Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278

Marketing Promotion Flow Strategy 278

Inside Retail

DECEMBER 11, 2023

The 2024 prediction was somewhat bearish given that the National Australia Bank reported the actual sales for the four-day Black Friday and Cyber Monday shopping event were estimated at $7.1 Cheap prices will not necessarily offset an unsatisfying shopping experience and poor customer engagement, let alone service.

Engagement 147

Engagement Promotion Shopping Consumer 147

Inside Retail

JUNE 5, 2023

The impact of inflation and the rising cost of living has radically changed the way Australians are shopping, and is creating a turbulent outlook for retailers as shoppers tighten their purse strings. If customers can [find a way to] cut back on costs, they’ll go for a cheap option.”

Social Media 130

Social Media Shopping Form Promotion 130

Inside Retail

JUNE 1, 2023

Pope suggested retailers can try to reduce returns – and thus their costs – by ensuring listings online are as detailed as possible and promoting customer reviews. So retailers really need to be careful with what they are promoting to ensure it does not conflict with their messaging.” But people are also attuned to greenwashing.

Balance 234

Balance Promotion Strategy Consumer 234

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. Use the e-commerce marketing calendar to anticipate these moments and create themed content that resonates with your customers.

Strategy 130

Strategy Marketing Social Media Engagement 130

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

Social Media 162

Social Media Gifts Jewelry Curate 162

Retail Focus

NOVEMBER 7, 2023

Hyperphysical experiences benefit retailers, particularly in appealing to the Gen Z audience, who seek more than just a transactional shopping process. The Hyperphysical Retail Revolution Hyperphysical retail is an innovative concept, heralding a new era in the world of luxury shopping. Hyperphysicality is not a temporary trend.

Engagement 147

Engagement Customer Engagement Layout Display 147

Retail Focus

MAY 3, 2023

Being able to identify returning visitors – after first-party and session cookies have expired – is key to delivering a frictionless, high-converting on-site shopping experience. It found that none of the retailers audited (0%) showed evidence of being able to ‘remember’ the customer on a return visit.

Light 130

Light Tailored Promotion Customer Engagement 130

Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Christmas windows, acting as the gateway to the store, set the stage for a memorable shopping journey.

Art 264

Art Display Light Curate 264

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Amazon has been at the forefront of personalised shopping experiences.

Consumer 147

Consumer Engagement Shopping Pattern 147

Retail Focus

MAY 30, 2023

It places emphasis on integrating the retail environment with the local community and building strong relationships between the retailer and customers. Community retailing aims to create a sense of belonging in the retail space by fostering customer engagement, retention and a supportive local economy.

Retail Design 130

Retail Design Design Engagement Display 130

Inside Retail

JUNE 1, 2023

Pope suggested retailers can try to reduce returns – and thus their costs – by ensuring listings online are as detailed as possible and promoting customer reviews. So retailers really need to be careful with what they are promoting to ensure it does not conflict with their messaging.” But people are also attuned to greenwashing.

Balance 130

Balance Promotion Strategy Consumer 130

Inside Retail

SEPTEMBER 21, 2023

It may feel a little early, but as a high-stakes shopping event for Australian retailers, Black Friday Cyber Monday is pivotal to the challenge of effectively connecting with customers. The focus for BFCM has now shifted to delivering a seamless and personalised shopping experience aimed at engaging customers in a meaningful way.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. To help retailers plan for the shopping festival, Klaviyo has created a helpful guide in the form of a BFCM content calendar.

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Retail Focus

APRIL 4, 2024

Luxury brands prioritise the customer experience in their digital transformation efforts. Luxury brands are increasingly using customer data and artificial intelligence to offer highly personalised shopping experiences (Economist 2017). The brand focuses on exclusivity and personalisation in its digital interactions.

Social Media 147

Social Media Strategy Balance Engagement 147

Retail Focus

JUNE 22, 2023

Original research of over 1,000 UK shoppers by ADvendio showed the impact of customer engagement via traditional advertising was diminishing, with UK shoppers saying they ignore over half (56%) of digital advertising they see, while 54% of search ads also go unnoticed by UK consumers.

Curate 130

Curate Consumer Advertising Social Media 130

Inside Retail

FEBRUARY 8, 2024

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. Like many retailers, we have had to contend with inflationary pressures and greater promotional cadence, which has had an impact on profits,” said King.

Department Stores 264

Department Stores Planning Engagement Strategy 264

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

JULY 18, 2023

Retailers have always been aware that their success relies on more than the product alone, and the retail store of today is no longer just a destination for in-person shopping. The new role of the physical store blends a dynamic, interactive hub for brand experiences, customer engagement, and product discovery.

