Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 95

Promotion Location Management Tailored 95

Inside Retail

AUGUST 27, 2023

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. Last November alone, we processed around 34 million messages for ANZ retailers as they hyped up their customers in the lead-up to Black Friday. Here are just some of them.

Strategy 243

Strategy Customer Engagement Engagement Social Media 243

Retail Focus

APRIL 18, 2024

This solution allows retailers and brands to take ownership of post-sale communications and deliver branded delivery updates as well as customer engagement and re-targeting opportunities at the moment shoppers are most likely to engage with branded communications, between checkout and delivery.

Merchandising 147

Merchandising Management Customer Engagement Engagement 147

Inside Retail

NOVEMBER 14, 2022

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. SMS has enabled us to quickly communicate new product launches, promotions, and any exciting events to our customers. For example, we can send a campaign to all customers.

Marketing 278

Marketing Promotion Flow Strategy 278

Inside Retail

DECEMBER 10, 2023

“These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.” Weave in promotions for related products and loyalty program benefits, converting every email into an opportunity for additional sales and engagement. Ready to explore the Klaviyo and Starshipit integration?

Strategy 290

Strategy Flow Engagement Customer Engagement 290

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

JANUARY 5, 2023

It will enable Nike to extend the reach of its workout program while enhancing brand visibility, and provide Netflix with highly engaging content. I can imagine [that] Nike would be fascinated to know who are doing their workouts, and what types, to position future products and promotions,” he said. Cut through the noise. “I

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Inside Retail

DECEMBER 11, 2023

Cheap prices won’t offset a bad shopping experience The prevailing economic conditions and consumer mood have amplified the appetite for promotions and discounts but the shopping experience itself is crucial to the longer-term customer relationship.

Engagement 147

Engagement Promotion Shopping Consumer 147

Inside Retail

JUNE 1, 2023

Pope suggested retailers can try to reduce returns – and thus their costs – by ensuring listings online are as detailed as possible and promoting customer reviews. That sustainability mindset provides an opportunity for retailers to engage with Gens Y and Z, she said. This is especially true with women’s apparel, for example. “We’ve

Balance 234

Balance Promotion Strategy Consumer 234

Retail Focus

NOVEMBER 7, 2023

This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality. They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers.

Engagement 147

Engagement Customer Engagement Layout Display 147

Inside Retail

FEBRUARY 8, 2024

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. Like many retailers, we have had to contend with inflationary pressures and greater promotional cadence, which has had an impact on profits,” said King.

Department Stores 264

Department Stores Planning Engagement Strategy 264

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

Retail Design 130

Retail Design Design Engagement Display 130

Inside Retail

SEPTEMBER 21, 2023

What’s critical to being BFCM-ready is the understanding that this event – formerly characterised by multiple discount codes and hurriedly sent emails – has evolved into a well-structured strategic endeavour as retailers assemble cross-functional teams, chart out detailed promotional strategies and methodically segment their customer base.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Retail Focus

JUNE 6, 2022

MoEngage , the insights-led customer engagement platform, today announced that it has raised USD $77M in Series E funding. Earlier our engagement approach was very traditional, but with digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital.

Management 147

Management Customer Engagement Engagement Expansion 147

Retail Focus

APRIL 4, 2024

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. The customer’s sense of exclusivity is enhanced by this level of personalisation, and they feel valued.

Social Media 147

Social Media Strategy Balance Engagement 147

Show Best

OCTOBER 31, 2023

Manufacturers should design displays that are versatile and adaptable to different products, promotions, or seasonal themes. Modular displays that can be rearranged easily offer flexibility in keeping the space fresh and engaging. Reach out to us today to unlock the potential of your establishment and redefine customer engagement.

Display 83

Display Design Customer Engagement Advertising 83

Inside Retail

APRIL 23, 2023

NFTs, on the other hand, provide a unique and verifiable way to represent loyalty program rewards and incentives, making them more difficult to duplicate and enabling businesses to offer one-of-a-kind rewards to their customers. These tokens can then be redeemed for rewards or used to access exclusive content or experiences.

