Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy.

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Marketing Fashion Tailored Shopping 130

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

APRIL 29, 2024

The enhanced partnership aims to accelerate VF growth, grow international markets, and drive our brand’s regional marketplace strategies with a more streamlined and more focused operational approach,” he added. However, these challenges are also tremendous opportunities for growth and expansion,” he opined.

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Marketing Expansion Tailored Outdoor 147

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Retail Focus

JUNE 21, 2023

Among the biggest challenges retailers with a physical shop presence face is the ability to get customers through their doors. In today’s world, a retail company must convince customers to shop both offline and online. Just What Can Technology Do For Business?

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Tailored Promotion Display Layout 173

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JANUARY 8, 2024

Stick around as we unpack this strategy! But here’s the kicker: we take that special-sauce strategy and lay it down in retail land. It’s about tracking their journey from window shopper to raving fan—every visit, purchase, and interaction fueling a tailored experience. Sounds exciting? Seal The Loyalty Deal And boom!

Management 59

Management Strategy Shopping Engagement 59

RetailMinded

OCTOBER 1, 2023

Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market. Make a marketing strategy for your business where you leverage digital footprints to your advantage—decode your customers’ purchasing patterns and tailor your offerings accordingly.

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

NOVEMBER 28, 2023

Anyone browsing online can be easily distracted – by both online or offline events – so a cart abandonment email offers a convenient reminder to customers of the items they’ve left sitting in their shopping cart. Thank you messages can be tailored to new shoppers or returning customers.

Flow 287

Flow Marketing Social Media Promotion 287

Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. The modern shopper seeks a tailored shopping experience, and generative AI emerges as a powerful tool in the retailer’s arsenal to meet this demand.

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Consumer Engagement Shopping Pattern 147

Inside Retail

JANUARY 31, 2023

At the same time, they have created confusion and a struggle to accurately measure and identify the effectiveness of digital promotion campaigns. There’s increasing awareness of the need for a unified metric system to measure data strategies. They identify four key strategies for marketers in the sector to better harness their data: 1.

Fashion 130

Fashion Tailored Strategy Social Media 130

Retail Focus

MARCH 30, 2023

It’s one of the best ways to increase sales because it treats customers like individuals and tailors their experiences. Leverage Programs and Promotions Offer creative promotions to entice customers to buy. to create an immersive and upscale shopping experience. Personalization falls into this category.

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Retail Sales Promotion Tailored Gifts 130

Inside Retail

JUNE 19, 2023

The recent Mainstreet Australia Awards, held during Main Streets of Australia Week last month, recognise and celebrate the importance of local high streets, strip shopping centres and town centres (collectively referred to as ‘main streets’), and the role they play in creating lively communities, individual wellbeing, and robust local economies.

Tailored 147

Tailored Engagement Shopping Layout 147

Inside Retail

MARCH 10, 2024

DFS Group, the world’s foremost luxury travel retailer, and Douyin Life Service, China’s leading short-video platform, have forged an unprecedented alliance, heralding a new era of shopping experiences tailored to Chinese travellers. This streamlined the shopping experience when compared to physical cash card redemption.

Curate 130

Curate Engagement Shopping Planning 130

Inside Retail

FEBRUARY 13, 2024

We need more more of the country to not only know about us, but to experience us and experience the proposition and understand they can save money by shopping with us,” he told Inside Retail. We’ve rolled out a brand campaign for the first time and the promotional calendar is tighter and our range is better than ever.

Interior Design 264

Interior Design Tailored Marketing Strategy 264

Inside Retail

DECEMBER 20, 2023

Williams has endeavoured to create a warm and inviting shopping experience for customers. Ralph Lauren, Victoria High-end fashion brand Ralph Lauren has recently unveiled its latest offering – a Polo Ralph Lauren store in Melbourne’s Highpoint Shopping Centre. This is in service of creating a calmer shopping experience.

Retail Space 130

Retail Space Space Display Concept 130

Retail Focus

MARCH 28, 2023

Then, not so long ago, the COVID-19 pandemic brought significant changes to the way people shop, and those changes are expected to continue even as the pandemic fades away. One of the most important shifts is the increased use of e-commerce and online shopping. This has made online and distance shopping more challenging.

Pattern 162

Pattern Social Media Tailored Advertising 162

Retail Focus

AUGUST 8, 2023

Experts can create tailored marketing strategies and optimize your content to improve search engine rankings and increase brand awareness. Social Media Management Outsourcing social media management to experts allows you to leverage various platforms to engage with customers, build brand loyalty, and promote your products effectively.