Consumer 130

Consumer Tailored Fashion Customer Engagement 130

Drytac

NOVEMBER 15, 2021

From working alongside leading brands to promote their festive offers and top products to the consumer through eye-catching graphics, to producing signage for the hugely popular Black Friday shopping day or Christmas markets that are set to return across the globe this year, seasonal related work comes in all sorts of shapes and sizes.

Promotion 98

Promotion Display Customer Engagement Location 98

Inside Retail

JULY 27, 2021

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.

Management 234

Management Tailored Space Location 234

Inside Retail

APRIL 27, 2022

Long periods of restricted access to in-person shopping have driven consumers towards e-commerce stores, spending more hours shopping online and generally broadening the dimensions of their engagement. The report examines the phenomenon of unplanned purchasing – not to be confused with impulse buying for low-price items.

Social Media 130

Social Media Engagement Consumer Shopping 130

Inside Retail

DECEMBER 7, 2021

Shopping, of all things, is a forum for enabling people to rub shoulders and now is a once-in-a-generation opportunity for retailers and shopping-centre operators to benefit from the potentially resurgent demand by creating positive experiences. The word ‘experiential’, after all, is one of the top buzzwords in the retail industry.

Shopping 130

Shopping Circulation Customer Engagement Management 130

Retailing Insight

MAY 2, 2024

I magine being able to run your shop from anywhere, with just a few taps on your smartphone. But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. It’s not magic, it’s technology and you too can be this free.

Social Media 52

Social Media Management Customer Engagement Engagement 52

Creative Displays Now

MARCH 4, 2024

In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment. There are many avenues to promote your products to potential warm leads. Another way to incentivize loyal customers is by introducing referral campaigns. Focus on website responsiveness.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Compliantia

MARCH 31, 2023

A merchandising plan is a detailed strategy or blueprint that outlines how you should select, manage, price, present, and promote the products at your store to elevate the customer experience, create the maximum ROI, boost your brand value, and optimize inventory levels. What is a merchandising plan and why should retailers care?

Merchandising 93

Merchandising Planning Visual Merchandising Display 93

Jahabow

JULY 14, 2023

By strategically placing products in display cases, retailers can capture customers’ attention and create an engaging shopping experience. Well-designed display cases increase product visibility and contribute to the store’s overall aesthetics, leaving a lasting impression on customers. Get in touch today!

Visual Merchandising 52

Visual Merchandising Merchandising Display Flow 52

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Chatbots expanding customer service Hyper personalisation has become a game changer in retail.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Greater Group

APRIL 24, 2023

Shopfitting or shop fitting is not a common and familiar term to regular consumers and may only be used by people who work in a specialised field within the broader retail industry such as shopfitters, architects, designers, project managers and retailers. However, it’s one of the key elements in retail design.

Retail Space 52

Retail Space Space Layout Display 52

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

Social Media 147

Social Media Engagement Concept Layout 147

Retail Design Solutions

DECEMBER 20, 2023

In today’s digital age, retailers are constantly seeking innovative ways to enhance the in-store shopping experience and boost spending. RDS uses a range of digital design tools and techniques to create compelling layouts to engage and entice customers, ultimately leading to increased sales. Introduction.

Layout 52

Layout Design Display Concept 52

Creative Displays Now

JULY 18, 2023

Visual storytelling is a powerful tool you can use to prompt a customer to explore your brand and products. Boosting this marketing strategy using custom details makes it easier to communicate your purpose as a brand, build visual awareness and enrich the shopping experience. How do you enhance your customers’ lives?

Visual Merchandising 98

Visual Merchandising Merchandising Display Advertising 98

Inside Retail

OCTOBER 24, 2021

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.

Form 130

Form Engagement Consumer Customer Engagement 130

Creative Displays Now

JULY 24, 2023

In retail, it’s common to see three types of traditional signage , including the following: Hanging ceiling signs: Enticing language, attractive images, and aesthetically pleasing color combinations encourage customers in-store to act on the message and purchase.

Display 97

Display Advertising Visual Merchandising Promotion 97

Parcel Pending

APRIL 25, 2024

Greywater recycling significantly reduces the reliance on freshwater supplies for residential and commercial properties, promoting water conservation efforts. Enhance Customer Experience with Omnichannel Solutions The plumbing supply industry must create a unified shopping experience to satisfy customer expectations.

Management 52

Management Outdoor Social Media Marketing 52