Inside Retail

DECEMBER 3, 2024

This month, Salomon opened its first direct-to-consumer store in Australia at Melbourne’s Chadstone Shopping Centre – a milestone in the brand’s journey of accelerating its growth in the ANZ region. The unique set of Salomon partner trail events is an expansion of its global strategy.

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Outdoor Social Media Apparel Strategy 264

Retail Focus

DECEMBER 3, 2024

The approach of offering fewer products while increasing promotional impact reflects how a retailer like Currys is refining its strategy to balance consumer preferences with enticing deals to consumers. The average price of a wearable this year came in at £287.80, down by 8.55% compared to 2023’s average of £313.83.

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Consumer Consumer Electronics Strategy Balance 261

Inside Retail

NOVEMBER 18, 2024

For Jim Ritchie, founder and strategy partner at branding agency US+US, the price drop class action and ACCC legal action against the Australian supermarket points to something much larger. “As Coles and Woolworths intend to defend themselves against the accusations of misleading promotions and illusory sales.

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Inside Retail

OCTOBER 13, 2024

A stagnant industry There has been significant innovation in the food and grocery retail supply chain yet it has rarely been deployed to revolutionise how everyday consumers shop. In the average month, you might shop at a half dozen different places for groceries and everyday essentials, like personal and household goods,” shared Hoggett.

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Dezeen

DECEMBER 25, 2024

Wood panelling and glossy floor tiles bring a nostalgic feel to this chocolate shop in London's Covent Garden , which design practice Morrisstudio and architecture firm Built Works have designed to invoke a golden age of confectionery. The interior forms part of a project that includes the brand strategy, naming and concept design.

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Interior Shopping Architecture Interior Design 108

Inside Retail

DECEMBER 5, 2022

To understand the way they shop online today, ChannelAdvisor , a complete multichannel solution for brands and retailers, recently surveyed more than 5000 global consumers across Australia, the US, the UK, France and Germany in partnership with global research firm Dynata. . Marketplace popularity continues to grow.

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Inside Retail

JANUARY 6, 2025

Among Amazon shoppers in the UK, 70 per cent now shop there at least once a month, while 17 per cent use the online marketplace weekly. As costs to shop for everyday essentials have soared, shoppers are looking for new ways to save, which has led to greater demand for products in categories like pet, baby and more on the Amazon platform.

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Expansion Marketing Merchandising Management 240

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Embracing hyper-personalisation enhances customer engagement, loyalty and overall shopping experience.

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Shopping Tailored Customer Engagement Engagement 243

Retail Focus

JUNE 3, 2021

But the grinding pressures of a lengthy global pandemic – shoppers avoiding in-store shopping where possible, lockdowns in non-critical retail verticals, parents juggling remote work and homebound kids – precipitated a rapid shift. Even post-pandemic, only 49% anticipate they will often or always shop in-store.

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Inside Retail

AUGUST 27, 2023

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. That means not just promotions for sales events, but order confirmations, delivery notifications, and two-way conversational messaging. Hey <First name>, I thought you might like this.”

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Inside Retail

OCTOBER 27, 2024

Preparing for the sales season To maximise each sales day, retailers need a strong data infrastructure and strategy. Tailor your data strategy for each sale event Click Frenzy (11–15 November) Click Frenzy draws in shoppers looking for everything from tech deals to travel discounts. This helps customers feel empowered over their data.

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Engagement Strategy Customer Engagement Promotion 130

Inside Retail

APRIL 29, 2021

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised. Check it out here.

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Retail Focus

JANUARY 8, 2025

New data from leading eCommerce provider Visualsoft saw that while overall Christmas revenue dropped by 4% compared to 2023, average order value (AOV) rose by 21%, reflecting the growing impact of thoughtful shopping and retailer incentives.

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Gifts Consumer Home Furnishings Beauty and Health 147

Retail Focus

DECEMBER 12, 2024

Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment. Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts.

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Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. TRA is currently working on a foresight project for a large retailer in Australia to help them understand the attitudes of a particular demographic and how they affect shopping behaviour. A marketer’s crystal ball?

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Strategy Marketing Consumer Planning 245

Inside Retail

FEBRUARY 27, 2025

Digital shopping habits are now firmly embedded, and this means that brands that fail to adapt risk being left behind. From the rise of direct-to-brand shopping to the growing demand for personalisation, here are the most important takeaways and what they mean for retailers looking to stay ahead.

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Consumer Engagement Shopping Promotion 130

Inside Retail

NOVEMBER 25, 2024

With the evolution of retail media networks, brands and retailers are seizing the opportunity to shape consumer behaviour in real-time, using in-store touch points to elevate the shopping experience. Digital in-store assets are ideal for promoting when your avocados are ripe to help move them out the door.”

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Promotion Marketing Target Market Shopping 130

Inside Retail

APRIL 6, 2025

Slower revenue growth, shrinking profit margins, and a dwindling share in the national retail economy have pushed many operators to re-evaluate their strategies. More than 70 per cent of surveyed department-store operators experienced year-on-year sales and net profit declines last year, including Xujiahui Shopping Mall and Inzone Group.