Social Media 130

Social Media Customer Retention Management Engagement 130

Retail Bound

APRIL 23, 2024

With the convenience of online shopping and a wider selection of products, more and more consumers are turning to e-commerce for their retail needs. This will not only help them reach a wider audience but also provide a seamless shopping experience to their customers. In fact, global e-commerce sales are expected to reach $7.39

Consumer 52

Consumer Social Media Promotion Marketing 52

Inside Retail

FEBRUARY 28, 2024

“We addressed these challenges through thorough market research, strategic partnerships, and a commitment to delivering products tailored to each market’s unique needs,” he said. He went on to say that the team works with influencers using the live shopping feature regularly to get the word out about its products.

Social Media 130

Social Media Expansion Consumer Marketing 130

Retail Focus

FEBRUARY 2, 2024

This article highlights actionable strategies that can help retail businesses win the customer service game. Consider gathering data on customer preferences and purchase history to tailor interactions to meet individual needs. By learning how they think and feel, you can enhance their shopping experience with your brand.

Social Media 130

Social Media Perspective Tailored Strategy 130

Creative Displays Now

APRIL 17, 2024

Shopping in-store allows customers to get a product immediately, leverage customer services and explore other items in the same product range. Custom pallet skirts enhance the in-store shopping experience by showcasing your brand and making your products more accessible. Why Do Pallet Displays Work So Well in Club Stores?

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Color Display Advertising Tailored 98

Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Revolutionising loyalty programs.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

DECEMBER 3, 2023

So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? Using a high-propensity audience is a very effective way to promote your products or services through digital channels. It’s time to target people, not browsers.

Customer Retention 130

Customer Retention Advertising Engagement Promotion 130

Inside Retail

MAY 2, 2021

You must make shopping with you memorable and fun. And many of the most exciting emerging retailers have built their core brand premise around promoting social change and the notion that retailers have a responsibility to make a positive contribution to society. The Reject Shop announces a 45-minute delivery option.

Consumer 246

Consumer Tailored Shopping Promotion 246

Inside Retail

JULY 27, 2021

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.

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Management Tailored Space Location 234

Inside Retail

JULY 18, 2023

Retailers have always been aware that their success relies on more than the product alone, and the retail store of today is no longer just a destination for in-person shopping. They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores.

Consumer 130

Consumer Tailored Fashion Customer Engagement 130

Inside Retail

APRIL 4, 2023

In August 2022, the National Basketball Association (NBA) opened its first bricks-and-mortar retail store in Australia – located in the Emporium shopping centre in Melbourne. IR: Can you discuss the split between e-commerce and physical retail sales, and whether there are distinct strategies in place for each channel?

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RetailMinded

OCTOBER 27, 2022

This strategy can help them improve efficiency, provide the utmost customer experience, and stay competitive. For example, retail businesses now integrate omnichannel strategies like M-commerce or mobile commerce to enable mobile shopping. M-commerce platforms provide you with a direct marketing channel to promote your products.

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Strategy Promotion Pattern Tailored 98

RetailMinded

SEPTEMBER 30, 2023

With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. Implementing ecommerce personalization strategies can significantly enhance the shopping journey by tailoring it to individual preferences.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Retail Focus

NOVEMBER 7, 2023

Hyperphysical experiences benefit retailers, particularly in appealing to the Gen Z audience, who seek more than just a transactional shopping process. Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. Hyperphysicality is not a temporary trend.

Engagement 147

Engagement Customer Engagement Layout Display 147

RetailMinded

NOVEMBER 28, 2023

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year. But it’s also a performance art.

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Social Media Strategy Form Engagement 98

Retail Bound

DECEMBER 26, 2023

The Rise of E-commerce The past few years have seen a significant increase in online shopping, with the pandemic accelerating this trend even further. This means creating a seamless online shopping experience, investing in virtual try-on technology, and utilizing social media platforms for marketing and promoting new products.

Social Media 52

Social Media Promotion Tailored Strategy 52

Retail Focus

DECEMBER 10, 2021

Supply chain issues and pandemic-related shortages continue to impact retailers worldwide, while the ever-accelerating shift to online shopping has left gaps in the high street – with House of Fraser the latest big name to announce it is closing its Oxford Street store in January. . Despite this, there are some bright shoots of recovery.

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Consumer Engagement Flow Tailored 311

Inside Retail

JULY 7, 2023

Our joint efforts are not only about increasing the choice of brands but also offering a 24/7 O+O [online and offline] shopping experience including in-store testing at many convenient locations and online, providing customers easy access to the latest K-Beauty products anytime, anywhere,” she said. “By

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Beauty and Health Social Media Tailored Promotion 130