Inside Retail

APRIL 10, 2024

Twilio’s research showed that 86 per cent of businesses claim they provide ‘good’ or ‘excellent’ customer engagement but only 54 per cent of consumers agree. This compares to Singapore’s 27 per cent and Malaysia’s 15 per cent.

Customer Engagement 283

Customer Engagement Balance Consumer Engagement 283

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Retail Times

SEPTEMBER 27, 2023

European consumers are in “open relationships” with brands, akin to the concept in personal interactions, according to the latest research from Twilio, the customer engagement platform that drives real-time, personalised experiences for today’s leading brands. Retail Times - Retail news, reports, analysis & comment

Engagement 40

Engagement Consumer Customer Engagement Concept 40

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130

Curate Consumer Advertising Social Media 130

Retail Focus

OCTOBER 10, 2023

MoEngage , the leading insights-led customer engagement platform, has announced that AVON, Virgin Experience Days and LOUNGE will be among its keynote speakers at #GROWTH Summit London , the event that showcases the leading voices and sharpest minds in marketing and commerce.

Customer Engagement 148

Customer Engagement Engagement Marketing Strategy 148

Inside Retail

SEPTEMBER 13, 2021

According to the CommBank Consumer Insights Report May 2021, the experiences during the pandemic last year greatly impacted how consumers think, act and shop. Aside from many consumers spending cautiously, the research revealed that 91 per cent of people increased their digital activities. consumer-insights.

Consumer 130

Consumer Engagement Customer Engagement Shopping 130

Inside Retail

AUGUST 27, 2023

There are plenty of ways you can optimise your customer engagement this BFCM. Get in front of your customers (or in their pocket). SMS is just about the easiest way to reach customers, and we should know. During Black Friday, customers are bombarded with choices. Here are just some of them. Check it out here.

Strategy 243

Strategy Customer Engagement Engagement Social Media 243

Inside Retail

MARCH 14, 2024

In an era when consumers expect brands to respond rapidly to queries about products, delivery schedules and any other interaction, a growing number of retailers are turning to interactive voice response (IVR) systems to enhance customer experience. Speed is part of the user experience.

Customer Engagement 246

Customer Engagement Engagement Concept Consumer 246

Inside Retail

FEBRUARY 8, 2023

With the return to bricks-and-mortar shopping, retailers are seeking new ways to connect with consumers in a personalised and tailored way. Enter digital signage and kiosks, which are transforming the in-store experience and helping retailers deliver a customer experience that matches consumers’ online shopping expectations.

Engagement 233

Engagement Display Tailored Customer Engagement 233

Inside Retail

JANUARY 15, 2024

If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. It has to be authentic, you can’t try to control it, and let them [Gen Z consumers] express themselves.”

Social Media 246

Social Media Engagement Consumer Artistic 246

Inside Retail

JANUARY 12, 2023

Because social media is where many consumers spend their time, and where they look for inspiration and discovery. Some platforms have shopping tabs where consumers can browse, save, and buy products – in effect creating their own catalogues and shopping lists. And for consumers: Discovery of new products and services.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

JANUARY 5, 2023

It will enable Nike to extend the reach of its workout program while enhancing brand visibility, and provide Netflix with highly engaging content. The last few years forced many consumers to do new things from home like ordering groceries online, or attending virtual events. Cut through the noise.

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Retail Focus

NOVEMBER 7, 2023

This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality. They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers.

Engagement 148

Engagement Customer Engagement Layout Display 148

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Retail Focus

JUNE 6, 2022

MoEngage , the insights-led customer engagement platform, today announced that it has raised USD $77M in Series E funding. Earlier our engagement approach was very traditional, but with digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital.

Management 148

Management Customer Engagement Engagement Expansion 148

Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Digital transformation has extended the customer experience beyond the point of sale.

Social Media 148

Social Media Strategy Balance Engagement 148

Inside Retail

FEBRUARY 8, 2024

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. The trading update also confirmed that Myer’s board has been undertaking a comprehensive search for a new chief executive officer to build on and expand King’s customer-centric initiative.

