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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. Consider ‘launching’ a new collaboration or product colourway that no one would be expecting.

Strategy 130
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JD.com’s discounts and Apple’s price cut Lunar New Year retail strategies

Inside Retail

It has launched its Chinese New Year promotion and a “10-billion-yuan Discount’ day, that runs until the 17th of February. JD.com’s mega offline shopping destinations, Jd Mall and JD E-Space, are also set to revolutionise the shopping experience for consumers in eleven cities across China during the festive season.

Strategy 130
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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. The last quarter of the year typically sees retailers jump behind any promotional event as a way to entice consumers over competition. But this shouldn’t just be a retail race to the bottom.

Shopping 130
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How to nail your BFCM strategy without adding to the noise

Inside Retail

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. That means not just promotions for sales events, but order confirmations, delivery notifications, and two-way conversational messaging. Hey <First name>, I thought you might like this.”

Strategy 243
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Ready, set, BFCM: five winning strategies you can implement right now

Inside Retail

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. To help retailers plan for the shopping festival, Klaviyo has created a helpful guide in the form of a BFCM content calendar.

Strategy 130
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Post-BFCM: Four strategies to retain your new customers

Inside Retail

A 2023 BFCM Aftermath Report by Klaviyo – an intelligent marketing automation platform – found that 25 per cent of all consumers and 32 per cent of Gen Z consumers are still holiday shopping post-BFCM. This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers.

Strategy 130
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Five e-commerce trends to shape your 2023 strategy

Inside Retail

To understand the way they shop online today, ChannelAdvisor , a complete multichannel solution for brands and retailers, recently surveyed more than 5000 global consumers across Australia, the US, the UK, France and Germany in partnership with global research firm Dynata. . Marketplace popularity continues to grow.

Strategy 260