Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Social Media Strategy Balance Engagement 147

Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As

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Inside Retail

MARCH 14, 2024

Independent Queensland grocer Skippys Fresh Frootz has garnered attention on social media for its videos highlighting its low prices at a time when Australia’s major supermarkets are facing scrutiny for their lack of transparency in their price-setting practices. Private-label brand sales account for 18.1

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Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

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RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

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Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

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Inside Retail

AUGUST 12, 2021

In the past year, we’ve all navigated massive changes in many aspects of our lives — how we work, how we shop, how we socialise. In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success.

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RetailMinded

OCTOBER 1, 2023

From harnessing the power of social media influencers to crafting intricate omnichannel campaigns , independent retailers must cross over the complexities of modern marketing tactics. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

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Inside Retail

AUGUST 22, 2022

China’s Miniso Group has apologised for promoting itself as a Japanese-style brand and said it would make changes across its stores to rectify this, becoming the latest retailer to respond to a surge in patriotism among Chinese shoppers.

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Inside Retail

DECEMBER 17, 2023

Retailers within the pharmacy sector are evolving and exploring ways to best cater to consumers with the creation of one-stop-shop pharmacy retail spaces and superstores. It also features in-store pharmacists trained to complete dermatologist consultations, including Dermalux LED light therapy.

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Inside Retail

SEPTEMBER 7, 2023

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. It’s safe to say the platform has some winning strategies that keep consumers coming back. It also works especially well with sales promotions.

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Inside Retail

FEBRUARY 28, 2024

Our blog, social media platforms, and educational events serve as valuable resources for consumers seeking reliable skincare information. We also encourage consumers to reach out to us via social media where our skin experts help them find the right skincare routine as per their skin type or skin concerns,” he noted.

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Retail Focus

AUGUST 8, 2023

Experts can create tailored marketing strategies and optimize your content to improve search engine rankings and increase brand awareness. Social Media Management Outsourcing social media management to experts allows you to leverage various platforms to engage with customers, build brand loyalty, and promote your products effectively.

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RetailMinded

FEBRUARY 13, 2023

Are you looking for a way to make your local retail shop stand out from all the rest? Here are ten ways to make your shop stand out locally. Offer Interactive Shopping Experiences The ability to offer interactive shopping experiences can help you stand out from the competition.

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Inside Retail

AUGUST 7, 2023

Compared to more traditional forms of advertising, retail media is touted as a more targeted, less wasteful form of customer acquisition: if someone is already shopping on a retailer’s website, they’re likely looking to buy, or to learn more about products that they’re considering purchasing. And it’s a big business.

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Retailing Insight

MAY 2, 2024

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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Inside Retail

NOVEMBER 28, 2023

The welcome email can also introduce social media channels and invite feedback about how often they’d welcome communication from the brand. A small thank you can go a long way, especially with the popularity of online shopping, where deals are endless and competition is fierce.

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Inside Retail

FEBRUARY 21, 2023

Sephora Beauty uses live streams to promote new products. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. There are four main reasons retailers should consider gaming as part of a data acquisition strategy.

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Customer Engagement Engagement Social Media Consumer 246

Inside Retail

MAY 31, 2023

That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory. With an ambitious vision, disruptive strategy and impressive growth trajectory, Temu has established itself as a major contender, achieving milestones that Shein has only imagined during its 15 years of operation.

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Social Media Consumer Fashion Marketing 130

Creative Displays Now

SEPTEMBER 15, 2023

Retail customers have various ways to shop, from brick-and-mortar to e-commerce stores. When marketing your products, developing strategies that help you reach audiences in all channels is essential. For instance, a lead may receive initial news about a product through a social media post.

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Inside Retail

JANUARY 5, 2023

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”. It offers a full feature in-app e-commerce store, or virtual shop fronts for brands.

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Social Media Strategy Promotion Consumer 130

Inside Retail

JANUARY 5, 2023

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”. It offers a full feature in-app e-commerce store, or virtual shop fronts for brands.

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Social Media Strategy Promotion Consumer 130

Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. But it wasn’t long before Cox realised that there was an opportunity to create something bigger than a temporary shop. “I We have people who look after copywriting, brand strategy, social media and logistics.”.

