advertising 277

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online.

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

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Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

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RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

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RetailMinded

OCTOBER 1, 2023

The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market. These displays create deep brand connections, fostering loyalty and emotional engagement.

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Inside Retail

SEPTEMBER 7, 2023

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. It’s safe to say the platform has some winning strategies that keep consumers coming back. It also works especially well with sales promotions.

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Inside Retail

JUNE 1, 2023

Retailers faced with rising delivery costs driven by shippers can implement several strategies to mitigate the problem, said Pope. link] “One is a multi-carrier strategy. Another strategy, she says, is to automate fulfilment. That sustainability mindset provides an opportunity for retailers to engage with Gens Y and Z, she said.

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Inside Retail

MARCH 3, 2024

Customer loyalty is an ongoing relationship with your shopper, ultimately demonstrated by how willing they are to engage with and repeatedly purchase from you versus your competitors. To give you a glimpse of what you can expect from this year’s report, we are sharing selected articles over the coming weeks.

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Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As

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Inside Retail

FEBRUARY 26, 2024

It’s also important to leverage existing technology and integrate online and offline retail, to create a cohesive shopping experience no matter how your customers choose to shop. Pricing and promotional strategies will be vital as consumers are more cost-conscious.

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RetailMinded

JANUARY 8, 2024

Stick around as we unpack this strategy! But here’s the kicker: we take that special-sauce strategy and lay it down in retail land. Your mission: turn that “thanks for shopping” moment into “can’t wait to see you again” energy. Sounds exciting? Seal The Loyalty Deal And boom!

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Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

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Inside Retail

JULY 19, 2022

But now that customers are more tech-savvy and accustomed to online retail than ever before, brick-and-mortar retailers need to up their game and provide excellent in-store experiences if they want to lure people in and continue to engage them in-store. Here are a handful of ways that physical stores need to evolve in this new environment. .

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Inside Retail

NOVEMBER 28, 2023

From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.

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Inside Retail

FEBRUARY 8, 2024

Like many retailers, we have had to contend with inflationary pressures and greater promotional cadence, which has had an impact on profits,” said King. The customer-first plan was introduced back in 2019 and remains the centrepiece of the company’s strategy to deliver for all its interested parties.

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Inside Retail

SEPTEMBER 21, 2023

It may feel a little early, but as a high-stakes shopping event for Australian retailers, Black Friday Cyber Monday is pivotal to the challenge of effectively connecting with customers. The focus for BFCM has now shifted to delivering a seamless and personalised shopping experience aimed at engaging customers in a meaningful way.

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Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy.

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Inside Retail

MARCH 10, 2024

DFS Group, the world’s foremost luxury travel retailer, and Douyin Life Service, China’s leading short-video platform, have forged an unprecedented alliance, heralding a new era of shopping experiences tailored to Chinese travellers. This streamlined the shopping experience when compared to physical cash card redemption.

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Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging.

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Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. But it wasn’t long before Cox realised that there was an opportunity to create something bigger than a temporary shop. “I We have people who look after copywriting, brand strategy, social media and logistics.”.

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Shopping Social Media Space Promotion 130

Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. But it wasn’t long before Cox realised that there was an opportunity to create something bigger than a temporary shop. “I We have people who look after copywriting, brand strategy, social media and logistics.”.

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Shopping Social Media Space Promotion 130

Inside Retail

FEBRUARY 12, 2024

Bunnings’ rebrand to ‘Hammerbarn’ is a case study of how retailers can activate their bricks-and-mortar stores to better engage consumers by offering unique experiences. Ryan Baker, Bunnings’ chief customer officer, said “Bricks-and-mortar environments lend themselves to deeper connections with customers.

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Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Through the use of window, wall, floor and outdoor branding, you can communicate with customers without even saying a word.

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Retail Focus

NOVEMBER 7, 2023

Hyperphysical experiences benefit retailers, particularly in appealing to the Gen Z audience, who seek more than just a transactional shopping process. Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. Hyperphysicality is not a temporary trend.

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Retail Focus

JUNE 21, 2023

Among the biggest challenges retailers with a physical shop presence face is the ability to get customers through their doors. In today’s world, a retail company must convince customers to shop both offline and online. These offer the freedom to shop in a way that suits the customer, especially those on a tighter time budget.

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Inside Retail

APRIL 29, 2024

This ambitious undertaking marks a significant milestone in the evolution of both companies, propelling them into a new era of international growth and consumer engagement. Furthermore, Guerrini said that the emphasis on driving e-commerce business for selected VF brands aligns with the growing trend of online shopping in both regions.

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Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Creating cohesive customer experiences.

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Customer Retention Engagement Advertising Consumer 221

RetailMinded

FEBRUARY 13, 2023

Are you looking for a way to make your local retail shop stand out from all the rest? Whether it’s redesigning the store interior, creating engaging marketing campaigns, or finding innovative products, there are plenty of creative ways to make your store truly shine. Here are ten ways to make your shop stand out locally.

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Inside Retail

JUNE 1, 2023

Retailers faced with rising delivery costs driven by shippers can implement several strategies to mitigate the problem, said Pope. link] “One is a multi-carrier strategy. Another strategy, she says, is to automate fulfilment. That sustainability mindset provides an opportunity for retailers to engage with Gens Y and Z, she said.

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Inside Retail

AUGUST 22, 2023

Rebel subsequently mapped out a strategic plan with trade partners, including Adidas, Nike and Puma, as well as Football Australia and Westfield shopping centres, where pop-up stores would be located. Shopping centres were chosen, he said, to bring football to the masses. It provides numerous brand association opportunities.”

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