Gifts 130

Gifts Engagement Social Media Art 130

Retail Focus

MAY 3, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

Light 130

Light Tailored Promotion Customer Engagement 130

Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. They go beyond promoting products; they create lasting memories and emotional resonances.

Art 264

Art Display Light Curate 264

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Senior retail consultant at Univers Retail | Published author | Visiting lecturer.

Social Media 162

Social Media Gifts Jewelry Curate 162

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions.

Social Media 130

Social Media Shopping Form Promotion 130

Retail Focus

NOVEMBER 29, 2022

These include enhanced customer experience through more dynamic and accurate pricing and promotions, as well as enriching the experience at the shelf-edge with product information, rich content and displays to drive customer engagement, something shoppers are increasingly demanding.

Promotion 130

Promotion Customer Engagement Retail Chains Display 130

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230

Strategy Hobbies Customer Engagement Color 230

Inside Retail

APRIL 14, 2024

There are many successful female retail entrepreneurs with innovative concepts but the chains and major retailers have been slow to recognise the value and importance of promoting women to leadership positions.

Management 130

Management Retail Chains Department Stores Contrast 130

Inside Retail

NOVEMBER 27, 2023

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. This virtual interaction provides a tangible sense of the product, aiding customers in making more informed purchasing decisions.

Consumer 147

Consumer Engagement Shopping Pattern 147

Retail Focus

JUNE 22, 2023

Original research of over 1,000 UK shoppers by ADvendio showed the impact of customer engagement via traditional advertising was diminishing, with UK shoppers saying they ignore over half (56%) of digital advertising they see, while 54% of search ads also go unnoticed by UK consumers.

Curate 130

Curate Consumer Advertising Social Media 130

Inside Retail

JUNE 1, 2023

Pope suggested retailers can try to reduce returns – and thus their costs – by ensuring listings online are as detailed as possible and promoting customer reviews. That sustainability mindset provides an opportunity for retailers to engage with Gens Y and Z, she said. This is especially true with women’s apparel, for example. “We’ve

Balance 130

Balance Promotion Strategy Consumer 130

Retail Focus

APRIL 27, 2021

Ray Harris, owner and director of Swarm and Folio Mirror says, “Many people may be surprised to see digital tools such as selfie mirrors in personal service environments where one-to-one customer engagement is critical. Folio Hair is an easy to integrate mirror, featuring a screen and inset vanity lighting strip.

Marketing 264

Marketing Concept Customer Engagement Promotion 264

Inside Retail

NOVEMBER 16, 2023

This week the company shares five winning strategies that retailers can implement – right now – to optimise customer engagement and sales during this crucial upcoming peak retail season. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement.

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

Social Media 147

Social Media Engagement Concept Layout 147

Inside Retail

JULY 27, 2021

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.

Management 234

Management Tailored Space Location 234

Inside Retail

FEBRUARY 9, 2022

There’s growing awareness of the importance of employer brand, and the connection between engaged, productive staff and business outcomes. Research by Forbes Insights found that revenue growth is linked to high EX performance (defined as ‘high employee engagement and satisfaction’), regardless of how much companies prioritise CX or not.

Engagement 130

Engagement Beauty and Health Social Media Flow 130

Drytac

NOVEMBER 15, 2021

From working alongside leading brands to promote their festive offers and top products to the consumer through eye-catching graphics, to producing signage for the hugely popular Black Friday shopping day or Christmas markets that are set to return across the globe this year, seasonal related work comes in all sorts of shapes and sizes.

Promotion 98

Promotion Display Customer Engagement Location 98

Inside Retail

APRIL 27, 2022

This is framed as four distinct opportunities for retailers to cast a wider net and engage new shoppers. Long periods of restricted access to in-person shopping have driven consumers towards e-commerce stores, spending more hours shopping online and generally broadening the dimensions of their engagement.

Social Media 130

Social Media Engagement Consumer Shopping 130

RetailMinded

JULY 29, 2023

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers. But that’s not all.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers. But that’s not all.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52