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Department Stores Layout Strategy Expansion 130

Inside Retail

MARCH 20, 2024

In addition to this, patrons could buy special merch and shop exclusive bundles, and the pop-up served as an educational tool. Partnering with popular brands Scrub Daddy and Branch Basics provided ample opportunity for cross-promotion and showed visitors how easy it is to restore their Béis products to look brand new.

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Strategy Marketing Social Media Consumer 246

Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. Even if you have a very small area, use it to provide shopping baskets.

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Layout Promotion Social Media Display 334

Inside Retail

JANUARY 14, 2025

In February, Macys then-newly appointed CEO, Tony Spring, said the strategy, aptly named A Bold New Chapter, served as a strong call to action. We are making the necessary moves to reinvigorate relationships with our customers through improved shopping experiences, relevant assortments and compelling value.

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Planning Department Stores Strategy Art 130

Inside Retail

AUGUST 14, 2024

Combining the influence of viral content with the ease of online shopping, the triumphant success of TikTok Shop is no secret. Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 But this is yet to be confirmed by TikTok.

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Shopping Promotion Marketing Form 263

Retail Focus

JULY 9, 2024

In this blog post, we are going to cover the concept of cross-promotions between retail brands and casinos. In a nutshell, this means at least a couple of companies will partner so as to promote each other’s products or services to their respective audiences. Another example has to do with corporate social responsibility events.

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Promotion Concept Expansion Marketing 130

Inside Retail

MAY 2, 2025

With nearly 90 per cent of businesses already having developed an artificial intelligence (AI) strategy, its safe to say the technology is about to permeate every corner of the global retail industry. Only 12 per cent of executives in the study said they had an organisation-wide AI strategy in place with coordinated ownership.

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Inside Retail

OCTOBER 20, 2024

The festive season is just around the corner, and despite economic challenges, Australian retailers have plenty of reasons to feel optimistic about this year’s peak shopping period. With consumers feeling more confident, this is the time to maximise your sales strategy and make the most of the holiday rush. per cent from last year.

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Tailored Shopping Strategy Promotion 130

Inside Retail

APRIL 2, 2025

Officially reopening its doors on April 3, the reimagined store features a striking new concept that blends innovation with immersive sensory experiences, marking a bold move to redefine the bricks-and-mortar shopping experience. The brand’s journey took a series of unexpected turns in recent years.

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Management Beauty and Health Artistic Reimagine 200

Creative Displays Now

JANUARY 2, 2025

Investing in display strategies can help companies increase their influence and revenue. It’s crucial for sports and outdoor companies to implement display strategies catered to their target audiences and placed in the right location to attract attention. Read on for some of the best display strategies for this vibrant industry.

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Outdoor Display Merchandising Strategy 52

Promotion Tech

DECEMBER 10, 2024

Enter experiential marketing, a strategy that transforms audiences from passive observers into active participants. Whether its an augmented reality (AR) shopping experience, an interactive product demo, or a branded photo opportunity, the goal is to go beyond selling products and create emotional, memorable touchpoints.

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Social Media Display Engagement Marketing 98

Retail Focus

JULY 17, 2024

While discount codes top UK consumers preferred promotions, offers that are personalised and tailored to a specific product a consumer has viewed are almost twice as likely to prompt a sale compared to general ‘range-wide’ discounts, according to the latest data from Wunderkind , based on a survey of over 1,500 shoppers.

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Promotion Tailored Consumer Display 147

Inside Retail

MARCH 20, 2025

In an industry where people are the backbone of success, effective HR strategies play a pivotal role in shaping workforce engagement, productivity, and long-term retention. Diversity, equity and inclusion (DEI) strategy: Our commitment to DEI has led to the development of targeted strategies that promote a diverse workforce.

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Engagement Strategy Tailored Balance 130

Inside Retail

OCTOBER 13, 2022

The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop. SMS has enabled us to quickly communicate new product launches, promotions, and any exciting events to our customers. JSHealth Vitamins. Bangn Body.

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Marketing Promotion Flow Strategy 278

Retail Bound

DECEMBER 2, 2024

With a slew of high-impact shopping events driving consumer spending, this is your prime opportunity to maximize revenue, build brand awareness, and move products off shelves quicker than at any other time of the year. Now, let’s break down the top 4 Q4 shopping events and discuss how your brand can stand out.

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Shopping Gifts Promotion Strategy 52

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online.

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Engagement Customer Engagement Strategy Promotion 289

Inside Retail

FEBRUARY 2, 2025

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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Social Media Beauty and Health Pattern Engagement 130

Retail Focus

MAY 14, 2024

So, take your ease and keep these insights as your handy guide to understanding how modern bank products can level up the value of your high-end retail strategies. These banks, in turn, will encourage their existing CMA holders to shop with you so they can enjoy more perks and exclusive benefits.

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Strategy Tailored Pattern Promotion 147

Inside Retail

MARCH 24, 2025

The Australia Post eCommerce Report 2025 broke down the shopping habits, preferences and values that will define each generation’s spending into the next year and beyond. Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences.

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Consumer Target Market Shopping Pattern 130

Inside Retail

APRIL 10, 2024

Essentials have also been the priority for 74 per cent of American consumers in the last three months, with 31 per cent of Americans reducing non-essential purchases as their number on savings strategy, according to a survey conducted by NIQ.

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