Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. SMS has enabled us to quickly communicate new product launches, promotions, and any exciting events to our customers. For example, we can send a campaign to all customers.

Marketing 278

Marketing Promotion Flow Strategy 278

Retail Focus

APRIL 18, 2024

This solution allows retailers and brands to take ownership of post-sale communications and deliver branded delivery updates as well as customer engagement and re-targeting opportunities at the moment shoppers are most likely to engage with branded communications, between checkout and delivery.

Merchandising 148

Merchandising Management Customer Engagement Engagement 148

Inside Retail

NOVEMBER 14, 2022

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Embracing hyper-personalisation enhances customer engagement, loyalty and overall shopping experience.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Inside Retail

JUNE 1, 2023

Pope suggested retailers can try to reduce returns – and thus their costs – by ensuring listings online are as detailed as possible and promoting customer reviews. So retailers really need to be careful with what they are promoting to ensure it does not conflict with their messaging.” But people are also attuned to greenwashing.

Balance 234

Balance Promotion Strategy Consumer 234

Inside Retail

JANUARY 16, 2024

This time, we have selected five great opportunities during the first half of the year with insider tips on how brands can build communications and promotions around them to enhance customer engagement and drive conversions. Consumers are in the mood for a tease.

Marketing 130

Marketing Promotion Engagement Flow 130

Inside Retail

NOVEMBER 29, 2023

With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales. What is gamification? What are the best practices in loyalty gamification?

Strategy 130

Strategy Engagement Customer Engagement Consumer 130

Retail Focus

NOVEMBER 29, 2022

These include enhanced customer experience through more dynamic and accurate pricing and promotions, as well as enriching the experience at the shelf-edge with product information, rich content and displays to drive customer engagement, something shoppers are increasingly demanding.

Promotion 130

Promotion Customer Engagement Retail Chains Display 130

Inside Retail

DECEMBER 10, 2023

“These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.” Weave in promotions for related products and loyalty program benefits, converting every email into an opportunity for additional sales and engagement.

Strategy 290

Strategy Flow Engagement Customer Engagement 290

Inside Retail

JANUARY 2, 2024

Use the e-commerce marketing calendar to anticipate these moments and create themed content that resonates with your customers. 3 Use a CDP to segment targeting of promotions and offers Use Klaviyo’s CDP to segment customers based on their behaviour, preferences and purchase history.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

DECEMBER 11, 2023

Cheap prices won’t offset a bad shopping experience The prevailing economic conditions and consumer mood have amplified the appetite for promotions and discounts but the shopping experience itself is crucial to the longer-term customer relationship.

Engagement 147

Engagement Promotion Shopping Consumer 147

Inside Retail

JANUARY 5, 2023

I can imagine [that] Nike would be fascinated to know who are doing their workouts, and what types, to position future products and promotions,” he said. While she says that customer data will be carefully mined for insights, she believes that NTC’s primary function will be to maximise customer engagement.

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Show Best

OCTOBER 31, 2023

Manufacturers should design displays that are versatile and adaptable to different products, promotions, or seasonal themes. Modular displays that can be rearranged easily offer flexibility in keeping the space fresh and engaging. Reach out to us today to unlock the potential of your establishment and redefine customer engagement.

Display 83

Display Design Customer Engagement Advertising 83

Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

Engagement 130

Engagement Customer Engagement Social Media Strategy 130

Retail Focus

MAY 3, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

Light 130

Light Tailored Promotion Customer Engagement 130

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions.

Social Media 130

Social Media Shopping Form Promotion 130

Inside Retail

NOVEMBER 7, 2023

The four-day-long omnichannel shopping festival Black Friday Cyber Monday (BFCM) – one of the peak retail trading seasons for Australian retailers – provides a massive opportunity not only to optimise sales but to strategically attract new customers.

Flow 130

Flow Engagement Promotion Strategy 130

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230

Strategy Hobbies Customer Engagement Color 230

Inside Retail

JUNE 1, 2023

Pope suggested retailers can try to reduce returns – and thus their costs – by ensuring listings online are as detailed as possible and promoting customer reviews. So retailers really need to be careful with what they are promoting to ensure it does not conflict with their messaging.” But people are also attuned to greenwashing.

Balance 130

Balance Promotion Strategy Consumer 130

Retail Focus

APRIL 27, 2021

Ray Harris, owner and director of Swarm and Folio Mirror says, “Many people may be surprised to see digital tools such as selfie mirrors in personal service environments where one-to-one customer engagement is critical. Folio Hair is an easy to integrate mirror, featuring a screen and inset vanity lighting strip.

