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“Bang” Goes the Gavel: Ownership of Social Media Accounts

Hunton Andrews Kurth

In granting a summary judgment motion on June 16, 2023, the Southern District of Florida Bankruptcy Court developed a new framework to determine the ownership rights to a corporate social media account. Vital has since been attempting to sell their business, which includes over 50 social media accounts.

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. The post ICYMI: Here are five strategies to leverage marketable moments in 2024 appeared first on Inside Retail Australia.

Strategy 130
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How to nail your BFCM strategy without adding to the noise

Inside Retail

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. That means not just promotions for sales events, but order confirmations, delivery notifications, and two-way conversational messaging. Yep, you guessed it, on social media.

Strategy 243
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How to Use Social Media for Small Business: 6 Simple Tips

Snap Retail

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Plan it Out. Use them wisely! Quality Content.

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‘Crises drive innovation’: ARA CEO talks strategies for Australian retailers

Inside Retail

Promotions and offering value are a big part of this, especially during a cost-of-living crisis. Seamless experiences Meanwhile, with the pandemic having reshaped consumers’ approach to shopping online, customers have now come to expect a seamless, integrated experience across all channels, from social media to mobile apps to physical stores.

Strategy 130
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Five e-commerce trends to shape your 2023 strategy

Inside Retail

These digital touchpoints now include search engines, brand websites, social media, apps, online ads and even virtual reality. Retail media programs have experienced a meteoric rise in recent years, with many major retailers and marketplaces now offering ad options. Click and Collect Is Here to Stay.

Strategy 260
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How To Look For Sales While Buying Mushroom Gummies?

Retail Focus

Whether you’re a seasoned enthusiast or a curious newcomer, learning how to navigate the landscape of sales and promotions is essential for snagging your favorite mushroom-infused treats at wallet-friendly prices.