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Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. But it wasn’t long before Cox realised that there was an opportunity to create something bigger than a temporary shop. “I We have people who look after copywriting, brand strategy, social media and logistics.”.

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Shopping Social Media Space Promotion 130

RetailMinded

NOVEMBER 28, 2023

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year. But it’s also a performance art.

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RetailMinded

NOVEMBER 5, 2021

For instance, it allowed consumers to shop online and have their goods delivered to their doorsteps within no time. So, today, doing shopping online is the most convenient way for most consumers. . The good news is that, with the right strategies, any firm can overcome the market competition and outshine other firms.

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Social Media Promotion Strategy Consumer 105

RetailMinded

NOVEMBER 13, 2022

In 2020, lockdown-fuelled online shopping surges led to mass stockouts; 2021 brought global supply chain issues and delays; and this year, among skyrocketing inflation and the cost-of-living crisis, there’s a widely expected lack of demand. . There’s no question that sustaining sales with long-term promotional periods eats into profits.

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Inside Retail

MARCH 3, 2024

The brand was the first to actively promote hybrid outsoles; shoes that do not use regular cleats or soft spikes but rather E-dts, or Ecco dynamic traction system. A 360-degree outlook When it comes to marketing and promotional activities, the brand employs a 360-degree marketing strategy for its key product launches and activations.

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Marketing Concept Promotion Social Media 130

Retail Bound

APRIL 23, 2024

With the convenience of online shopping and a wider selection of products, more and more consumers are turning to e-commerce for their retail needs. This will not only help them reach a wider audience but also provide a seamless shopping experience to their customers. In fact, global e-commerce sales are expected to reach $7.39

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Inside Retail

MAY 13, 2024

So I started the Sneaker Laundry and we were Australia’s first sneaker care shop in 2017,” he told Inside Retail. We’ll be providing all our tips and tricks, but localised in Thai over time via our social media channels to hopefully encourage better sneaker care,” he noted.

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Retail Focus

JULY 5, 2022

The spaces must be designed to ensure customers have an enjoyable and hassle-free shopping experience. . Your plan should clearly state your goals for your company as well as your strategy for achieving them. Nowadays, using social media and websites is a critical aspect of both businesses, big or small. Conclusion .

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Inside Retail

OCTOBER 21, 2021

Australians’ shopping behaviour has evolved significantly over the past 14 months as Covid-related store closures and lockdowns accelerated the trend towards shopping across a broader range of channels, including apps and social media accounts, via smartphones, computers and tablets. .

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Retail Focus

APRIL 24, 2023

Fast-forward to today and 10% of all e-commerce spending is done via social commerce, retailers are second-guessing their returns policies, and retailers such as Lush are leading the ‘Big Tech Rebellion’ to encourage customers to shop in-store rather than online. To access the full agenda, click here.

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Social Media Strategy Engagement Shopping 162

Inside Retail

APRIL 10, 2024

A recent report by Euromonitor International shed light on the normalisation of secondhand shopping and the revival of repair culture, finding that the trend is particularly pronounced in the Asia-Pacific region, where consumers exhibit a strong inclination towards repairing and recycling goods.

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Inside Retail

FEBRUARY 27, 2023

Australia Post’s 2022 e-commerce industry report told us that online retail sales represent around 20 per cent of total retail sales , with shopping habits being reformed during the pandemic. All this shows e-commerce has become critical to any retailer’s sales strategy and there are significant benefits for brands.

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Retail Focus

MARCH 28, 2023

Then, not so long ago, the COVID-19 pandemic brought significant changes to the way people shop, and those changes are expected to continue even as the pandemic fades away. One of the most important shifts is the increased use of e-commerce and online shopping. This has made online and distance shopping more challenging.

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Inside Retail

JULY 12, 2023

Social media platform Threads is continuing its trajectory of exponential growth, with retailers of all sizes eager to be early adopters of the platform. Post by @ajeathletica View on Threads Building community Another brand that quickly jumped onto the social media network is luggage retailer July.

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