Marketing 265

Marketing Concept Customer Engagement Promotion 265

Retail Focus

MAY 30, 2023

It places emphasis on integrating the retail environment with the local community and building strong relationships between the retailer and customers. Community retailing aims to create a sense of belonging in the retail space by fostering customer engagement, retention and a supportive local economy.

Retail Design 130

Retail Design Design Engagement Display 130

Inside Retail

SEPTEMBER 21, 2023

What’s critical to being BFCM-ready is the understanding that this event – formerly characterised by multiple discount codes and hurriedly sent emails – has evolved into a well-structured strategic endeavour as retailers assemble cross-functional teams, chart out detailed promotional strategies and methodically segment their customer base.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Inside Retail

FEBRUARY 8, 2024

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. Like many retailers, we have had to contend with inflationary pressures and greater promotional cadence, which has had an impact on profits,” said King.

Department Stores 264

Department Stores Planning Engagement Strategy 264

Retail Focus

JUNE 6, 2022

MoEngage , the insights-led customer engagement platform, today announced that it has raised USD $77M in Series E funding. Connecting with our customers in a meaningful way is a key part of our success as a business. This is the third fundraising undertaken by MoEngage in the last 12 months, having raised $32.5M

Management 148

Management Customer Engagement Engagement Expansion 148

Retail Focus

NOVEMBER 7, 2023

Bottega Veneta ‘s maze in Seoul and Mulberry’s pop-up promoting their new Softie bag. Shopper data enables retailers to provide tailored experiences based on customer demographics, purchase history, and browsing behavior. Personalized recommendations and interactive displays enhance customer engagement.

Engagement 148

Engagement Customer Engagement Layout Display 148

Inside Retail

APRIL 14, 2024

There are many successful female retail entrepreneurs with innovative concepts but the chains and major retailers have been slow to recognise the value and importance of promoting women to leadership positions.

Management 130

Management Retail Chains Department Stores Contrast 130

Retail Focus

APRIL 4, 2024

Channels Adopted: Hermes primarily utilises its official website and select social media platforms for brand promotion. Degree of Integration: Hermes has incorporated digitalisation into some aspects of its brand processes, particularly in customer relationship management and e-commerce.

Social Media 148

Social Media Strategy Balance Engagement 148

Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. They go beyond promoting products; they create lasting memories and emotional resonances.

Art 265

Art Display Light Curate 265

Inside Retail

DECEMBER 14, 2023

An obvious example would be a customer who previously bought intimate products or medical supplies, and might be uncomfortable with a human or bot “remembering” this and referring to it directly in a chat or indirectly through product recommendations and promotions. It is critical to get the technology right.

Engagement 130

Engagement Line Pattern Balance 130

Drytac

NOVEMBER 15, 2021

From working alongside leading brands to promote their festive offers and top products to the consumer through eye-catching graphics, to producing signage for the hugely popular Black Friday shopping day or Christmas markets that are set to return across the globe this year, seasonal related work comes in all sorts of shapes and sizes.

Promotion 98

Promotion Display Customer Engagement Location 98

Inside Retail

JUNE 5, 2022

The great thing about this transformation success story is that to bolster its online experience, Purebaby shifted from focusing on purely promotional marketing to building up robust lifecycle programs. The brand did this to ensure the online experience was seamless for its new demanding digital customers. About Cheetah Digital.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Inside Retail

NOVEMBER 16, 2023

This week the company shares five winning strategies that retailers can implement – right now – to optimise customer engagement and sales during this crucial upcoming peak retail season. BFCM is an intense period for all retailers and customer behaviour can be impacted by many factors.

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

APRIL 23, 2023

NFTs, on the other hand, provide a unique and verifiable way to represent loyalty program rewards and incentives, making them more difficult to duplicate and enabling businesses to offer one-of-a-kind rewards to their customers. These tokens can then be redeemed for rewards or used to access exclusive content or experiences.

Gifts 130

Gifts Engagement Social Media Art 130

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. These phygital loyalty programs play a crucial role in driving traffic to physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Retail Focus

NOVEMBER 22, 2023

Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Luxury pop-up stores become physical canvases where brands can intricately weave compelling narratives about their products, values, and the spirit of the season, forging deeper connections with customers.

Social Media 163

Social Media Gifts Jewelry Curate 163

Inside Retail

JULY 27, 2021

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.

Management 234

Management Tailored Space Location 234

Creative Displays Now

MARCH 4, 2024

In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment. There are many avenues to promote your products to potential warm leads. Another way to incentivize loyal customers is by introducing referral campaigns. Focus on website responsiveness.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52