Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 95

Promotion Location Management Tailored 95

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130

Curate Consumer Advertising Social Media 130

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

Engagement 291

Engagement Customer Engagement Strategy Promotion 291

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. SMS has enabled us to quickly communicate new product launches, promotions, and any exciting events to our customers. Bangn Body.

Marketing 279

Marketing Promotion Flow Strategy 279

Inside Retail

JANUARY 5, 2023

It will enable Nike to extend the reach of its workout program while enhancing brand visibility, and provide Netflix with highly engaging content. The last few years forced many consumers to do new things from home like ordering groceries online, or attending virtual events. Cut through the noise.

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Pope believes younger consumers are more aware of the sustainability considerations of returns than older generations.

Balance 234

Balance Promotion Strategy Consumer 234

Inside Retail

FEBRUARY 8, 2024

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. Like many retailers, we have had to contend with inflationary pressures and greater promotional cadence, which has had an impact on profits,” said King.

Department Stores 265

Department Stores Planning Engagement Strategy 265

Inside Retail

DECEMBER 11, 2023

Confirming the cost-of-living impact on retail spending attitudes this year, the latest Westpac Bank consumer confidence monitor shows Australians are as pessimistic currently as they were at the height of the Covid-19 pandemic and the global financial crisis of 2008. Short-term gain for long-term pain?

Engagement 148

Engagement Promotion Shopping Consumer 148

Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. They go beyond promoting products; they create lasting memories and emotional resonances.

Art 264

Art Display Light Curate 264

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Digital transformation has extended the customer experience beyond the point of sale.

Social Media 147

Social Media Strategy Balance Engagement 147

Retail Focus

NOVEMBER 7, 2023

This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality. They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers.

Engagement 147

Engagement Customer Engagement Layout Display 147

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

Retail Design 130

Retail Design Design Engagement Display 130

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

Social Media 130

Social Media Shopping Form Promotion 130

Inside Retail

SEPTEMBER 21, 2023

What’s critical to being BFCM-ready is the understanding that this event – formerly characterised by multiple discount codes and hurriedly sent emails – has evolved into a well-structured strategic endeavour as retailers assemble cross-functional teams, chart out detailed promotional strategies and methodically segment their customer base.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Retail Focus

JUNE 6, 2022

MoEngage , the insights-led customer engagement platform, today announced that it has raised USD $77M in Series E funding. Earlier our engagement approach was very traditional, but with digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital.

Management 147

Management Customer Engagement Engagement Expansion 147

Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Retail Focus

MAY 3, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

Light 130

Light Tailored Promotion Customer Engagement 130

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

Social Media 162

Social Media Gifts Jewelry Curate 162

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Pope believes younger consumers are more aware of the sustainability considerations of returns than older generations.

Balance 130

Balance Promotion Strategy Consumer 130

Retail Focus

APRIL 27, 2021

Ray Harris, owner and director of Swarm and Folio Mirror says, “Many people may be surprised to see digital tools such as selfie mirrors in personal service environments where one-to-one customer engagement is critical. Folio Hair is an easy to integrate mirror, featuring a screen and inset vanity lighting strip.

Marketing 264

Marketing Concept Customer Engagement Promotion 264

Inside Retail

NOVEMBER 16, 2023

Furthermore, one in two consumers surveyed said they would complete their holiday shopping entirely or mostly online this season and a further 32 per cent equally in-store or online. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement. But for those who have not — it’s not too late!

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

APRIL 27, 2022

The report is designed for smart retailers seeking growth outside of their core markets, highlighting four distinct behaviours that have emerged from the latest consumer research. This is framed as four distinct opportunities for retailers to cast a wider net and engage new shoppers. According to the data, an average consumer makes 2.1

Social Media 130

Social Media Engagement Consumer Shopping 130

Inside Retail

OCTOBER 24, 2021

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.

Form 130

Form Engagement Consumer Customer Engagement 130

Drytac

NOVEMBER 15, 2021

From working alongside leading brands to promote their festive offers and top products to the consumer through eye-catching graphics, to producing signage for the hugely popular Black Friday shopping day or Christmas markets that are set to return across the globe this year, seasonal related work comes in all sorts of shapes and sizes.

Promotion 98

Promotion Display Customer Engagement Location 98

Inside Retail

JULY 18, 2023

In our always-connected society, consumers are all the more demanding. The new role of the physical store blends a dynamic, interactive hub for brand experiences, customer engagement, and product discovery. It can be as simple as customers being able to place and order from anywhere at any time.

Consumer 130

Consumer Tailored Fashion Customer Engagement 130

Retailing Insight

MAY 2, 2024

But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. The Omni-Channel Experience Meeting customers where they are – online, in-store, and everywhere in between – is the key to creating an exceptional shopping experience.

Social Media 52

Social Media Management Customer Engagement Engagement 52

Inside Retail

FEBRUARY 9, 2022

As demographer Simon Kuestenmacher observed in an ABC interview, the changes in consumer buying behaviour during the pandemic have been significant. Consumer expectations of a flawless, omnichannel digital experience with 24/7 support have driven a shift in the distribution of where workers are needed in the retail sector.

Engagement 130

Engagement Beauty and Health Social Media Flow 130

Jahabow

JULY 14, 2023

By strategically placing products in display cases, retailers can capture customers’ attention and create an engaging shopping experience. Well-designed display cases increase product visibility and contribute to the store’s overall aesthetics, leaving a lasting impression on customers.

Visual Merchandising 52

Visual Merchandising Merchandising Display Flow 52

Creative Displays Now

MARCH 4, 2024

In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible. Engage online with your audience.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Compliantia

MARCH 31, 2023

It wasn’t too long ago that retailers and consumers were facing a plague of out-of-stock merchandise and empty shelves — on account of supply-chain disruptions in global retail. Its objective is to present the right products to the customer at the right time, place, and price, in the correct quantity.

Merchandising 93

Merchandising Planning Visual Merchandising Display 93

RetailMinded

DECEMBER 6, 2022

This is a great way for retailers to get customer engagement and loyalty by giving them value-based promotions. In the retail space, digital transformation is being used to engage customers with AR technology. It helps with inventory management as well. . Augmented Reality. Conclusion.

Retail Space 59

Retail Space Space Social Media Customer Engagement 59

RetailMinded

MARCH 30, 2023

In the competitive environment of e-commerce, most consumers expect businesses to offer them fast and easy checkout. In other words, if you want to keep up with other brands, you must improve the speed at which your customers can complete their transactions. This way, you can drive more traffic and sales in your store.

Flow 52

Flow Strategy Consumer Layout 52

Parcel Pending

APRIL 25, 2024

In a post-pandemic era, these value-added services have become niceties and necessities as consumer expectations carry over into B2B relationship demands. Introduce Sustainable Options Consumers care more than ever about saving money and the planet. With real-time alerts, homeowners can act and prevent more costly damage.

Management 52

Management Outdoor Social Media Marketing 52

Retail Bound

MARCH 21, 2024

Expand Product Offerings: Expanding the product range diversifies market reach and attracts new customers. By adapting to emerging trends and consumer preferences, wholesalers can drive revenue growth and maintain competitiveness. Success in these cases will rely heavily on execution, rather than innovation.

Expansion 52

Expansion Flow Customer Retention Strategy 52

Greater Group

APRIL 24, 2023

Shopfitting or shop fitting is not a common and familiar term to regular consumers and may only be used by people who work in a specialised field within the broader retail industry such as shopfitters, architects, designers, project managers and retailers. However, it’s one of the key elements in retail design.

Retail Space 52

Retail Space Space Layout Display 52