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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. Starbucks loyalty customers play beat-the-clock classics like hopscotch and bingo that bring them back on the app all day long. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . Take Ticketek , for example.

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How to nail your BFCM strategy without adding to the noise

Inside Retail

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. Last November alone, we processed around 34 million messages for ANZ retailers as they hyped up their customers in the lead-up to Black Friday. Here are just some of them. Think again.

Strategy 243
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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. Use the e-commerce marketing calendar to anticipate these moments and create themed content that resonates with your customers.

Strategy 130
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Ready, set, BFCM: five winning strategies you can implement right now

Inside Retail

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. To help retailers plan for the shopping festival, Klaviyo has created a helpful guide in the form of a BFCM content calendar.

Strategy 130
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230