Department Stores 264

Department Stores Planning Engagement Strategy 264

Inside Retail

JULY 12, 2023

This revolutionary change, once met with scepticism, is now being hailed as an opportunity to enhance consumer trust and forge stronger connections with audiences. It’s when customers voluntarily provide details about their preferences, interests, and needs. Zero-party data is held close to the vest by many in the industry.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

FEBRUARY 7, 2024

A recent global study conducted by the IBM Institute for Business Value sheds light on the escalating discontent among consumers with traditional shopping experiences, both in-store and online. The study reveals a significant appetite among consumers for AI-driven enhancements to their shopping journey.

Focal Point 130

Focal Point Shopping Consumer Engagement 130

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. SMS has enabled us to quickly communicate new product launches, promotions, and any exciting events to our customers. For example, we can send a campaign to all customers.

Marketing 278

Marketing Promotion Flow Strategy 278

Retail Focus

DECEMBER 12, 2023

Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.

Art 265

Art Display Light Curate 265

Retail Focus

AUGUST 4, 2022

The past 2 years have resulted in some major changes to the retail industry, such as a significant increase in online shopping, the rise of localisation and other changes in consumer behaviours. Pre-pandemic, engagement with global environmental issues was mired in a false sense of security and widespread apathy.

Engagement 163

Engagement Customer Engagement Curate Retail Design 163

Retail Times

NOVEMBER 30, 2021

New data from Dixa, a leading customer engagement platform, has today revealed that brands are struggling to meet evolving consumer demands and expectations in the realm of customer service.

Consumer 52

Consumer Customer Engagement Engagement 52

Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230

Strategy Hobbies Customer Engagement Color 230

Inside Retail

DECEMBER 11, 2023

Confirming the cost-of-living impact on retail spending attitudes this year, the latest Westpac Bank consumer confidence monitor shows Australians are as pessimistic currently as they were at the height of the Covid-19 pandemic and the global financial crisis of 2008. Short-term gain for long-term pain?

Engagement 147

Engagement Promotion Shopping Consumer 147

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Pope believes younger consumers are more aware of the sustainability considerations of returns than older generations.

Balance 234

Balance Promotion Strategy Consumer 234

Inside Retail

MAY 19, 2023

The store will feature an in-store area for consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing. Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. So this is great on all levels,” he stated.

Sporting Goods 130

Sporting Goods Marketing Social Media Engagement 130

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

Social Media 163

Social Media Gifts Jewelry Curate 163

Inside Retail

JUNE 5, 2023

Consumers in Singapore are extremely conscious about what they purchase. We aim to enhance our consumer-brand identification with consumers of the Southeast Asian region by engaging with customers directly and creating a tangible brand experience that will in turn strengthen customer loyalty,” he noted.

Expansion 130

Expansion Engagement Social Media Consumer 130

Retail Times

FEBRUARY 22, 2023

Emplifi, the leading unified customer engagement platform, today released “Meeting the Demands of the Modern Customer: A Deep Dive Into The Importance of Social Influence” a new study in collaboration with Harris Interactive offering insights into the power of ratings and reviews on purchasing behaviours.

Customer Engagement 52

Customer Engagement Consumer Engagement 52

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130

Fashion Tailored Engagement Shopping 130

Inside Retail

AUGUST 14, 2023

But in a race to the bottom are we creating a battlefield that will only encourage consumers to shop around and switch? And the way to do this is by creating experiences for customers over and above discounts and sales. This helps employees connect and engage with the vision of the organisation. How are your engagement scores?

Engagement 130

Engagement Strategy Customer Engagement Marketing 130

Inside Retail

SEPTEMBER 21, 2023

What’s critical to being BFCM-ready is the understanding that this event – formerly characterised by multiple discount codes and hurriedly sent emails – has evolved into a well-structured strategic endeavour as retailers assemble cross-functional teams, chart out detailed promotional strategies and methodically segment their customer base.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

Retail Design 130

Retail Design Design Engagement Display 130

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

Social Media 130

Social Media Shopping Form Promotion 130